武汉职业技术学院：《商务英语》课程教学资源（PPT课件讲稿，双语版）Unit 10 Marketing

Unit 10

Unit 10

Marketing

Marketing

The Marketing Mix

The Marketing Mix

O In this part, you'll ◆ Learn about the“4 PS and“4Cs?of marketing o Look at some familiar products and how they are marketed Promote a product with what you learned about marketing

In this part, you’ll  Learn about the “4Ps” and “4Cs” of marketing.  Look at some familiar products and how they are marketed  Promote a product with what you learned about marketing

What are“4Ps3y

What are “4Ps”?

4PS Product Price Place ◆ Promotion

“4Ps”  Product  Price  Place  Promotion

Product: the goods or the service that you are marketing

Product: the goods or the service that you are marketing

It includes Image design quality reliabilit features and benefits

It includes: • image • design • quality • reliability • features and benefits

O Features and benefits make the product unlike any of the competing products

Features and benefits make the product unlike any of the competing products

Price making it easy for the customer to buy the product

Price:  making it easy for the customer to buy the product