《电子商务英语》（英文版）Chapter 3 Retailing in Electronic Commerce：Products and Services

Chapter 3 Retailing in Electronic commerce Products and services

Chapter 3 Retailing in Electronic Commerce: Products and Services

Learning objectives Describe electronic retailing(e-tailing) and its characteristics 2. Define and describe the primary e-tailing business models 3. Describe how online travel and tourism services operate and their impact on the industry Electronic Commerc Prentice Hall 2006

Electronic Commerce Prentice Hall © 2006 2 Learning Objectives 1. Describe electronic retailing (e-tailing) and its characteristics. 2. Define and describe the primary e-tailing business models. 3. Describe how online travel and tourism services operate and their impact on the industry

Learning objectives 4. Discuss the online employment market, including its participants, benefits, and limitations 5. Describe online real estate services 6. Discuss online stock-trading services 7. Discuss cyberbanking and online personal finance 8. Describe on-demand delivery by e-grocers Electronic Commerc Prentice Hall 2006

Electronic Commerce Prentice Hall © 2006 3 Learning Objectives 4. Discuss the online employment market, including its participants, benefits, and limitations. 5. Describe online real estate services. 6. Discuss online stock-trading services. 7. Discuss cyberbanking and online personal finance. 8. Describe on-demand delivery by e-grocers

Learning objectives 9. Describe the delivery of digital products and online entertainment 10. Discuss various e-tail consumer aids, including comparison-shopping aids 11. Identify the critical success factors and failure avoidance tactics for direct online marketing and e-tailing 12 Describe reintermediation channel conflict. and personalIzation in e-talling Electronic Commerc Prentice Hall 2006

Electronic Commerce Prentice Hall © 2006 4 Learning Objectives 9. Describe the delivery of digital products and online entertainment. 10. Discuss various e-tail consumer aids, including comparison-shopping aids. 11. Identify the critical success factors and failure avoidance tactics for direct online marketing and e-tailing. 12. Describe reintermediation, channel conflict, and personalization in e-tailing

Internet Marketing and Electronic Retailing Overview of Electronic Retailing electronic retailing (e-tailing) Retailing conducted online over the Internet e-tailers Retailers who sell over the Internet Electronic Commerc Prentice Hall 2006 5

Electronic Commerce Prentice Hall © 2006 5 Internet Marketing and Electronic Retailing • Overview of Electronic Retailing electronic retailing (e-tailing) Retailing conducted online, over the Internet e-tailers Retailers who sell over the Internet

Internet Marketing and Electronic Retailing Size and growth of the b2C market Reported amounts of online sales deviate substantially based on how the numbers are derived Annual online 2004 sales were estimated to be over $70 billion The average online shopper spent over $350 per quarter Forrester Research estimates that e-tailing will reach $316 billion by 2010 Electronic Commerc Prentice Hall 2006

Electronic Commerce Prentice Hall © 2006 6 Internet Marketing and Electronic Retailing • Size and Growth of the B2C Market – Reported amounts of online sales deviate substantially based on how the numbers are derived • Annual online 2004 sales were estimated to be over $70 billion • The average online shopper spent over $350 per quarter • Forrester Research estimates that e-tailing will reach $316 billion by 2010

Internet Marketing and Electronic Retailing What sells Well on the Internet? Computer hardware ·Toys and software Health and beauty · Consumer electronics Apparel and clothing Office supplies ° Jewelry Sporting goods Cars · Books and music · Services Others Electronic Commerc Prentice Hall 2006

Electronic Commerce Prentice Hall © 2006 7 Internet Marketing and Electronic Retailing • Computer hardware and software • Consumer electronics • Office supplies • Sporting goods • Books and music • Toys • Health and beauty • Apparel and clothing • Jewelry • Cars • Services • Others What Sells Well on the Internet?

Internet Marketing and Electronic Retailing Characteristics of Successful E-Tailing High brand recognition a guarantee provided by highly reliable or well-known vendors Digitized format Relatively inexpensive items Frequently purchased items Commodities with standard specifications Well- known packaged items that cannot be opened even in a traditional store Electronic Commerc Prentice Hall 2006

Electronic Commerce Prentice Hall © 2006 8 Internet Marketing and Electronic Retailing • Characteristics of Successful E-Tailing – High brand recognition – A guarantee provided by highly reliable or well-known vendors – Digitized format – Relatively inexpensive items – Frequently purchased items – Commodities with standard specifications – Well-known packaged items that cannot be opened even in a traditional store

E-Retailing Business Models Classification by Distribution Channel 1. Mail-order retailers that go online 2. Direct marketing from manufacturers 3. Pure-play e-tailers 4. Click-and-mortar retailers 5. Internet (online) malls Electronic Commerc Prentice Hall 2006

Electronic Commerce Prentice Hall © 2006 9 E-Retailing Business Models • Classification by Distribution Channel 1. Mail-order retailers that go online 2. Direct marketing from manufacturers 3. Pure-play e-tailers 4. Click-and-mortar retailers 5. Internet (online) malls

E-Retailing Business Models direct marketing Broadly, marketing that takes place without intermediaries between manufacturers and buyers in the context of this book, marketing done online between any seller and buyer Electronic Commerc Prentice Hall 2006

Electronic Commerce Prentice Hall © 2006 10 E-Retailing Business Models direct marketing Broadly, marketing that takes place without intermediaries between manufacturers and buyers; in the context of this book, marketing done online between any seller and buyer