吉林大学：《商务英语选读》课程电子教案（PPT课件）Unit 7 Text b Written Communication

Text B Written Communication

Text B Written Communication

Warm-up Is your English written skill good enough to communicate internationally? ÷HoW can you make cross-cultural communication effective according to the author? What are the differences between written communication and face-to-face communication? What has close relation with writing ability? What should you keep in mind when dealing with written communication? What may help you in written communication if you do not know the language well?

Warm-up ❖ Is your English written skill good enough to communicate internationally? ❖ How can you make cross-cultural communication effective according to the author? ❖ What are the differences between written communication and face-to-face communication? ❖ What has close relation with writing ability? ❖ What should you keep in mind when dealing with written communication? ❖ What may help you in written communication if you do not know the language well?

outline The key to clear cross-cultural written communication is to use plain language, familiar words and short,clear declarative sentences. Most people equate writing ability with thinking ability. It is essential when preparing written documents to know the composition of your audience. When dealing across cultures,the more visual aids in the form of graphics and charts the lesser the chance of a misunderstanding

outline ❖ The key to clear cross-cultural written communication is to use plain language, familiar words and short, clear declarative sentences. ❖ Most people equate writing ability with thinking ability. ❖ It is essential when preparing written documents to know the composition of your audience. ❖ When dealing across cultures, the more visual aids in the form of graphics and charts, the lesser the chance of a misunderstanding

The key to clear cross-cultural_written communication is to use plain language, familiar words and short,clear declarative sentences.The less cluttered the writing and the less complicated the thought expressed, the easier it is to translate.The goal of business writing is to express your meaning and business points clearly and without confusion or unnecessary amplification. Be authoritative.You are looking to inspire confidence in your personal abilities,your company and your product or service

The key to clear cross-cultural written communication is to use plain language, familiar words and short, clear declarative sentences. The less cluttered the writing and the less complicated the thought expressed, the easier it is to translate. The goal of business writing is to express your meaning and business points clearly and without confusion or unnecessary amplification. Be authoritative. You are looking to inspire confidence in your personal abilities, your company and your product or service

Unlike a face-to-face negotiation,you will not be around to clarify ambiguous points for the reader.When your letter is read,you have no control over the reader's pacing or pronunciation.Punctuation may be ignored and you aren't there to say "Hey,I didn't mean it that way..” Though it may not necessarily be the case,most people equate writing ability with thinking ability.Muddled,unclear and imprecise written communication leaves the

Unlike a face-to-face negotiation, you will not be around to clarify ambiguous points for the reader. When your letter is read, you have no control over the reader’s pacing or pronunciation. Punctuation may be ignored － and you aren’t there to say “Hey, I didn’t mean it that way.” Though it may not necessarily be the case, most people equate writing ability with thinking ability. Muddled, unclear and imprecise written communication leaves the

impression that the writer is also a muddled, imprecise thinker.In business communications you cannot afford to be misunderstood or misinterpreted.The danger of that happening rises exponentially when dealing across cultures As when communicating verbally,it is essential when preparing written documents to know the composition of your audience. Remember,low-context cultures put great value on details,precision,statistics and well thought-S out and clear arguments.The more detail you provide for a low-context audience,the better.A

impression that the writer is also a muddled, imprecise thinker. In business communications you cannot afford to be misunderstood or misinterpreted. The danger of that happening rises exponentially when dealing across cultures. As when communicating verbally, it is essential when preparing written documents to know the composition of your audience. Remember, low-context cultures put great value on details, precision, statistics and well thought￾out and clear arguments. The more detail you provide for a low-context audience, the better. A

high-context culture,on the other hand,will tend to look for something in the business letter that reveals an individual's personality. Details such as the quality of the paper stock. its size and color,the choice of printing fonts. the ink color and the company letterhead design are the written equivalent of"non- verbal"forms of communication.In high- context cultures the medium is the message How a written presentation looks can be just as important as its content in such cultures

high-context culture, on the other hand, will tend to look for something in the business letter that reveals an individual’s personality. Details such as the quality of the paper stock, its size and color, the choice of printing fonts, the ink color and the company letterhead design are the written equivalent of “non￾verbal” forms of communication. In high￾context cultures the medium is the message. How a written presentation looks can be just as important as its content in such cultures

When dealing across cultures,especially with an individual whose primary language may be different from yours,the more visual aids in the form of graphics and charts that you can provide the lesser the chance of a misunderstanding.A smart,elegant and professional layout,even of a simple business letter,is important when it comes to creating a favorable first impression. Based on International Business Culture by Charles Mitchell

When dealing across cultures, especially with an individual whose primary language may be different from yours, the more visual aids in the form of graphics and charts that you can provide the lesser the chance of a misunderstanding. A smart, elegant and professional layout, even of a simple business letter, is important when it comes to creating a favorable first impression. Based on International Business Culture by Charles Mitchell

Probably you have also come across another term intercultural communication.It is an American way of saying cross-cultural.So the two means more or less the same thing.But what is cross-cultural communication?The answer is simple:when you and a foreigner talk with each other,you two are engaged in cross-cultural communication.As you may have already realized,cross-cultural communication is an extremely complicated process,and can be quite painful at times.Nowadays,as the globalization of world economy gathers its pace faster than ever before,with the Internet tearing down national boundaries,cross-cultural communication is part and parcel of our everyday life.It is so important that the study of it has yielded an independent discipline

Probably you have also come across another term intercultural communication. It is an American way of saying cross-cultural. So the two means more or less the same thing. But what is cross-cultural communication? The answer is simple: when you and a foreigner talk with each other, you two are engaged in cross-cultural communication. As you may have already realized, cross-cultural communication is an extremely complicated process, and can be quite painful at times. Nowadays, as the globalization of world economy gathers its pace faster than ever before, with the Internet tearing down national boundaries, cross-cultural communication is part and parcel of our everyday life. It is so important that the study of it has yielded an independent discipline

declarative serving to declare or state declare to state emphatically or authoritatively;affirm to declare war?宣战 to declare the result of election公布选举结果 to proclaim one's support,choice,opinion,o resolution I declared that I did not support him. to make a full statement of Have you anything to declare?

declarative ❖ serving to declare or state declare ❖ to state emphatically or authoritatively; affirm to declare war宣战 to declare the result of election公布选举结果 ❖ to proclaim one's support, choice, opinion, or resolution I declared that I did not support him. ❖ to make a full statement of Have you anything to declare?