《市场营销学》课程教学资源：生命周期曲线

Product Life Cycle Sales Profit Sales Profi time Product Development Introduction Growth Maturity Decline

1 • Product Life Cycle • • Sales & • Profit • Sales • Profit • Product • Development Introduction Growth Maturity Decline time

The Strategies in The Product Life Cycle Introduction Stage. High price ow promotion High promotion Low price

2 • The Strategies in The Product Life Cycle • Introduction Stage: High price Low promotion Low price High promotion

The Strategies in The Product Life Cycle Growth Stage High market High current share profit

3 • The Strategies in The Product Life Cycle • Growth Stage: High market share High current profit

The Strategies in The Product Life Cycle Maturity Stage Modifying Modifying modifying the the the Market Product Marketing Mix

4 • The Strategies in The Product Life Cycle • Maturity Stage: Modifying the Market Modifying the Product Modifying the Marketing Mix

The Strategies in The Product Life Cycle Decline Stage. Maintain Harvest Drop

5 • The Strategies in The Product Life Cycle • Decline Stage: Maintain Harvest Drop