广东外语外贸大学：《国际交流》课程教学资源（PPT课件）mass comm Lecture 2 Basic Concepts in Communications Studies

Lecture 2 Basic Concepts in Communications studies Objectives Understand some key terms in the field for further studies Learn briefly the technological and social approaches to communication(s) studies Brain storming

Lecture 2 Basic Concepts in Communications Studies Objectives:  Understand some key terms in the field for further studies  Learn briefly the technological and social approaches to communication(s) studies  Brain storming

Communication vs Communications Communication Communications w The act of 糖 The phenomena of communicating communicating On the physical and w collective term for all technical aspect of communication communication activities activities w On the social aspect of communication activities

Communication vs. Communications Communication  The act of communicating;  On the physical and technical aspect of communication activities Communications:  The phenomena of communicating;  collective term for all communication activities;  On the social aspect of communication activities

F Activity 1: physicalize a phone conversation

Activity 1: physicalize a phone conversation

The picture can be described as tA man(speaks t Message(to) a telephone(connected by) 癖 Cables(toa) 豢 Receiver

The picture can be described as:  A man (speaks )  Message (to)  A telephone (connected by)  Cables (to a)  Receiver

n communications studies this can be put as Sender Code Medium Channel 豢 Receiver

In communications studies, this can be put as:  Sender  Code  Medium  Channel  Receiver

Sender The information source Can be individual, group, and institution +Image, credibility, and techniques of the sender have an effect on the outcome of the communication process

Sender  The information source  Can be individual, group, and institution  Image, credibility, and techniques of the sender have an effect on the outcome of the communication process

Code t A system of meaning Sign the basic physical vehicle of meaning in a language 豢 Encode: making code Decode: interpreting code

Code  A system of meaning  Sign: the basic physical vehicle of meaning in a language  Encode: making code  Decode: interpreting code

Medium The technical or physical means of converting the code(the message) into something that can be transmitted along the channel t The presentational media: the voice, the face t The representational media: books, paintings photographs, writing, architecture, interior decoration, gardening, etc The mechanical media: telephones, radio television, computer, etc

Medium  The technical or physical means of converting the code (the message) into something that can be transmitted along the channel  The presentational media: the voice, the face;  The representational media: books, paintings, photographs, writing, architecture, interior decoration, gardening, etc.  The mechanical media: telephones, radio, television, computer, etc

Channel + The physical means of transmission t Light waves, sound waves, radio waves telephone cables, the nervous system and the like

Channel  The physical means of transmission  Light waves, sound waves, radio waves, telephone cables, the nervous system, and the like

Receiver w The destination of information Audience: the collective word for receivers in mass communication process Feedback the transmission of the reaction of the receiver back to the sender Effect: changes on action and attitude of the receiver

Receiver  The destination of information  Audience: the collective word for receivers in mass communication process  Feedback: the transmission of the reaction of the receiver back to the sender  Effect: changes on action and attitude of the receiver