《跨文化交际英语》课程PPT教学课件（阅读教程3）College English Creative Reading 3 Unit 1 Intellectual Property

College English Creative Reading 3 跨文化交际英语·阅读教程3 Unit 1 Intellectual Property 上海外语教育出版社 外数￥杜SHANGHAI FOREIGN LANGUAGE EDUCATION PRESS

College English Creative Reading 3 跨文化交际英语 · 阅读教程3 Unit 1 Intellectual Property

Note On The Topic Before You Read Reading Further Information Gain a full understanding of the concept of intellectual property; Explore the different attitudes within different societies and among different people towards the concept of ownership of ideas and how freely other people should be able to use these ideas; Consider various text structures and identify contrasting information within a text; Discuss and create a short role-play on the theme of plagiarism

Before You Read Reading Further information Further Information Gain a full understanding of the concept of intellectual property; Consider various text structures and identify contrasting information within a text; Note On The Topic Explore the different attitudes within different societies and among different people towards the concept of ownership of ideas and how freely other people should be able to use these ideas; Discuss and create a short role-play on the theme of plagiarism

Note On The Topic Before You Read Reading Further Information Watch the following video I and discuss the following questions with a partner 小 播放 暂停

Watch the following video 1 and discuss the following questions with a partner. Note On The Topic Before You Read Reading Further information Further Information

Note On The Topic Before You Read Reading Further Information 1.What is the video about? This video explains what intellectual property is and the reasons why people should care. 2.According to the video,what is intellectual property? According to the video,intellectual property is trademarks, copyrights,trade secrets,and patents. 3.Why should people know the concept of intellectual property? Because intellectual property is in everybody's business. People should know intellectual property so that they can protect their own values and avoid infringing others' intellectual property

Note On The Topic Before You Read Reading Further information Further Information 1. What is the video about? 2. According to the video, what is intellectual property? 3. Why should people know the concept of intellectual property? This video explains what intellectual property is and the reasons why people should care. Because intellectual property is in everybody’s business. People should know intellectual property so that they can protect their own values and avoid infringing others’ intellectual property. According to the video, intellectual property is trademarks, copyrights, trade secrets, and patents

Note On The Topic Before You Read Reading Further Information 4.According to the video,why do people care about intellectual property? Because companies'values,projects'values,inventions' values and even people's values are in that intellectual property. 5.Do you think intellectual property is important to you?Why or why not? Answers will vary to this question.A sample answer could be: I think intellectual property is important to me because I have spent a lot of time on making my ideas into concrete product.I need to protect it so as to protect my own value. Also,intellectual property helps me to respect others'fruits of labor

Note On The Topic Before You Read Reading Further information Further Information 4. According to the video, why do people care about intellectual property? 5. Do you think intellectual property is important to you? Why or why not? Because companies’ values, projects’ values, inventions’ values and even people’s values are in that intellectual property. Answers will vary to this question. A sample answer could be: I think intellectual property is important to me because I have spent a lot of time on making my ideas into concrete product. I need to protect it so as to protect my own value. Also, intellectual property helps me to respect others’ fruits of labor

Note On The Topic Before You Read Reading Further Information Watch the following video 2 and discuss the following questions with a partner: Mr.Bean3.avi 孕、，白1X2X目。售音字握 37.com Ladies and gentlemen,you may open 小 the envelopes containing your papers. 播放 暂停

Watch the following video 2 and discuss the following questions with a partner. Note On The Topic Before You Read Reading Further information Further Information

Note On The Topic Before You Read Reading Further Information 1.What is the video about? This video describes how Mr.Bean cheated in the exam so gravely but humorously. 2.In the video,how did Mr.Bean violate the intellectual property right of his deskmate in the exam? In the video,Mr.Bean violated in broad daylight the intellectual property of his deskmate by peering at,grabbing the test paper,by every means. 3.Why did Mr.Bean cheat in the exam?What kind of man was he? Well,there may be many reasons.Maybe he was very lazy, stupid,distracted man.Maybe he was

Note On The Topic Before You Read Reading Further information Further Information 1. What is the video about? 2. In the video, how did Mr. Bean violate the intellectual property right of his deskmate in the exam? 3. Why did Mr. Bean cheat in the exam? What kind of man was he? This video describes how Mr. Bean cheated in the exam so gravely but humorously. Well, there may be many reasons. Maybe he was very lazy, stupid, distracted man. Maybe he was … In the video, Mr. Bean violated in broad daylight the intellectual property of his deskmate by peering at, grabbing the test paper, by every means

Note On The Topic Before You Read Reading Further Information 4.How did the deskmate do during the exam?Did he have the consciousness of protecting his intellectual property right from being violated?Why did he do so? 9 5.How did the examiner behave in the testing hours?What kind of man was the teacher?Describe him. 6.What measures can we take to avoid the violation of intellectual property right in the exam?

Note On The Topic Before You Read Reading Further information Further Information 4. How did the deskmate do during the exam? Did he have the consciousness of protecting his intellectual property right from being violated? Why did he do so? … … … 5. How did the examiner behave in the testing hours? What kind of man was the teacher? Describe him. 6. What measures can we take to avoid the violation of intellectual property right in the exam?

Note On The Topic Before You Read Reading Further Information Expanding Your Vocabulary Words and expressions to know when you read the passages. Check them by yourself. Text 1 1)be reliant upon/depend on/rely on/be based on/count on/rest on/build on 2)underpin/support 3)accede to/agree to 4)to one's cost/to one's life 5)advent/coming 6)blatant/serious/obvious 7)plough...into/put...into/invest...into 8)vulnerable/easily injured 9)vigilant/careful/alert/watchful

Note On The Topic Before You Read Reading Further information Further Information Words and expressions to know when you read the passages. Check them by yourself. Text 1 1)be reliant upon/depend on/rely on/be based on/count on/rest on/build on 2)underpin/support 3)accede to/agree to 4)to one’s cost/ to one's life 5)advent/coming 6)blatant/serious/obvious 7)plough…into/put...into/invest...into 8)vulnerable/easily injured 9)vigilant/careful/alert/watchful Expanding Your Vocabulary

Note On The Topic Before You Read Reading Further Information Expanding Your Vocabulary Words and expressions to know when you read the passages. Check them by yourself. Text 2 1)rip-off/case/excuse/words to amuse/stealing 2)address/handle/deal with 3)coder/programmer 4)cut one's teeth/practice 5)in scare quotes 6)subject.to…

Note On The Topic Before You Read Reading Further information Further Information Words and expressions to know when you read the passages. Check them by yourself. Text 2 1)rip-off/case/excuse/words to amuse/stealing 2)address/handle/deal with 3)coder/programmer 4)cut one’s teeth/practice 5)in scare quotes 6)subject…to… Expanding Your Vocabulary