《电子商务英语》（英文版）Chapter 16 Launching a Successful Online Business and EC Project

Chapter 16 Launching a successful Online business and ec project

Chapter 16 Launching a Successful Online Business and EC Project

Starting a new online business Creating a New Company or Adding an Online Project Step 1: Identify a consumer or business need in the marketplace Step 2: Investigate the opportunity Step 3: Determine the business owner's ability to meet the need Electronic Commerc Prentice Hall 2006

Electronic Commerce Prentice Hall © 2006 2 Starting a New Online Business • Creating a New Company or Adding an Online Project – Step 1: Identify a consumer or business need in the marketplace – Step 2: Investigate the opportunity – Step 3: Determine the business owner’s ability to meet the need

Starting a new online business Online Business Planning business plan A written document that identifies a company's goals and outlines how the company intends to achieve the goals and at what cost business case a document that is used to justify the investment of internal, organizational resources in a specific application or project Electronic Commerc Prentice Hall 2006

Electronic Commerce Prentice Hall © 2006 3 Starting a New Online Business • Online Business Planning business plan A written document that identifies a company’s goals and outlines how the company intends to achieve the goals and at what cost business case A document that is used to justify the investment of internal, organizational resources in a specific application or project

Starting a new online business Initial funding of a new online business angel investor A wealthy individual who contributes personal funds and possibly expertise at the earliest stage of business development incubator A company, university, or nonprofit organization that supports businesses in their initial stages of development Electronic Commerc Prentice Hall 2006

Electronic Commerce Prentice Hall © 2006 4 Starting a New Online Business • Initial Funding of a New Online Business angel investor A wealthy individual who contributes personal funds and possibly expertise at the earliest stage of business development incubator A company, university, or nonprofit organization that supports businesses in their initial stages of development

Starting a new online business Secondary Funding a New Online Business venture capital (vc) Money invested in a business by an individual or a group of individuals (venture capitalists)in exchange for equity in the business Additional Funding: A Large Partner The iPo Electronic Commerc Prentice Hall 2006 5

Electronic Commerce Prentice Hall © 2006 5 Starting a New Online Business • Secondary Funding a New Online Business venture capital (VC) Money invested in a business by an individual or a group of individuals (venture capitalists) in exchange for equity in the business – Additional Funding: A Large Partner – The IPO

Adding EC Initiatives and Transforming to an E-Business Adding EC Initiatives to an EXisting Business A storefront A portal E-procurement Auctions and reverse auctions Other initiatives Electronic Commerc Prentice Hall 2006

Electronic Commerce Prentice Hall © 2006 6 Adding EC Initiatives and Transforming to an E-Business • Adding EC Initiatives to an Existing Business – A storefront – A portal – E-procurement – Auctions and reverse auctions – Other initiatives

Adding EC Initiatives and Transforming to an E-Business Transformation to an E-Business What is organizational transformation? How an organization can be transformed into an e-business Software tools for facilitating transformation to e-business Electronic Commerc Prentice Hall 2006

Electronic Commerce Prentice Hall © 2006 7 Adding EC Initiatives and Transforming to an E-Business • Transformation to an E-Business – What is organizational transformation? – How an organization can be transformed into an e-business – Software tools for facilitating transformation to e-business

EXhibit 16 1 Roadmap to Becoming an E-Business External Process Convergence New Process Effective e-CRM g Team es in Becoming an E-Busines Electronic Commerc Prentice Hall 2006

Electronic Commerce Prentice Hall © 2006 8 Exhibit 16.1 Roadmap to Becoming an E-Business

Building or acquiring a Web site Classification of Web sites informational web site A Web site that does little more than provide information about the business and its products and services interactive Web site A Web site that provides opportunities for the customers and the business to communicate and share information Electronic Commerc Prentice Hall 2006

Electronic Commerce Prentice Hall © 2006 9 Building or Acquiring a Web Site • Classification of Web Sites informational Web site A Web site that does little more than provide information about the business and its products and services interactive Web site A Web site that provides opportunities for the customers and the business to communicate and share information

Building or acquiring a Web site Classification of web sites attractors Web site features that attract and interact with visitors in the target stakeholder group transactional web site A Web site that sells products and services collaborative Web site a site that allows business partners to collaborate Electronic Commerc Prentice Hall 2006

Electronic Commerce Prentice Hall © 2006 10 Building or Acquiring a Web Site • Classification of Web Sites attractors Web site features that attract and interact with visitors in the target stakeholder group transactional Web site A Web site that sells products and services collaborative Web site A site that allows business partners to collaborate