广东外语外贸大学：《国际交流》课程教学资源（PPT课件）mass comm lecture 6 Communication Process

Lecture 6 Communication Process Objectives Have an idea of how to understand communication process Learn how to analyze and evaluate communication process models criticall Think about how to build your own model

Lecture 6 Communication Process Objectives: • Have an idea of how to understand communication process • Learn how to analyze and evaluate communication process models critically • Think about how to build your own model

Linear model of communication process: Lasswell From a political communication perspective With mass communication in mind Generalizing communication process Emphasizing effect of mass communication

Linear model of communication process: Lasswell • From a political communication perspective • With mass communication in mind • Generalizing communication process • Emphasizing effect of mass communication

Linear model of communication process: Shannon and Weaver With engineering and mathematical background Concerned with how to use channe/s of communication most efficiently Seeing communication as the transmission of messages

Linear model of communication process: Shannon and Weaver • With engineering and mathematical background • Concerned with how to use channels of communication most efficiently • Seeing communication as the transmission of messages

Linear models of communication process: Katz and Lazarsfeld Source Message H/ Mass Media A Opinion Leaders H Public From a mass media perspective(with recognition of the prevalence of mass media) Concerned with the (lack of )effect of mass media Emphasizing the two layers of audience(division of audience Realizing the existence and importance of social networks in communication activities

Linear models of communication process: Katz and Lazarsfeld • From a mass media perspective (with recognition of the prevalence of mass media) • Concerned with the (lack of ) effect of mass media • Emphasizing the two layers of audience (division of audience) • Realizing the existence and importance of social networks in communication activities

From linear to network models of communication process: Schramm

From Linear to network models of communication process: Schramm

field of experience e source encoder decoder destination

message encoder decoder terpreter interpreter decoder encoder message

Evaluation of schramm's models a combination of technical and cultural perspectives on communication process Emphasizing social context and personal experience in communication process Separating meaning from code Realizing differences between the intention of sender and the reception of receIver

Evaluation of Schramm’s models • A combination of technical and cultural perspectives on communication process • Emphasizing social context and personal experience in communication process • Separating meaning from code • Realizing differences between the intention of sender and the reception of receiver

Activity 1: oral practice What is the significance of the transfer from linear models to network models of communication process? What are the possible reasons for these changes?

Activity 1: oral practice • What is the significance of the transfer from linear models to network models of communication process? What are the possible reasons for these changes?

Network models of communication process: Westley and MacLean

Network models of communication process: Westley and MacLean