广东外语外贸大学：《国际交流》课程教学资源（PPT课件）mass comm Lecture 8 Seminar

Lecture Seminar Objectives: Exchange our views on various issues concerning the studies of the media o Expand and extend our understanding on those topics through group communication

Lecture 8 Seminar Objectives: Exchange our views on various issues concerning the studies of the media; Expand and extend our understanding on those topics through group communication

Inter-country differences: the social and cultural specificity of media systems Scale and concentration o Degree of politicization ◆ Diversity of profile ◆ Sources of finance o Degree of public regulation and control

Inter-country differences: the social and cultural specificity of media systems Scale and concentration Degree of politicization Diversity of profile Sources of finance Degree of public regulation and control

Public broadcasting service and the commercial broadcasting system ◆ BBC model:PBS o The media serve the public, not the government, the state, or any other interest groups o The media are funded by the public, not advertising and have no profit-earning pressure o The media educate and entertain the public for national interest and coherence o Universal coverage, tending to minority and diversity o Financial crises, status crises, and technological challenges of the Pbs

Public broadcasting service and the commercial broadcasting system BBC model: PBS The media serve the public, not the government, the state, or any other interest groups. The media are funded by the public, not advertising, and have no profit-earning pressure. The media educate and entertain the public for national interest and coherence. Universal coverage, tending to minority and diversity. Financial crises, status crises, and technological challenges of the PBS

+ American commercial system o Commercial network systems OThe media serve the public, but depending on financial support from advertising sponsorship and so I sO on o Competition is better for the audience audience have rights to choose Deteriorating of content reducing news hours, ignoring of minority and diversity

American commercial system Commercial network systems The media serve the public, but depending on financial support from advertising, sponsorship and so on. Competition is better for the audience: audience have rights to choose Deteriorating of content, reducing news hours, ignoring of minority and diversity

Commercial or public?

Commercial or public?

Activity Debate O Divide yourselves into six groups oWe'll have three debate topics. Ever two groups are responsible for one topic and each takes a side. o Before the class debate, each group is advised to have a warm-up debate

Activity: Debate Divide yourselves into six groups. We’ll have three debate topics. Every two groups are responsible for one topic and each takes a side. Before the class debate, each group is advised to have a warm-up debate

Assignment oThink about the theories concerning Journalism o Discuss with your partners the choice of media system in our country: public or commercial or a mixture of the two? e Prepare for the study of the content of the media

Assignment Think about the theories concerning journalism. Discuss with your partners the choice of media system in our country: public or commercial or a mixture of the two? Prepare for the study of the content of the media