《电子商务英语》（英文版）Chapter 13 Order Fulfillment, eCRM, and Other Support Services

Chapter 13 Order fulfillment eCRM and other Support services

Chapter 13 Order Fulfillment, eCRM, and Other Support Services

Learning objectives Describe the role of support services in EC 2 Define ec order fulfillment and describe the ec order fulfillment process 3. Describe the major problems of Ec order fulfillment 4. Describe various solutions to ec order fulfillment problems Electronic Commerc Prentice Hall 2006

Electronic Commerce Prentice Hall © 2006 2 Learning Objectives 1. Describe the role of support services in EC. 2. Define EC order fulfillment and describe the EC order fulfillment process. 3. Describe the major problems of EC order fulfillment. 4. Describe various solutions to EC order fulfillment problems

Learning objectives 5. Describe CRM, its methods, and its relationship With Ec 6. Describe eCRM implementation and tools 7. Describe other EC support services 8. Discuss the drivers of outsourcing support services and the use of asps Electronic Commerc Prentice Hall 2006

Electronic Commerce Prentice Hall © 2006 3 Learning Objectives 5. Describe CRM, its methods, and its relationship with EC. 6. Describe eCRM implementation and tools. 7. Describe other EC support services. 8. Discuss the drivers of outsourcing support services and the use of ASPs

Order Fulfillment and logistics An Overview Overview of order fulfillment order fulfillment All of the activities needed to provide customers with ordered goods and services, including related customer services back-office operations The activities that support fulfillment of sales, such as accounting and logistics front-office operations The business processes, such as sales and advertising, that are visible to customers Electronic Commerc Prentice Hall 2006

Electronic Commerce Prentice Hall © 2006 4 Order Fulfillment and Logistics: An Overview • Overview of Order Fulfillment order fulfillment All of the activities needed to provide customers with ordered goods and services, including related customer services back-office operations The activities that support fulfillment of sales, such as accounting and logistics front-office operations The business processes, such as sales and advertising, that are visible to customers

Exhibit 13.1 E-Commerce Services E-Infrastructure E-Process E-Markets Consulting Payment and Logistics and Marketing Affiliate Financial Sale Services Programs, Data Services Advertising Mining System Development E-Communities Business Partners Integration EC Applications Government Portals, Buy-side, Sell-side Auctions, Exchanges Customers Web Hosting Networks E-Services EDI Extranets E-Content Other D Services Content CRM Management and Analysis Electronic Commerc Prentice Hall 2006 5

Electronic Commerce Prentice Hall © 2006 5 Exhibit 13.1 E-Commerce Services

Order Fulfillment and logistics An Overview Overview of Logistics logistics The operations involved in the efficient and effective flow and storage of goods, services, and related information from point of origin to point of consumption Electronic Commerc Prentice Hall 2006

Electronic Commerce Prentice Hall © 2006 6 Order Fulfillment and Logistics: An Overview • Overview of Logistics logistics The operations involved in the efficient and effective flow and storage of goods, services, and related information from point of origin to point of consumption

Order Fulfillment and logistics An Overview The ec order fulfillment process Step 1: Making sure the customer will pay Step 2: Checking for in-stock availability Step 3: Arranging shipments Step 4: Insurance Step 5: Replenishment Step 6: In-house production Step 7: Use suppliers Step 8: Contacts with customers Step 9: Returns Electronic Commerc Prentice Hall 2006

Electronic Commerce Prentice Hall © 2006 7 Order Fulfillment and Logistics: An Overview • The EC Order Fulfillment Process – Step 1: Making sure the customer will pay – Step 2:Checking for in-stock availability – Step 3:Arranging shipments – Step 4: Insurance – Step 5: Replenishment – Step 6: In-house production – Step 7: Use suppliers – Step 8: Contacts with customers – Step 9: Returns

Order Fulfillment and logistics An Overview The ec order fulfillment process reverse logistics The movement of returns from customers to vendors e-logistics The logistics of EC systems, typically involving small parcels sent to many customers' homes(in B2C) Electronic Commerc Prentice Hall 2006

Electronic Commerce Prentice Hall © 2006 8 Order Fulfillment and Logistics: An Overview • The EC Order Fulfillment Process reverse logistics The movement of returns from customers to vendors e-logistics The logistics of EC systems, typically involving small parcels sent to many customers’ homes (in B2C)

Order Fulfillment and logistics An Overview Traditional Versus EC Logistics Traditional logistics deal with movement of large amounts of materials to a few destinations E-logistics shipments typically are small parcels sent to many customers’ homes Electronic Commerc Prentice Hall 2006

Electronic Commerce Prentice Hall © 2006 9 Order Fulfillment and Logistics: An Overview • Traditional Versus EC Logistics – Traditional logistics deal with movement of large amounts of materials to a few destinations – E-logistics shipments typically are small parcels sent to many customers’ homes

Problems in order fulfillment Typical Supply Chain Problems The inability to deliver products on time High inventory costs Quality problems due to misunderstandings Shipments of wrong products, materials, and parts Cost to expedite operations or shipments is high Electronic Commerc Prentice Hall 2006

Electronic Commerce Prentice Hall © 2006 10 Problems in Order Fulfillment • Typical Supply Chain Problems – The inability to deliver products on time – High inventory costs – Quality problems due to misunderstandings – Shipments of wrong products, materials, and parts – Cost to expedite operations or shipments is high