广东外语外贸大学：《国际交流》课程教学资源（PPT课件）mass comm lecture 4-3 Contemporary Development of Communications

Lecture 4 Contemporarv Development of Communications Obiectives: e Understand the main development of communications media of contemporary society and the social implications of each medium; Think further about the theories concerning communications; Think about the controversial arguments in communications studies

Lecture 4 Contemporary Development of Communications Objectives: • Understand the main development of communications media of contemporary society and the social implications of each medium; • Think further about the theories concerning communications; • Think about the controversial arguments in communications studies

Reviews Written Language recorded) history began with writing ● Various media Storage and retrieval of information (Reading depending on) Individual social experience and immediate personal context

Reviews Written Language ---(recorded) history began with writing • Various media • Storage and retrieval of information • (Reading depending on) Individual social experience and immediate personal context

Reviews(Cont) Printing Channel(s): transportation model of communication ● Medium paper o mechanical Mass)Reproduction: identical ● Standardization

Reviews (Cont.) Printing • Channel(s): transportation model of communication • Medium: paper • mechanical • (Mass) Reproduction: identical • Standardization

Reviews(Cont) Telegraph ° Signal transmission Morse code ●E| ectric o Transmission model of communication Time-space shrinkage: a wired world, a global system

Reviews (Cont.) Telegraph • Signal transmission • Morse code • Electrical • Transmission model of communication • Time-space shrinkage: a wired world, a global system

Social implications Written language A technology that directly Hearing vs reading affected the world of (audio vS visual) ideas by making Literacy vS illiteracy knowledge widel ly available and creating a Power: the control of space in which new knowledge(education) forms of expression could flourish Printing m"printing is second only to the clock Telegraph in its critical effect upon civilization On business A technology that influenced other Economical technologies Political A prototype of mass production

Social implications Written language • Hearing vs. reading (audio vs. visual) • Literacy vs. illiteracy • Power: the control of knowledge (education) Printing ---printing is second only to the clock in its critical effect upon civilization • A technology that influenced other technologies • A prototype of mass production • A technology that directly affected the world of ideas by making knowledge widely available and creating a space in which new forms of expression could flourish Telegraph • On business • Economical • Political

Theories of communications and Society o Communication technology determinism ● Globalization The information society ° The network society Communication and culture ° Hegemony e Pop culture and mass culture ° Identity

Theories of communications and society • Communication technology determinism • Globalization • The information society • The network society Communication and culture • Hegemony • Pop culture and mass culture • Identity

Questions What are the most distinguished features of the development of communication? What is the relationship between the old and new media? What is the impact of changes of communications technologies on SocIety Are the changes of communications technologies the causes or consequences of social changes?

Questions • What are the most distinguished features of the development of communication? • What is the relationship between the old and new media? • What is the impact of changes of communications technologies on society? • Are the changes of communications technologies the causes or consequences of social changes?

Presentation evaluation criteria Team cooperationg Preparation; Contente ° Language ● Manner 三 ffect

Presentation evaluation criteria • Team cooperation; • Preparation; • Content; • Language; • Manner; • Effect