吉林大学：《商务英语选读》课程电子教案（PPT课件）Unit 8 Text c Case Study - Oral Communication

Text C Case Study:Oral Communication

Text C Case Study: Oral Communication

Warm-up What problem did Watson have when he was young? When did he begin to gain confidence in public speaking? Why is preparation so important in handling communication anxiety? What technique assisted Watson in overcoming his fear of speaking? Assuming that you are faced with giving a presentation to your class and are experiencing communication anxiety,how can you reduce this anxiety?

Warm-up ❖ What problem did Watson have when he was young? ❖ When did he begin to gain confidence in public speaking? ❖ Why is preparation so important in handling communication anxiety? ❖ What technique assisted Watson in overcoming his fear of speaking? ❖ Assuming that you are faced with giving a presentation to your class and are experiencing communication anxiety, how can you reduce this anxiety?

Tom Watson stands confidently before the group of manufacturing employees, conducting management training.Working easily with flip chart,easel,and markers,his relaxed manner belies the fact he once experienced severe communication anxiety before groups.His listeners see and hear a relaxed,clear communicator.However,he has struggled with communication anxiety as most speakers do,perhaps even more than most.Can the average speaker overcome communication anxiety?Are there some practical tips for managing anxiety?

Tom Watson stands confidently before the group of manufacturing employees, conducting management training. Working easily with flip chart, easel, and markers, his relaxed manner belies the fact he once experienced severe communication anxiety before groups. His listeners see and hear a relaxed, clear communicator. However, he has struggled with communication anxiety as most speakers do, perhaps even more than most. Can the average speaker overcome communication anxiety？Are there some practical tips for managing anxiety?

Watson believes communication anxiety can be managed be managed and even overcome.A profession trainer and experienced speaker,he typically appears confident and relaxed when speaking before groups.As founder and president of Watson Communications International Inc.,Watson directs a management consulting and training company headquarters in Texas with offices in California and Guam.He has consulted for government and business entities internationally,including the

Watson believes communication anxiety can be managed be managed and even overcome. A profession trainer and experienced speaker, he typically appears confident and relaxed when speaking before groups. As founder and president of Watson Communications International Inc., Watson directs a management consulting and training company headquarters in Texas with offices in California and Guam. He has consulted for government and business entities internationally, including the

Government of Guam,the bank of Hawaii,and the Government of Saipan;his clients include businesses such as AT&T,Texas Instruments, North American Coal Corporation,and TRW His successful company grew as a result of hard work,but he first had to overcome the obstacle of communication anxiety before his company would grow. As a youth,Watson so feared speaking that he avoided any situation which he would be required to speak,especially before the groups This fear,he says,was based in a childhood

Government of Guam, the bank of Hawaii, and the Government of Saipan; his clients include businesses such as AT&T, Texas Instruments, North American Coal Corporation, and TRW. His successful company grew as a result of hard work, but he first had to overcome the obstacle of communication anxiety before his company would grow. As a youth, Watson so feared speaking that he avoided any situation which he would be required to speak, especially before the groups. This fear, he says, was based in a childhood

stuttering disorder that lasted through his high school years.Watson's story changed, however,when he enrolled as a college freshman in a beginning speech class and delivered his first presentation.The topic was amateur radio.Watson stuttered some before the class,but he slowly gained confidence, spoke more clearly,and finished the presentation.As the speech progressed,he became more"caught up"in his topic and spoke conversationally.The subject of amateur radio was one with which he was

stuttering disorder that lasted through his high school years. Watson’s story changed, however, when he enrolled as a college freshman in a beginning speech class and delivered his first presentation. The topic was amateur radio. Watson stuttered some before the class, but he slowly gained confidence, spoke more clearly, and finished the presentation. As the speech progressed, he became more “caught up” in his topic and spoke conversationally. The subject of amateur radio was one with which he was

very familiar,and he had prepared and practiced his presentation thoroughly.The hard work paid off.He received an“A”fom a professor who didn't give many.This first speaking success motivated Watson to try future presentations. To become a confident speaker,Watson believes,a person must"have something to say,and say it well".Having a sincere,well- informed,and well-prepared message builds a speaker's confidence and greatly increases his or her ability to convince or move the audience to an action

very familiar, and he had prepared and practiced his presentation thoroughly. The hard work paid off. He received an “A” from a professor who didn’t give many. This first speaking success motivated Watson to try future presentations. To become a confident speaker, Watson believes, a person must “have something to say, and say it well”. Having a sincere, well￾informed, and well-prepared message builds a speaker’s confidence and greatly increases his or her ability to convince or move the audience to an action

Watson believes that good public speaking does not come naturally for people but is a skill that must be cultivated.He admits some people have a"propensity"for public speaking-their personalities seem to "fit"the activity well. However,when comparing the so-called "born speaker"with the trained speaker,he has found the person with training will be more successful every time. Note:Tom Watson is president of Watson Communications International,Inc. Based on Business Communications by Carol M.Lethman, WilliamC.Himstreet,Wayne Murlin Baty

Watson believes that good public speaking does not come naturally for people but is a skill that must be cultivated. He admits some people have a “propensity” for public speaking — their personalities seem to “fit” the activity well. However, when comparing the so-called “born speaker” with the trained speaker, he has found the person with training will be more successful every time. Note: Tom Watson is president of Watson Communications International, Inc. Based on Business Communications by Carol M. Lethman, WilliamC. Himstreet, Wayne Murlin Baty

conduct V. to comport (oneself)in a specified way Your children conduct themselves well. to direct or control My aunt conducts her business very successfully. to direct the course of;manage or control The headmaster conducted us round the school to serve as a medium for conveying;transmit Copper conducts electricity better than other materials

conduct v. ❖ to comport (oneself) in a specified way Your children conduct themselves well. ❖ to direct or control My aunt conducts her business very successfully. ❖ to direct the course of; manage or control The headmaster conducted us round the school. ❖ to serve as a medium for conveying; transmit Copper conducts electricity better than other materials

n. *the way a person acts,especially from the standpoint of morality and ethics His conduct disagrees with his words. His conduct of the business was very successful. the way a business,activity etc is organized There was great dissatisfaction with the conduct of the negotiations

n. ❖ the way a person acts, especially from the standpoint of morality and ethics His conduct disagrees with his words. His conduct of the business was very successful. ❖ the way a business, activity etc is organized There was great dissatisfaction with the conduct of the negotiations