《电子商务英语》（英文版）Chapter 17 Legal, Ethical, and Social Impacts of EC

Chapter 17 Legal, Ethical, and Social Impacts of EC

Chapter 17 Legal, Ethical, and Social Impacts of EC

Learning objectives 1. Describe the differences between legal and ethical issues in ec 2. Understand the difficulties of protecting privacy in ec 3. Discuss issues of intellectual property rights in EC 4. Describe unsolicited ad problems and remedies 5. Understand the conflict between free speech and censorship on the Internet Electronic Commerc Prentice Hall 2006

Electronic Commerce Prentice Hall © 2006 2 Learning Objectives 1. Describe the differences between legal and ethical issues in EC. 2. Understand the difficulties of protecting privacy in EC. 3. Discuss issues of intellectual property rights in EC. 4. Describe unsolicited ad problems and remedies. 5. Understand the conflict between free speech and censorship on the Internet

Learning objectives 6. Describe major legal issues in EC 7. Describe the types of fraud on the Internet and how to protect against them 8. Describe representative societal issues in ec 9. Describe the role and impact of virtual communities on ec 10. Describe the future of ec Electronic Commerc Prentice Hall 2006

Electronic Commerce Prentice Hall © 2006 3 Learning Objectives 6. Describe major legal issues in EC. 7. Describe the types of fraud on the Internet and how to protect against them. 8. Describe representative societal issues in EC. 9. Describe the role and impact of virtual communities on EC. 10. Describe the future of EC

Legal issues versus ethical lssues ethics The branch of philosophy that deals with what is considered to be right and wrong Electronic Commerc Prentice Hall 2006

Electronic Commerce Prentice Hall © 2006 4 Legal Issues Versus Ethical Issues ethics The branch of philosophy that deals with what is considered to be right and wrong

Legal issues versus ethical lssues The Major Ethical and Legal Issues Discussed in this Chapter Privacy Intellectual property rights and online piracy Unsolicited electronic ads and spamming Free speech versus censorship Consumer and merchant protection against fraud Electronic Commerc Prentice Hall 2006 5

Electronic Commerce Prentice Hall © 2006 5 Legal Issues Versus Ethical Issues • The Major Ethical and Legal Issues Discussed in this Chapter – Privacy – Intellectual property rights and online piracy – Unsolicited electronic ads and spamming – Free speech versus censorship – Consumer and merchant protection against fraud

Legal issues versus ethical lssues · EC Ethical| ssues Non-Work-Related Use of the Internet Employees are tempted to use e-mail and the Web for non-work-related purposes In some companies this use is tremendously out of proportion with its work-related use The utility of monitoring employee usage can be considered " one of the most controversial Ec issues Electronic Commerc Prentice Hall 2006 6

Electronic Commerce Prentice Hall © 2006 6 Legal Issues Versus Ethical Issues • EC Ethical Issues – Non-Work-Related Use of the Internet • Employees are tempted to use e-mail and the Web for non-work-related purposes • In some companies, this use is tremendously out of proportion with its work-related use • The utility of monitoring employee usage can be considered “one of the most controversial EC issues

Legal issues versus ethical lssues Codes of ethics: Useful guidelines for a corporate Web policy Issue written policy guidelines about employee use of the Internet Make it clear to employees that they cannot use copyrighted trademarked material without permission Post disclaimers concerning content, such as sample code, that the company does not support Post disclaimers of responsibility concerning content of online forums and chat sessions Electronic Commerc Prentice Hall 2006

Electronic Commerce Prentice Hall © 2006 7 Legal Issues Versus Ethical Issues – Codes of Ethics: Useful guidelines for a corporate Web policy: • Issue written policy guidelines about employee use of the Internet • Make it clear to employees that they cannot use copyrighted trademarked material without permission • Post disclaimers concerning content, such as sample code, that the company does not support • Post disclaimers of responsibility concerning content of online forums and chat sessions

Legal issues versus ethical lssues Codes of Ethics: Useful guidelines for a corporate Web polIcy. Make sure that Web content and activity comply with the laws in other countries Make sure that Web content and activity comply with the laws in other countries Make sure that the companys Web content policy is consistent with other company policies Appoint someone to monitor Internet legal and liability issues Have attorneys review Web content to make sure that there is nothing unethical, or illegal, on the company's Web site Electronic Commerce Prentice Hall 2006

Electronic Commerce Prentice Hall © 2006 8 Legal Issues Versus Ethical Issues • Codes of Ethics: Useful guidelines for a corporate Web policy: – Make sure that Web content and activity comply with the laws in other countries – Make sure that Web content and activity comply with the laws in other countries – Make sure that the company’s Web content policy is consistent with other company policies – Appoint someone to monitor Internet legal and liability issues. – Have attorneys review Web content to make sure that there is nothing unethical, or illegal, on the company’s Web site

Privacy privacy The right to be left alone and the right to be free of unreasonable personal intrusions Collecting Information about Individuals Web Site Registration Cookies Spyware and Similar Methods RFID'S Threat to Privacy Privacy of Employees Privacy of Patients Electronic Commerc Prentice Hall 2006

Electronic Commerce Prentice Hall © 2006 9 Privacy privacy The right to be left alone and the right to be free of unreasonable personal intrusions • Collecting Information about Individuals – Web Site Registration – Cookies – Spyware and Similar Methods – RFID’s Threat to Privacy – Privacy of Employees – Privacy of Patients

Protection of Privacy Notice/awareness Choice/consent opt-out clause Agreement that requires computer users to take specific steps to prevent the collection of personal information opt-in clause Agreement that requires computer users to take specific steps to allow the collection of personal information Electronic Commerc Prentice Hall 2006

Electronic Commerce Prentice Hall © 2006 10 • Protection of Privacy – Notice/awareness – Choice/consent opt-out clause Agreement that requires computer users to take specific steps to prevent the collection of personal information opt-in clause Agreement that requires computer users to take specific steps to allow the collection of personal information