《生产质量控制》课程教学课件（PPT讲稿）CH3 Opportunity Planning

Opportunity PlanningChapter 3

Opportunity Planning Chapter 3

Opportunities Begin the Product Planningand Product Development ProcessesOpportunityTournament00000000OOExceptionalOpportunitiesO0000:aOOO0SConceptSystem-LevelDetailTestingandProductionRawOPlanningODesignDesignRefinementRamp-UpDevelopmentOpportunitiesOOOO.OOO.OO000000OOFilterFilterFilter

Opportunities Begin the Product Planning and Product Development Processes Planning Concept Development System-Level Design Detail Design Testing and Refinement Production Ramp-Up Opportunity Tournament Exceptional Opportunities

00.0900%020PharmaceuticalDrug DevelopmentS8-12yearsZOCOR$500million-$1billionSIMVASTATIN1newdrug10,0o0newlydiscoveredcompounds

Pharmaceutical Drug Development

Hollywood Film StudiosDapPIXARO09o3-5years$50-200million1newfeaturefilm500"pitches

Hollywood Film Studios

The Funnelin VariousIndustries10000PharmaSelectionPhasesDevelopmentPhases1000100MoviesVCAllValuesNormalized10Relativeto1LaunchIndustrialConsumer1023451LaunchProfitsInnovationPhase(nomenclaturevariesbyindustry)

The Funnel in Various Industries

Opportunity IdentificationExampleCMoAatFroliCatAllAboutFun

Opportunity Identification Example

o:.FroliCat SwayO0.Opportunity FunnelS1PDproductmissionlaunchstatementprocess9?8Soo3explored507opportunitiesselected

50 opportunities 7 selected 3 explored 1 mission statement 1 PD process 1 product launch FroliCat Sway Opportunity Funnel

Product Naming TournamentInitial ldeasBestTenBestThreeFinalNameAstroPongCatapongXpultCatapongCatapongVaripultCatapuloozaXpultCatapuloozaExperipultExperipultFlingThingFlingThingFunpultFoozHurlicaneFunpultPingFlingHurlicaneSlingcatVaripultHurlitzerLearningLeverXpultPennPongPhysazzPingFlingPongitXPULTSlingcatSwishTheCatapultVaripultXpult

Product Naming Tournament

Automobile ConceptsSSMUOSGY-ORC

Automobile Concepts

Source: Lunar Design

Source: Lunar Design