吉林大学：《商务英语选读》课程电子教案（PPT课件）Unit 7 Text a Barrier to International communication

Unit 7 Text A Barrier to International communication

Unit 7 Text A Barrier to International communication

Warm-up In what areas does communication barrier occur in cross-cultural communication? Why do we study cross-cultural communication? In order to overcome communication barrier, what should we do first? Have you experienced any barrier when communicating with foreigners? What factors that usually lead to communication barrier? Do you think it is possible to overcome communication barrier?And how?

Warm-up ❖ In what areas does communication barrier occur in cross-cultural communication? ❖ Why do we study cross-cultural communication? ❖ In order to overcome communication barrier, what should we do first? ❖ Have you experienced any barrier when communicating with foreigners? ❖ What factors that usually lead to communication barrier? ❖ Do you think it is possible to overcome communication barrier? And how?

outline Communication barrier occurs when people misinterpret the intended meaning of the message areas responsible for breakdown in cross-cultural communication: Language misunderstanding Weak listening skills Culture shock Ethnocentrism Insensitivity Lack of openness

outline ❖ Communication barrier occurs when people misinterpret the intended meaning of the message. ❖ areas responsible for breakdown in cross-cultural communication: Language misunderstanding Weak listening skills Culture shock Ethnocentrism Insensitivity Lack of openness

Communication barrier occurs when people misinterpret the intended meaning of the message.The purpose of studying cross-cultural communication is reduced the gaps which cause these misinterpretations.Since meanings lie in people,not in words,identifying the factors that lead to misinterpretations is the first step in achieving better international communication

Communication barrier occurs when people misinterpret the intended meaning of the message. The purpose of studying cross-cultural communication is reduced the gaps which cause these misinterpretations. Since meanings lie in people, not in words, identifying the factors that lead to misinterpretations is the first step in achieving better international communication

Although no comprehensive list exists,the following broad areas are most often responsible for breakdown in cross-cultural communication Language misunderstanding an inability to interpret accurately the message.This barrier is often cited as the number one basis for miscommunication Errors in translation,vocabulary,punctuation pronunciation,nonverbal gestures,plus an inability to communicate in the local language emphasize cross-cultural differences

Although no comprehensive list exists, the following broad areas are most often responsible for breakdown in cross-cultural communication: ❖ Language misunderstanding an inability to interpret accurately the message. This barrier is often cited as the number one basis for miscommunication. Errors in translation, vocabulary, punctuation, pronunciation, nonverbal gestures, plus an inability to communicate in the local language emphasize cross-cultural differences

Weak listening skills a lack of concentration to listen critically This often results in misunderstanding. People using English as a second language usually speak with an accent,and we tend to ignore what we don't catch. Culture shock the inability to understand or understand. or accept people with different values. standards,and lifestyles.Implicit here is as lack of a awareness of what other people consider important

❖ Weak listening skills a lack of concentration to listen critically. This often results in misunderstanding. People using English as a second language usually speak with an accent, and we tend to ignore what we don’t catch. ❖ Culture shock the inability to understand or understand or accept people with different values, standards, and lifestyles. Implicit here is a lack of a awareness of what other people consider important

Ethnocentrism the belief that your culture is superior to any others.This barrier exists when written or oral communication conveys an attitude of superiority.People do not lie to be talked down to or to feel their ideas a re interesting, but wrong Insensitivity a lack of concern for other people's needs and feelings.To many readers,writers appear insensitive when their communication is abrupt and displays an aggressive or self- centered attitude

❖ Ethnocentrism the belief that your culture is superior to any others. This barrier exists when written or oral communication conveys an attitude of superiority. People do not lie to be talked down to or to feel their ideas a re interesting, but wrong. ❖ Insensitivity a lack of concern for other people’s needs and feelings. To many readers, writers appear insensitive when their communication is abrupt and displays an aggressive or self￾centered attitude

÷Lack of openness a feeling that exists when the climate is formal and people don't feel at ease to express their opinions.This type of environment breeds distrust.People may even feel that information is being withheld To avoid this barrier,you must promote a feeling of mutual acceptance by providing a relaxed environment for intercultural exchange Based on Business Communication by Stallard

❖ Lack of openness a feeling that exists when the climate is formal and people don’t feel at ease to express their opinions. This type of environment breeds distrust. People may even feel that information is being withheld. To avoid this barrier, you must promote a feeling of mutual acceptance by providing a relaxed environment for intercultural exchange. Based on Business Communication by Stallard

interpret to explain the meaning of interpret a role演绎一个角色 interpret life阐明人生的意 The assistant interpreted the ambassador's remarks in the welcome ceremony. to conceive the significance of;explain I interpret his answer as a refusal. He interpreted the silence as contempt

interpret ❖ to explain the meaning of interpret a role 演绎一个角色 interpret life 阐明人生的意义 The assistant interpreted the ambassador's remarks in the welcome ceremony. ❖ to conceive the significance of; explain I interpret his answer as a refusal. He interpreted the silence as contempt

reduce to bring down,as in extent,amount,or degree; diminish They've reduced the prices in the shop,so it's a good time to buy. This editor is to reduce the misprints to almost nil to subject to destruction Enemy bombers reduced the city to rubble. The fire reduced the forest to afew trees. to weaken bodily He was reduced almost to the skinny

reduce ❖ to bring down, as in extent, amount, or degree; diminish They've reduced the prices in the shop, so it's a good time to buy. This editor is to reduce the misprints to almost nil. ❖ to subject to destruction Enemy bombers reduced the city to rubble. The fire reduced the forest to a few trees. ❖ to weaken bodily He was reduced almost to the skinny