《零售业概述》（英文版） Chapter 14 Advantages of Merchandising

Chapter 14

Chapter 14

Objectives To Demonstrate Importance of Sound Merchandising Philosophy To Study Buying Organization Formats and Their processes To Outline Devising Merchandise Plans To Discuss Category Management and Merchandising software

• To Demonstrate Importance of Sound Merchandising Philosophy • To Study Buying Organization Formats and Their Processes • To Outline Devising Merchandise Plans • To Discuss Category Management and Merchandising Software

Merchandising Philosophy Scope of Responsibilities Merchandising Function Buy Sell Buying Function Buy

• Scope of Responsibilities – Merchandising Function • Buy • Sell – Buying Function • Buy

Advantages of Merchandising Oriented Philosophy Smooth chain of command Expertise Responsibility and Authority Clear Buyer Involved with Display Reduced costs Buyer Closer to Consumers

• Smooth Chain of Command • Expertise • Responsibility and Authority Clear • Buyer Involved with Display • Reduced Costs • Buyer Closer to Consumers

Advantages of Separate Buying Selling Similar skills not needed for each Task Higher Morale ° Selling not Secondary Specialists Merchandisers Not Always Good Supervisors

• Similar Skills Not Needed for Each Task • Higher Morale • Selling Not Secondary • Specialists • Merchandisers Not Always Good Supervisors

Merchandising Considerations Micromerchandising Cross-Merchandising

• Micromerchandising • Cross-Merchandising

Formal Level of Formality Informal Centralized Degree of Centralization Decentralized General Breadth Specialized Internal Source of Personnel Resident Buying Office Cooperative buying Merchandising Philosophy Buying Staffing Sales Manager Merchandising Buyer

Level of Formality Degree of Centralization Breadth Source of Personnel Philosophy Staffing Formal Informal Centralized Decentralized General Specialized Internal External Resident Buying Office Cooperative Buying Buyer Sales Manager Merchandising Buyer Merchandising Buying

Merchandising Assistant Buyer Associate Buyer Buyer Divisional Merchandising Manager(DMM) General Merchandising Manager (GMM)

• Assistant Buyer • Associate Buyer • Buyer • Divisional Merchandising Manager (DMM) • General Merchandising Manager (GMM)

Store Management Assistant Sales Manager Sales Manager Assistant Store Manager Store Manager

• Assistant Sales Manager • Sales Manager • Assistant Store Manager • Store Manager

What Makes Retail Shoppers Tick Innovativeness Forecasts Assortments Merchandise Plan Allocation Brands Timing

Merchandise Plan Innovativeness Brands Timing Forecasts Allocation Assortments