《电子商务英语》（英文版）Chapter 9 Mobile Commerce and Pervasive Computing

Chapter 9 Mobile commerce and Pervasive Computing

Chapter 9 Mobile Commerce and Pervasive Computing

Learning objectives 1. Define mobile commerce and understand its relationship to e-commerce 2. Understand the mobile computing environment that supports m-commerce 3. Describe the four major types of wireless telecommunications networks 4. Discuss the value-added attributes and fundament al drivers of m-commerce 5. Discuss m-commerce applications in finance, advertising, and provision of content Electronic Commerc Prentice Hall 2006

Electronic Commerce Prentice Hall © 2006 2 Learning Objectives 1. Define mobile commerce and understand its relationship to e-commerce. 2. Understand the mobile computing environment that supports m-commerce. 3. Describe the four major types of wireless telecommunications networks. 4. Discuss the value-added attributes and fundamental drivers of m-commerce. 5. Discuss m-commerce applications in finance, advertising, and provision of content

Learning objectives 6. Describe the application of m-commerce within organizations 7. Understand B2B and supply chain management applications of m-commerce 8. Describe consumer and personal applications of m commerce 9. Understand the technologies and potential application of location-based m-commerce 10. Describe the major inhibitors and barriers of m-commerce 11. Discuss the key characteristics and current uses of pervasive computing Electronic Commerce Prentice Hall 2006

Electronic Commerce Prentice Hall © 2006 3 Learning Objectives 6. Describe the application of m-commerce within organizations. 7. Understand B2B and supply chain management applications of m-commerce. 8. Describe consumer and personal applications of m￾commerce. 9. Understand the technologies and potential application of location-based m-commerce. 10. Describe the major inhibitors and barriers of m-commerce. 11. Discuss the key characteristics and current uses of pervasive computing

Mobile Computing Overview of mobile commerce mobile commerce(m-commerce, m-business) Any business activity conducted over a wireless telecommunications network Electronic Commerc Prentice Hall 2006

Electronic Commerce Prentice Hall © 2006 4 Mobile Computing • Overview of Mobile Commerce mobile commerce (m-commerce, m-business) Any business activity conducted over a wireless telecommunications network

Exhibit 9. 1 the mobile commerce Landscape Technological Commercial M-Commerce Foundations Capabilities Applications Mobile devices Value-added Infrastructure attributes Financial Ubiquity Shopping Convenience Software Personalization Advertising Localization Content provision Services Intrabusiness B2B and SCM Wireless Networks Drivers Personal Powerful devices Consumer Local Handset culture Personal services Metropolitan Service economy Wide area Others Location based Management and financial considerations: planning, cost-benefit analysis, risk assessment, project management, implementation, etc Electronic Commerce Prentice Hall 2006 5

Electronic Commerce Prentice Hall © 2006 5 Exhibit 9.1 The Mobile Commerce Landscape

Mobile Computing Mobile computing devices personal digital assistant(PDA) A handheld computer principally used for personal nformation management smartphone Internet-enabled cell phones that can support mobile applications blackberry a handheld device principally used for e-mail Electronic Commerc Prentice Hall 2006

Electronic Commerce Prentice Hall © 2006 6 Mobile Computing • Mobile Computing Devices personal digital assistant (PDA) A handheld computer principally used for personal information management smartphone Internet-enabled cell phones that can support mobile applications blackberry A handheld device principally used for e-mail

Mobile Computing Mobile computing devices wireless mobile computing(mobile computing) Computing that connects a mobile device to a network or another computing device, anytime, anywhere synchronIzation The exchange of updated information with other computing devices Electronic Commerc Prentice Hall 2006

Electronic Commerce Prentice Hall © 2006 7 Mobile Computing • Mobile Computing Devices wireless mobile computing (mobile computing) Computing that connects a mobile device to a network or another computing device, anytime, anywhere synchronization The exchange of updated information with other computing devices

Exhibit 9.2 The wireless mobile Environment Cellular phone Laptop computer Mobile Wireless laptop or PDA PDA Blackberry, smartphone Ogo, etc Desktop computer Free-to-air television Fixed Landline phone Amateur radio Cable television Commercial radio Wired Wi Ireless Electronic Commerc Prentice Hall 2006

Electronic Commerce Prentice Hall © 2006 8 Exhibit 9.2 The Wireless Mobile Environment

Mobile Computing Mobile Computing Software microbrowser Wireless Web browser designed to operate with small screens and limited bandwidth and memory requirements ireless Application Protocol ( WAP) a suite of network protocols designed to enable different kinds of wireless devices to access WAPreadable files on an Internet-connected Web server Electronic Commerc Prentice Hall 2006

Electronic Commerce Prentice Hall © 2006 9 Mobile Computing • Mobile Computing Software microbrowser Wireless Web browser designed to operate with small screens and limited bandwidth and memory requirements Wireless Application Protocol (WAP) A suite of network protocols designed to enable different kinds of wireless devices to access WAPreadable files on an Internet-connected Web server

Mobile Computing Wireless Markup Language(WML) A scripting language used to create content in the WAP environment: based on XML. minus unnecessary content to increase speed Compact Hy pertext Markup Language(CHTML) A scripting language used to create content in i-mode Electronic Commerc Prentice Hall 2006

Electronic Commerce Prentice Hall © 2006 10 Mobile Computing Wireless Markup Language (WML) A scripting language used to create content in the WAP environment; based on XML, minus unnecessary content to increase speed Compact Hypertext Markup Language (cHTML) A scripting language used to create content in i-mode