《信息技术战略管理》Chapter 2 Personal Productivity

Chapter 2 Personal Productivity The Strategic Management of Information Systems

Chapter 2 Personal Productivity The Strategic Management of Information Systems

Transaction Processing System Input Process Output Systems Development Communication Information

Transaction Processing System Input Process Output Information Communication Systems Development

Changes in the marketplace The quality imperative Consumer computing Deregulation of some major industries Crossing industry boundaries Traditional customers are" leaving Crossing national boundaries Production is becoming global New product and service development cycles are shortening

Changes in the Marketplace The quality imperative Consumer computing Deregulation of some major industries Crossing industry boundaries Traditional customers are “leaving” Crossing national boundaries Production is becoming global New product and service development cycles are shortening

TWo Concepts of the Corporation SBU or Core Competence SBU Core Competence Basis for competition Competitiveness of Interfirm competition to day担 products build competencies Corporate structure Portfolio of businesses Portfolio of competencies related in product-market core products, and terms businesses Status of the business unit Autonomy is sacrosanct; SBU is a potential the sbu“owns”all reservoir of cour resources other than cash competencies Resource allocation Discrete businesses are Businesses and the unit of analysis competencies are the unit capital is allocated of analysis, top business by business management allocates ital and talent Value added of top Optimizing corporate Enunciating strategic management treturns through capital architecture and buildin allocation trade-offs competencies to secure among businesses the future

Two Concepts of the Corporation: SBU or Core Competence SBU Core Competence Basis for competition Competitiveness of today抯 products Interfirm competition to build competencies Corporate structure Portfolio of businesses related in product-market terms Portfolio of competencies, core products, and businesses Status of the business unit Autonomy is sacrosanct; the SBU “owns” all resources other than cash SBU is a potential reservoir of cour competencies Resource allocation Discrete businesses are the unit of analysis, capital is allocated business by business Businesses and competencies are the unit of analysis; top management allocates capital and talent Value added of top management Optimizing corporate treturns through capital allocation trade-offs among businesses Enunciating strategic architecture and building competencies to secure the future

Prototyping User requirements Input, output, and transactions Databases Controls Technology Applications

Prototyping User requirements Input, output, and transactions Databases Controls Technology Applications

Systems Maintenance “ Phase” Systems Plan report Systems Analysis Report General Systems Design Report ystems Evaluation and Selection Report Detailed Systems Design Report Systems Implementation Report

Systems Maintenance “Phase” Systems Plan Report Systems Analysis Report General Systems Design Report Systems Evaluation and Selection Report Detailed Systems Design Report Systems Implementation Report

Personal Communications Networks Permit person-to-person rather than location-to-location Each person will have his or her own personal phone number associated with a lightweight telephone that he or she carries around. People will not only transmit telephone conversations but also computer-based information, voice mail, electronic messaging, call screening, and other personal from anywhere. They will unlock levels of freedom we dont yet know, and they will be important for special events, such as political conventions and sporting events. as well as for emergencies. such as those caused by natural disasters

Personal Communications Networks Permit person-to-person rather than location-to-location. Each person will have his or her own personal phone number associated with a lightweight telephone that he or she carries around. People will not only transmit telephone conversations but also computer-based information, voice mail, electronic messaging, call screening, and other personal from anywhere. They will unlock levels of freedom we don’t yet know, and they will be important for special events, such as political conventions and sporting events, as well as for emergencies, such as those caused by natural disasters

PDM Productivity Differentiation Management

PDM Productivity Differentiation Management

Procedure-Based Vs, Goal-Based Information Activities Procedure-Based activities Tend to consist of high volumes of transaction in which each has relatively low cost or value Are based on well-defined procedures (or algorithms)where the outputs are well-defined too Are based on the handling of data Goal-Based activities Tend to handle fewer transactions of higher value or cost Are based on ill-defined processes(or heuristics)and the outputs are less defined as well Tend to focus on defining the problems and the end results or goals with effectiveness stressed in achieving them Are based on the handling of concepts

Procedure-Based Vs. Goal-Based Information Activities Procedure-Based Activities: Tend to consist of high volumes of transaction in which each has relatively low cost or value. Are based on well-defined procedures (or algorithms) where the outputs are well-defined too. Are based on the handling of data. Goal-Based Activities Tend to handle fewer transactions of higher value or cost. Are based on ill-defined processes (or heuristics) and the outputs are less defined as well. Tend to focus on defining the problems and the end results or goals with effectiveness stressed in achieving them. Are based on the handling of concepts

OSI's Seven Layers The Physical layer The Data Link Layer The Network Layer The Transport Layer The Session Layer The Presentation Layer The Application Layer

OSI’s Seven Layers The Physical Layer The Data Link Layer The Network Layer The Transport Layer The Session Layer The Presentation Layer The Application Layer