上海交通大学：《供应链管理 Supply Chain Management》课程教学资料_Case Studies_SampleWork2013Spring_Meditech_Meditech_金梦珂

Meditech Jam Electronics 金梦珂1120329011 1.What are Meditech's problems in introducing new products?In manufacturing ALL products? New product introductions,which were critical to Meditech's strategy of rapid product development,needed to be introduced flawlessly to protect Meditech's reputation and sales of other products.But Meditech consistently failed to keep up with demand during the flood of initial orders.Production capacity became strained as customers waited over six weeks to have their orders delivered.Poor delivery service,which is fatal in the health care industry,was jeopardizing Meditech's reputation. 2.What is driving these problems,both systemically and organizationally? New Product Introductions,High Levels of Inventory,and Poor Service Level 3.Why is the Customer Service manager the first person to recognize the major issues? Customer Service department does everything it can to ensure that customers receive product when needed.Customer Service deals with everything from occasional customer complaints to establishing strategies to improve delivery service to customers.Customer Service representatives work with dealers and affiliates to keep them updated on product delivery schedules and problems.Often this responsibility places the Customer Service representative in direct contact with hospital personnel.So the Customer Service manager the first person to recognize the major issues. 4.How would fix these problems? Use a simple statistical method-generating a linear regression through past data-to improve monthly forecasting

Meditech & Jam Electronics 金梦珂 1120329011 1. What are Meditech’s problems in introducing new products? In manufacturing ALL products? New product introductions, which were critical to Meditech’s strategy of rapid product development, needed to be introduced flawlessly to protect Meditech’s reputation and sales of other products. But Meditech consistently failed to keep up with demand during the flood of initial orders. Production capacity became strained as customers waited over six weeks to have their orders delivered. Poor delivery service, which is fatal in the health care industry, was jeopardizing Meditech’s reputation. 2. What is driving these problems, both systemically and organizationally? New Product Introductions, High Levels of Inventory, and Poor Service Level 3. Why is the Customer Service manager the first person to recognize the major issues? Customer Service department does everything it can to ensure that customers receive product when needed. Customer Service deals with everything from occasional customer complaints to establishing strategies to improve delivery service to customers. Customer Service representatives work with dealers and affiliates to keep them updated on product delivery schedules and problems. Often this responsibility places the Customer Service representative in direct contact with hospital personnel. So the Customer Service manager the first person to recognize the major issues. 4. How would fix these problems? Use a simple statistical method -generating a linear regression through past data-to improve monthly forecasting