广东外语外贸大学：《国际交流》课程教学资源（PPT课件）mass comm lecture 5 Reviews

Lecture 5 Reviews

Lecture 5 Reviews

Questions R What are the most distinguished features of the development of communication? What is the relationship between the old and new media? What is the impact of changes of communications technologies on society? R Are the changes of communications technologies the causes or consequences of social changes?

Questions What are the most distinguished features of the development of communication? What is the relationship between the old and new media? What is the impact of changes of communications technologies on society? Are the changes of communications technologies the causes or consequences of social changes?

Written language Written Language (recorded) history began with writing R Various media Storage and retrieval of information R(Reading depending on) Individual social experience and immediate personal context

Written language Written Language ---(recorded) history began with writing Various media Storage and retrieval of information (Reading depending on) Individual social experience and immediate personal context

Printing R Channel(s): transportation model of communication R Medium: paper R mechanical R(Mass) Reproduction: identical R Standardization

Printing Channel(s): transportation model of communication Medium: paper mechanical (Mass) Reproduction: identical Standardization

Telegraph and telephone Telegraph Signal transmission Morse code R Electrical Transmission model of communication R Time-space shrinkage: a wired world, a global system Telephone R Voice transmission R One-to-one R Home medium

Telegraph and telephone Telegraph Signal transmission Morse code Electrical Transmission model of communication Time-space shrinkage: a wired world, a global system Telephone Voice transmission One-to-one Home medium

Movie and broadcasting media Movie---an image technology R Photography o Public R Entertainment R Star system Broad casting media R Private R Public vs commercial broad casting system

Movie and broadcasting media Movie---an image technology Photography Public Entertainment Star system Broadcasting media Private Public vs. commercial broadcasting system

Video Recorder and Internet Video recorder R Arevolution on sender-audience relationship Change on timing and programming;9) Internet Decentralizing o Space of flow of information R Empowering

Video Recorder and Internet Video recorder A revolution on sender-audience relationship; Change on timing and programming; Internet Decentralizing; Space of flow of information; Empowering

Social implications of written language Written language R Hearing Vs reading(audio Vs visual R Literacy VS illiteracy R Power: the control of knowledge (education)

Social implications of written language Written language Hearing vs. reading (audio vs. visual) Literacy vs. illiteracy Power: the control of knowledge (education)

Social implications of printing Printing -printing is second only to the clock in its critical effect upon civilization o A technology that influenced other technologies R A prototype of mass production R A technology that directly affected the world of ideas by making knowledge widely available and creating a space in which new forms of expression could flourish

Social implications of printing Printing ---printing is second only to the clock in its critical effect upon civilization A technology that influenced other technologies A prototype of mass production A technology that directly affected the world of ideas by making knowledge widely available and creating a space in which new forms of expression could flourish

Social implications of telegraph and telephone R On business R Economical Political

Social implications of telegraph and telephone On business Economical Political