上海交通大学：《供应链管理 Supply Chain Management》课程教学资料_Case Studies_SampleWork2013Spring_Wal-Mart report_WalMart report_杨健

Analysis of Wal-Mart's performances in global markets 杨健0120329038 Wal-Mart is big and has been steadily growing,but there are some performances evaluations of global markets showing that its achievements are gilding. In my opinion,the gilding achievements of Mal-Mart mainly attributed to its non-appropriate strategies in different markets.To the problem of some emerging situations in the world,its responses to the market changes are slow. First of all,the different needs of the market,pattern,concept of consumption is different,consumption level,consumption habits are also different,but Mal-Mart did not make different policy,for instance,Chinese markets,consumption differences, market structure,it's not appropriate to copy his successful experience in the United states.The goods sold in North America and South America are not commonly used goods in China.China is an independent market,it's not suitable for the local distribution mode,follow the North American aggressive pricing strategy,copy the United States membership and so on,so the key problem is Mal-Mart doesn't make suitable strategies in china. Secondly,Mal-Mart's globalization is slow.Mal-Mart to enter the South American market,Carrefour in the South American market development is relatively mature.In South America,tender Mal-Mart face already stand firm Carrefour,his influence,business strategies,the reaction speed is far less than the Carrefour,which enabled him to South America almost can't do anything Finally,Mal-Mart's slow response to market changes is an important cause of his failure.In the face of his Brazil postponed check payment on the slow response,the local beginning to have the payment for it any attention is a direct result of deferred payment after mass popularity when he was just beginning to accept this mode of payment.Mal-Mart's slow response to the market changes is also reflected in the United States after the failedfailed to quickly copy the experience that failure,timely amendments and come up with better coping strategies,which makes Mal-Mart failure more thoroughly

Analysis of Wal-Mart’s performances in global markets 杨健 0120329038 Wal-Mart is big and has been steadily growing, but there are some performances evaluations of global markets showing that its achievements are gilding. In my opinion, the gilding achievements of Mal-Mart mainly attributed to its non-appropriate strategies in different markets. To the problem of some emerging situations in the world, its responses to the market changes are slow. First of all, the different needs of the market, pattern, concept of consumption is different, consumption level, consumption habits are also different, but Mal-Mart did not make different policy, for instance, Chinese markets, consumption differences, market structure, it’s not appropriate to copy his successful experience in the United states. The goods sold in North America and South America are not commonly used goods in China. China is an independent market, it’s not suitable for the local distribution mode, follow the North American aggressive pricing strategy, copy the United States membership and so on, so the key problem is Mal-Mart doesn’t make suitable strategies in china. Secondly, Mal-Mart’s globalization is slow. Mal-Mart to enter the South American market, Carrefour in the South American market development is relatively mature. In South America, tender Mal-Mart face already stand firm Carrefour, his influence, business strategies, the reaction speed is far less than the Carrefour, which enabled him to South America almost can't do anything. Finally, Mal-Mart’s slow response to market changes is an important cause of his failure. In the face of his Brazil postponed check payment on the slow response, the local beginning to have the payment for it any attention is a direct result of deferred payment after mass popularity when he was just beginning to accept this mode of payment. Mal-Mart’s slow response to the market changes is also reflected in the United States after the failed failed to quickly copy the experience that failure, timely amendments and come up with better coping strategies, which makes Mal-Mart failure more thoroughly

In terms of Mal-Mart's three aspects of deficiency leads to failure,the following are my suggestions. Doing surveys of local markets life styles,spending habits to understand the local market,let Mal-Mart developed the strategy to meet different market demands, including the public questionnaire direct understanding of public opinion),to the local market visit understand the local consumer habits )field of view have a look to Carrefour how to deal with the market )This is a need to cause height to take seriously the work;Mal-Mart is also the key to turn the tide. Choose multiple suppliers and integrate supply chain.In North America, Mal-Mart is a gangster,he can be members of supply chain has many demands,let them try to cope with their own.In South America,Mal-Mart is just a green hand,he has no capital with suppliers about the harsh conditions,and the supplier will scramble for him.At this time,Mal-Mart should lay low,take the initiative to cooperate with suppliers and logistics,can have higher efficiency and better reputation Vigorously promote Mal-Mart had to do.First impressions are strongest concept has left the South Americans under the same conditions below for more choice of Mal-Mart and Carrefour.Lose the opportunity of Mal-Mart should be in the publicity from the aspects that South American people think that Mal-Mart s the better choice, such as environmental health,category complete,buy convenient,high quality,food etc..On this basis to lay low,it will be to win the favor of consumers. Observing the changes of the market is essential.Some official workers can be sent to take full observations of the markets.These people need to do is to find the changes of the market trend,and promptly report to the leadership,convenient and rapid decision making.At the same time,direct contact with customers and supermarket workers,such as shopping guides,the cashier should also be encouraged them to observe changes in the market and the customers preferences changes,and to discover and report these changes make reward employees

In terms of Mal-Mart’s three aspects of deficiency leads to failure, the following are my suggestions. Doing surveys of local markets life styles, spending habits to understand the local market, let Mal-Mart developed the strategy to meet different market demands, including the public questionnaire ( direct understanding of public opinion), to the local market visit ( understand the local consumer habits ), field of view ( have a look to Carrefour how to deal with the market ). This is a need to cause height to take seriously the work; Mal-Mart is also the key to turn the tide. Choose multiple suppliers and integrate supply chain. In North America, Mal-Mart is a gangster, he can be members of supply chain has many demands, let them try to cope with their own. In South America, Mal-Mart is just a green hand, he has no capital with suppliers about the harsh conditions, and the supplier will scramble for him. At this time, Mal-Mart should lay low, take the initiative to cooperate with suppliers and logistics, can have higher efficiency and better reputation. Vigorously promote Mal-Mart had to do. First impressions are strongest concept has left the South Americans under the same conditions below for more choice of Mal-Mart and Carrefour. Lose the opportunity of Mal-Mart should be in the publicity from the aspects that South American people think that Mal-Mart s the better choice, such as environmental health, category complete, buy convenient, high quality, food etc.. On this basis to lay low, it will be to win the favor of consumers. Observing the changes of the market is essential. Some official workers can be sent to take full observations of the markets. These people need to do is to find the changes of the market trend, and promptly report to the leadership, convenient and rapid decision making. At the same time, direct contact with customers and supermarket workers, such as shopping guides, the cashier should also be encouraged them to observe changes in the market and the customers preferences changes, and to discover and report these changes make reward employees