吉林大学:《商务英语选读》课程电子教案(PPT课件)Unit 1 Text a Etiquette and Protocol in Business(主讲人:景超)

Unit 1 Text A Etiquette and Protocol in Business
Unit 1 Text A Etiquette and Protocol in Business

Warm-up According to the author,what is the important skill in the era of globalization? What can you benefit form the important skill? ·Why does the author use the word“risk"twice in Para One? What are the proper etiquette behaviors listed in the article in today's business world. ·How does a businessman do“when in Rome do as the Romans do"?
Warm-up • According to the author, what is the important skill in the era of globalization? • What can you benefit form the important skill? • Why does the author use the word “risk” twice in Para One? • What are the proper etiquette behaviors listed in the article in today”s business world. • How does a businessman do “when in Rome do as the Romans do”?

Outline understanding the basics of etiquette and protocol ways of showing etiquette when in Rome,do as the Romans do maintaining your own values while respecting those of others
Outline • understanding the basics of etiquette and protocol • ways of showing etiquette • when in Rome, do as the Romans do • maintaining your own values while respecting those of others

In an era of globalization,understanding the basics of etiquette and protocol-that is,the type of behavior that others expect of you in both informal and formal settings-is an important skill.It can instill an individual with confidence to handle almost any situation in any culture and allow a businessperson to concentrate on the deal at hand rather than worrying about such peripheral distractions as which fork to use or which hand to use for passing food
In an era of globalization, understanding the basics of etiquette and protocol—that is, the type of behavior that others expect of you in both informal and formal settings—is an important skill. It can instill an individual with confidence to handle almost any situation in any culture and allow a businessperson to concentrate on the deal at hand rather than worrying about such peripheral distractions as which fork to use or which hand to use for passing food

Without an understanding of the basics of etiquette and protocol,you risk coming off as a boorish Neanderthal.You may even put your company's image at risk or risk potential failure in the formation of key business relationships that are vital to global success.Finally,a well-honed sense and appreciation of local customs, etiquette and protocol can make you stand out as a world-savvy individual in a competitive global market
Without an understanding of the basics of etiquette and protocol, you risk coming off as a boorish Neanderthal. You may even put your company’s image at risk or risk potential failure in the formation of key business relationships that are vital to global success. Finally, a well-honed sense and appreciation of local customs, etiquette and protocol can make you stand out as a world-savvy individual in a competitive global market

Proper etiquette in today's business world goes well beyond basic table manners (they are,after all,a given in most cultures)and common courtesies (allowing an esteemed colleague or superior to precede you through a doorway, for example).Think of all the elements that go into making a first impression
Proper etiquette in today’s business world goes well beyond basic table manners (they are, after all, a given in most cultures) and common courtesies (allowing an esteemed colleague or superior to precede you through a doorway, for example). Think of all the elements that go into making a first impression

The list is lengthy.There is your manner of dress,your professional appearance,the color of your dress or tie,your body language, handshake,posture,amount of eye contact on introduction,where you put your hands,how you accept a business card and how you present yours as well as the actual content of the card-and you haven't even sat down to begin talks
The list is lengthy. There is your manner of dress, your professional appearance, the color of your dress or tie, your body language, handshake, posture, amount of eye contact on introduction, where you put your hands, how you accept a business card and how you present yours as well as the actual content of the card—and you haven’t even sat down to begin talks

Many experienced international business travelers will advise you that "when in Rome do as the Romans do". While this may work if you are trying to figure out which fork to use or whether to bow or shake hands,it is,in most cases, far easier said than done.And besides, except in superficial areas,doing what the Romans do may be against your ethics, morals,company policy or home government laws
Many experienced international business travelers will advise you that “when in Rome do as the Romans do”. While this may work if you are trying to figure out which fork to use or whether to bow or shake hands, it is, in most cases, far easier said than done. And besides, except in superficial areas, doing what the Romans do may be against your ethics, morals, company policy or home government laws

Regardless of the culture,proper etiquette means maintaining your own values while respecting those of others.It does not mean slavishly following the rituals and practices of others to please your host.If you make an effort at the language,at understanding the basics of common courtesy,and avoid any flagrantly offensive or obnoxious acts,don't be overly concerned about the subtleties-at least the first time around
Regardless of the culture, proper etiquette means maintaining your own values while respecting those of others. It does not mean slavishly following the rituals and practices of others to please your host. If you make an effort at the language, at understanding the basics of common courtesy, and avoid any flagrantly offensive or obnoxious acts, don’t be overly concerned about the subtleties—at least the first time around

To be honest,not that much is really expected of the first time visitor to another culture,though a deeper understanding will be expected each time you visit.The value in understanding etiquette and protocol is in the confidence it gives you and the impression it makes on colleagues. Based on International Business Culture by Charles Mitche业
To be honest, not that much is really expected of the first time visitor to another culture, though a deeper understanding will be expected each time you visit. The value in understanding etiquette and protocol is in the confidence it gives you and the impression it makes on colleagues. Based on International Business Culture by Charles Mitchell
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