广东外语外贸大学：《国际交流》课程教学资源（PPT课件）mass comm Lecture 1

Mass communication Course tutor: \and 驰加 Overview and mind map: What is 2021/2/19 communication and mass communication about

2021/2/19 Overview and mind map: What is communication and mass communication about 1 Mass communication Course tutor: Wang Ke

What is communication? Definition of communication To share To transmit To exchange: Messages Meanings; Informaiton Overview and mind map: What is 2021/2/19 communication and mass communication about

2021/2/19 Overview and mind map: What is communication and mass communication about 2 What is communication? ◼ Definition of communication: ◼ To share; ◼ To transmit; ◼ To exchange; ◼ Messages; ◼ Meanings; ◼ Informaiton;

Levels of communication Intra-personal Inter-personal Group Organizational Mass Overview and mind map: What is 2021/2/19 communication and mass communication about

2021/2/19 Overview and mind map: What is communication and mass communication about 3 Levels of communication ◼ Intra-personal; ◼ Inter-personal ◼ Group; ◼ Organizational; ◼ Mass;

Defining mass communication Gerbner: "Mass communication is the technologically and institutionally based mass production and distribution of the most broadly shared continuous flow of public messages in industrial societies Overview and mind map: What is 2021/2/19 communication and mass communication about

2021/2/19 Overview and mind map: What is communication and mass communication about 4 Defining mass communication Gerbner: “Mass communication is the technologically and institutionally based mass production and distribution of the most broadly shared continuous flow of public messages in industrial societies

Communication science and the study of mass communication Concerns of communication theory and research Who communicates to whom(sources and rece/vers Why communicate(functions and purposes) How does communication take place? channels languages, codes What about ?(content, references, types of information What are the outcomes of communication intended or unintended), for information, understandings, action? Overview and mind map: What is 2021/2/19 communication and mass 5 communication about

2021/2/19 Overview and mind map: What is communication and mass communication about 5 Communication science and the study of mass communication ◼ Concerns of communication theory and research ✓ Who communicates to whom (sources and receivers) ✓ Why communicate (functions and purposes) ✓ How does communication take place?( channels, languages, codes) ✓ What about ? ( content, references, types of information) ✓ What are the outcomes of communication( intended or unintended), for information, understandings, action?

A multi-disciplinary field Cultural studies Psychology InguIstICS; Sociology Political science Overview and mind map: What is 2021/2/19 communication and mass 6 communication about

2021/2/19 Overview and mind map: What is communication and mass communication about 6 A multi-disciplinary field ◼ Cultural studies; ◼ Psychology; ◼ Linguistics; ◼ Sociology; ◼ Political science;

Communication science and the study of mass communication The context of mass communications research Conventional research Critical and sociological research research Overview and mind map: What is 2021/2/19 communication and mass communication about

2021/2/19 Overview and mind map: What is communication and mass communication about 7 Communication science and the study of mass communication ◼ The context of mass communications research ◼ Conventional research ◼ Critical and sociological research research

Communication research and the stud of mass communication Origins of European and American communication research Prospects for conciliation and future research Overview and mind map: What is 2021/2/19 communication and mass 8 communication about

2021/2/19 Overview and mind map: What is communication and mass communication about 8 Communication research and the study of mass communication ◼ Origins of European and American communication research ◼ Prospects for conciliation and future research

How to study Observe media and daily communication phenomena Contemplate on them; Alienate the familiar and stand one step back; Formulate questions related to the field of communications Overview and mind map: What is 2021/2/19 communication and mass 9 communication about

2021/2/19 Overview and mind map: What is communication and mass communication about 9 How to study ◼ Observe media and daily communication phenomena ◼ Contemplate on them; ◼ Alienate the familiar and stand one step back; ◼ Formulate questions related to the field of communications

How to study Use the textbook as a preparatory and foundation reading Read extensively and apply theories to daily life be involved in discussion and other group work Be challenging and critical Overview and mind map: What is 2021/2/19 communication and mass 10 communication about

2021/2/19 Overview and mind map: What is communication and mass communication about 10 How to study ◼ Use the textbook as a preparatory and foundation reading ◼ Read extensively and apply theories to daily life ◼ Be involved in discussion and other group work ◼ Be challenging and critical