吉林大学：《商务英语选读》课程电子教案（PPT课件）Unit 3 Text a Functions of On-the-job Communication

Uint 3 Text A Functions of On-the-job Communication

Uint 3 Text A Functions of On-the-job Communication

Warm-up Do you think it is necessary to learn functions of on-the-job communication? In what situations is communication for the purpose of "to tell"? Can you give some examples to tell in which case you want "to tell"or in which case you want "to sell"in communication? When do you communicate for the purpose of“to learn"? In which situation do you communicate for the purpose of "to decide"?

Warm-up • Do you think it is necessary to learn functions of on-the-job communication? • In what situations is communication for the purpose of “to tell”? • Can you give some examples to tell in which case you want “to tell” or in which case you want “to sell” in communication? • When do you communicate for the purpose of “to learn”? • In which situation do you communicate for the purpose of “to decide”?

outline Most on-the-job communication serves at least one of four purposes 。To tell ·To sell ●To learn 。To decide

outline Most on-the-job communication serves at least one of four purposes • To tell • To sell • To learn • To decide

Most on-the-job communication serves at least one of four purposes.Of course, many instances of communication serve two of more of these purposes at the same time. To Tell Communication that presents information is common in most jobs.Sometimes this means explaining how to do a job-for example,how to fill in a purchase requisition to order supplies

Most on-the-job communication serves at least one of four purposes. Of course, many instances of communication serve two of more of these purposes at the same time. To Tell Communication that presents information is common in most jobs. Sometimes this means explaining how to do a job—for example, how to fill in a purchase requisition to order supplies

how to use the computer terminal to see whether an order has been shipped,how to approach potential customers about a new product your company has developed. Sometimes you need to explain what is going on in your organization-for example,you may have to report your progress on an assignment to a client or explain to new employees how work is carried out through your department

how to use the computer terminal to see whether an order has been shipped, how to approach potential customers about a new product your company has developed. Sometimes you need to explain what is going on in your organization—for example, you may have to report your progress on an assignment to a client or explain to new employees how work is carried out through your department

To Sell Whereas telling deals almost exclusively with facts,selling also involves feelings and attitudes.You don't have to have the word “sales”in your job title to be a salesperson.. In fact,everyone needs to be a persuasive communicator at one time or another. Convincing the boss that you deserve a raise or more responsibility calls for selling. So does getting approval for a new project, motivating employees to work their hardest, and convincing a supplier that you need the shipment today.It doesn't take much imagination to see that the success or failure of a career depends on the ability to persuade others

To Sell Whereas telling deals almost exclusively with facts, selling also involves feelings and attitudes. You don’t have to have the word “sales” in your job title to be a salesperson. In fact, everyone needs to be a persuasive communicator at one time or another. Convincing the boss that you deserve a raise or more responsibility calls for selling. So does getting approval for a new project, motivating employees to work their hardest, and convincing a supplier that you need the shipment today. It doesn’t take much imagination to see that the success or failure of a career depends on the ability to persuade others

To Learn The ability to understand others might be less obvious and dramatic than telling or selling skill,but it is no less important.Take a moment to recall the most effective on-the-job communicators you've known,and you'll see that they were almost certainly good listeners

To Learn The ability to understand others might be less obvious and dramatic than telling or selling skill, but it is no less important. Take a moment to recall the most effective on-the-job communicators you’ve known, and you’ll see that they were almost certainly good listeners

To Decide As you advance in your career,the number and importance of decisions you face will grow.What is the best approach to the new job?How can we handle these people?Where should we put the resources we have?Even the highest decision makers in the biggest companies don't make judgments like these on their own.They trade ideas with others,testing and evaluating.In other words,good decisions require good communication. Based on Communicating at Work by Ronald B. Adler

To Decide As you advance in your career, the number and importance of decisions you face will grow. What is the best approach to the new job? How can we handle these people? Where should we put the resources we have? Even the highest decision makers in the biggest companies don’t make judgments like these on their own. They trade ideas with others, testing and evaluating. In other words, good decisions require good communication. Based on Communicating at Work by Ronald B. Adler

I acquired a very strong work ethic from my parents,both of whom lived through the Great Depression.The y couldn't understand people who didn't work regularly.I took my parents'work ethic in to my first job at Wilmington Ford near my hometown when I was 16. One day,carrying an armful of things around a corner,I almost bumped into our new general manager,startled,I dropped them all.He fired me on the spot. Desperate,I wrote a letter to Henry Ford ll and told him what happened.I said that we were a loyal Ford family and that when I was old enough,I was going to buy Mustang.Eventually the owner of the dealership called."I don't know who you know in Detroit,he said,"but if you want your job back,you got it

I acquired a very strong work ethic from my parents, both of whom lived through the Great Depression. The y couldn’t understand people who didn’t work regularly. I took my parents’ work ethic in to my first job at Wilmington Ford near my hometown when I was 16. One day, carrying an armful of things around a corner, I almost bumped into our new general manager, startled, I dropped them all. He fired me on the spot. Desperate, I wrote a letter to Henry Ford II and told him what happened. I said that we were a loyal Ford family and that when I was old enough, I was going to buy Mustang. Eventually the owner of the dealership called. “I don’t know who you know in Detroit,” he said, “but if you want your job back, you got it

Later,during college,I wanted to work at a Rolls-Royce dealership,but the owner said there were no openings.So I started washing cars there anyway.When the owner noticed me,I said I was working until he hired me.He did. It takes persistence to succeed.Attitude also matters.I have never thought I was better than anyone else,but I have always believed I couldn't be outworked. by Jay Leno,the host of NBC's "The Tonight Show

Later, during college, I wanted to work at a Rolls-Royce dealership, but the owner said there were no openings. So I started washing cars there anyway. When the owner noticed me, I said I was working until he hired me. He did. It takes persistence to succeed. Attitude also matters. I have never thought I was better than anyone else, but I have always believed I couldn’t be outworked. by Jay Leno, the host of NBC’s “The Tonight Show