《电子商务英语》（英文版）Chapter 1 Overview of Electronic Commerce

Chapter 1 Overview of electronic commerce

Chapter 1 Overview of Electronic Commerce

Learning objectives 1. Define electronic commerce(EC)and describe its various categories 2 Describe and discuss the content and framework of ec 3. Describe the major types of EC transactions 4. Describe the digital revolution as a driver of eC EC2006 Prentice Hall

EC 2006 Prentice Hall 2 Learning Objectives 1. Define electronic commerce (EC) and describe its various categories. 2. Describe and discuss the content and framework of EC. 3. Describe the major types of EC transactions. 4. Describe the digital revolution as a driver of EC

Learning objectives 5. Describe the business environment as a driver of EC 6. Describe some ec business models 7. Describe the benefits of ec to organizations consumers, and society 8. Describe the limitations of ec 9. Describe the contribution of ec to organizations responding to environmental pressures EC2006 Prentice Hall

EC 2006 Prentice Hall 3 Learning Objectives 5. Describe the business environment as a driver of EC. 6. Describe some EC business models. 7. Describe the benefits of EC to organizations, consumers, and society. 8. Describe the limitations of EC. 9. Describe the contribution of EC to organizations responding to environmental pressures

Electronic Commerce Definitions and concepts electronic commerce(EC) The process of buying selling, or exchanging products, services, or information via computer networks EC2006 Prentice Hall

EC 2006 Prentice Hall 4 Electronic Commerce: Definitions and Concepts electronic commerce (EC) The process of buying, selling, or exchanging products, services, or information via computer networks

Electronic Commerce Definitions and concepts EC is defined through these perspectives Communications Commercial ( trading) Business process Service Learning Collaborative Community EC2006 Prentice Hall 5

EC 2006 Prentice Hall 5 Electronic Commerce: Definitions and Concepts • EC is defined through these perspectives – Communications – Commercial (trading) – Business process – Service – Learning – Collaborative – Community

Electronic Commerce Definitions and concepts e-business a broader definition of ec that includes not just the buying and selling of goods and services, but also servicing customers, collaborating with business partners, and conducting electronic transactions within an organization EC2006 Prentice Hall 6

EC 2006 Prentice Hall 6 Electronic Commerce: Definitions and Concepts e-business A broader definition of EC that includes not just the buying and selling of goods and services, but also servicing customers, collaborating with business partners, and conducting electronic transactions within an organization

Electronic Commerce Definitions and concepts · Pure Versus partial eo EC takes several forms depending on the degree of digitization( the transformation from physical to digital) (1)the product (service)sold (2) the process, (3)the delivery agent (or intermediary EC2006 Prentice Hall

EC 2006 Prentice Hall 7 Electronic Commerce: Definitions and Concepts • Pure Versus Partial EC – EC takes several forms depending on the degree of digitization (the transformation from physical to digital) (1) the product (service) sold, (2) the process, (3) the delivery agent (or intermediary)

Exhibit 1. 1 the dimensions of Electronic Commerce Partial Electronic Pure Commerce Electronic Areas Commerce Product Physical Traditional igital Process Product Commerce Physical Process Physical Digital Agent Agent Player EC2006 Prentice hall

EC 2006 Prentice Hall 8 Exhibit 1.1 The Dimensions of Electronic Commerce

Electronic Commerce Definitions and concepts EC organizations brick-and-mortar organizations Old-economy organizations(corporations )that perform most of their business off-line selling physical products by means of physical agents virtual (pure-play)organizations Organizations that conduct their business activities solely online click-and-mortar (click-and-brick) organizations Organizations that conduct some e-commerce activities, but do their primary business in the physical world EC2006 Prentice Hall

EC 2006 Prentice Hall 9 Electronic Commerce: Definitions and Concepts • EC organizations brick-and-mortar organizations Old-economy organizations (corporations) that perform most of their business off-line, selling physical products by means of physical agents virtual (pure-play) organizations Organizations that conduct their business activities solely online click-and-mortar (click-and-brick) organizations Organizations that conduct some e-commerce activities, but do their primary business in the physical world

Electronic Commerce Definitions and concepts · Where Ec is conducted electronic market (e-marketplace) An online marketplace where buyers and sellers meet to exchange goods, services, money, or information interorganizational information systems (OSs) Communications system that allows routine transaction processing and information flow between two or more organizations intraorganizational information systems Communication systems that enable e-commerce activities to go on within individual organizations EC2006 Prentice Hall

EC 2006 Prentice Hall 10 Electronic Commerce: Definitions and Concepts • Where EC is conducted electronic market (e-marketplace) An online marketplace where buyers and sellers meet to exchange goods, services, money, or information interorganizational information systems (IOSs) Communications system that allows routine transaction processing and information flow between two or more organizations intraorganizational information systems Communication systems that enable e-commerce activities to go on within individual organizations