吉林大学:《商务英语选读》课程电子教案(PPT课件)Unit 3 Text c The Importance of Listening

Text C The Importance of Listening
Text C The Importance of Listening

Warm-up Have you ever thought that listening is an important skill in communication? What can you conclude your own listening skill?Do you think you should improve it? How much time do you spend listening in your work? Why do managers spend so much time listening? What does the author want to prove through surveys? ·Vhy is listening also important to organizations? Why are most of people in leading
Warm-up • Have you ever thought that listening is an important skill in communication? • What can you conclude your own listening skill? Do you think you should improve it? • How much time do you spend listening in your work? • Why do managers spend so much time listening? • What does the author want to prove through surveys? • Why is listening also important to organizations? • Why are most of people in leading positions good communicators?

outline Listening is a vitally important skill. Listening is the No.1 skill that businesspeople want to have. Listening is vital to organizations. Listening skills can play a major role in career success. Listening can help you do a better job in the your position. Listening skills are also important to individuals in the organization
outline • Listening is a vitally important skill. • Listening is the No. 1 skill that businesspeople want to have. • Listening is vital to organizations. • Listening skills can play a major role in career success. • Listening can help you do a better job in the your position. • Listening skills are also important to individuals in the organization

Business experts agree that listening is a vitally important skill.Top executive spend even more time listening than other employees.A study of chief executive officers'communication showed that they spend at least 65 percent of the working day listening to someone.Another piece of research revealed that managers almost constantly ask questions of their subordinates;in a half-hour conversation, some ask literally hundreds
Business experts agree that listening is a vitally important skill. Top executive spend even more time listening than other employees. A study of chief executive officers’ communication showed that they spend at least 65 percent of the working day listening to someone. Another piece of research revealed that managers almost constantly ask questions of their subordinates; in a half-hour conversation, some ask literally hundreds

Listening on the job is not only frequent, it is important as well.When 282 members of the Academy of Certified Administrative Managers were asked to list the skills most crucial for managerial ability,"active listening"was rated number one and was placed in the "supercritical"category.In another survey,170 businesspeople were asked to describe the communication skills they considered most important and that they wished they had been taught in college;in each category,listening was the number-one response
Listening on the job is not only frequent, it is important as well. When 282 members of the Academy of Certified Administrative Managers were asked to list the skills most crucial for managerial ability, “active listening” was rated number one and was placed in the “supercritical” category. In another survey, 170 businesspeople were asked to describe the communication skills they considered most important and that they wished they had been taught in college; in each category, listening was the number-one response

Listening is vital to organizations.It can improve quality,boost productivity,and save money.Poor listening can have the opposite effect.As one consultant says: "With more than 100 million workers in this country,a simple 10 listening mistakes by each of them,as a result of poor listening,would add up to a cost of a billion dollars.And most people make numerous listening mistakes every week. Because of listening mistakes,letters have to be retyped,appointments rescheduled, shipments rerouted.Productivity is affected and profits suffer
Listening is vital to organizations. It can improve quality, boost productivity, and save money. Poor listening can have the opposite effect. As one consultant says: “With more than 100 million workers in this country, a simple $ 10 listening mistakes by each of them, as a result of poor listening, would add up to a cost of a billion dollars. And most people make numerous listening mistakes every week. Because of listening mistakes, letters have to be retyped, appointments rescheduled, shipments rerouted. Productivity is affected and profits suffer

Listening skills can play a major role in career success.A recent study of employees in the insurance industry revealed that better listeners occupied higher levels in their company and were more upwardly mobile.The ability to listen well was highly related to the ability to argue persuasively,which helps explain the success of good listeners
Listening skills can play a major role in career success. A recent study of employees in the insurance industry revealed that better listeners occupied higher levels in their company and were more upwardly mobile. The ability to listen well was highly related to the ability to argue persuasively, which helps explain the success of good listeners

Listening can not only help advance in your career,it can also help you do a better job in the position you achieve.Supervisors who were rated as“open”communicators displayed a surprising number of behaviors that indicate good listening.They were likely to ask for suggestions,listen to complaints, and invite personal opinions of both supervisors and subordinates.It is easy to see how these behaviors can lead to better ratings and performance
Listening can not only help advance in your career, it can also help you do a better job in the position you achieve. Supervisors who were rated as “open” communicators displayed a surprising number of behaviors that indicate good listening. They were likely to ask for suggestions, listen to complaints, and invite personal opinions of both supervisors and subordinates. It is easy to see how these behaviors can lead to better ratings and performance

Listening skills are also important to individuals in the organization.They can help you learn important information such as how a contract should be drawn up,how much money or how many people are available for a particular project,how management expects to make up for a bad sales year,whether a productive employee seems dissatisfied at being passed over for a promotion.The information you gather from listening can help you present your own ideas and needs more successfully
Listening skills are also important to individuals in the organization. They can help you learn important information such as how a contract should be drawn up, how much money or how many people are available for a particular project, how management expects to make up for a bad sales year, whether a productive employee seems dissatisfied at being passed over for a promotion. The information you gather from listening can help you present your own ideas and needs more successfully

For example,if you know management is trying to cut cost until after the first year, you might decide to delay proposing an expensive program or be prepared to show how the bulk of the costs won't affect the budget until then.Listening to prospective customers can help you select the best product or system you have for their individual needs. Based on Communication at Work by Ronald B. Alder
For example, if you know management is trying to cut cost until after the first year, you might decide to delay proposing an expensive program or be prepared to show how the bulk of the costs won’t affect the budget until then. Listening to prospective customers can help you select the best product or system you have for their individual needs. Based on Communication at Work by Ronald B. Alder
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