对外经济贸易大学：《高级商务英语听说》课程教学资源（课件讲稿）Unit 13 Effective Communication—Language and Culture 有效沟通—语言文化

制舒爱价買易大考 1951 UNIVERSITY OF INTERNATIONAL BUSINESS AND ECONOMICS Unit 13 Effective Communication- Language and Culture 有效沟通一语言文化

Effective Communication— Language and Culture 有效沟通 —语言文化 Effective Communication Effective Communication — Language and Culture Language and Culture 有效沟通 —语言文化 Unit 13

University of International Business and Economics Learning objectives Students will be able to illustrate the close relationship between language and culture. Students will learn how to increase cultural awareness in language learning and intercultural communication. 制纤经价蜀易大学 UNIVERSITY OF INTERNATIONAL BUSINESS AND ECONOMCS

University of International Business and Economics 3 Learning objectives „ Students will be able to illustrate the close relationship between language and culture. „ Students will learn how to increase cultural awareness in language learning and intercultural communication

University of International Business and Economics Answers to the comprehension questions 1.What is the relationship between language, cognition and cultural setting? Much of the recent work has revealed that language is related to cognition,and cognition in turn is related to the cultural setting. 2.What three words are given as examples of close relationship between language and environment in the article? Camel,bamboo and s snow. 尉卧价黄易大岁 15 UNIVERSITY OF INTERNATIONAL BUSINESS AND ECONOMCS

University of International Business and Economics Answers to the comprehension questions 1. What is the relationship between language, cognition and cultural setting? Much of the recent work has revealed that language is related to cognition, and cognition in turn is related to the cultural setting. 2. What three words are given as examples of close relationship between language and environment in the article? Camel, bamboo and snow

University of International Business and Economics Answers to the comprehension questions 3.Why does the author say language is a mirror of culture?Give examples. Language is a mirror of culture because language not only reflects the environment in which we live,but also reflects cultural values, reflecting human relationships and the way the society operates.For example Chinese kinship terms reflect the importance of our family system. 4.What is the main idea of the Sapir-Whorf hypothesis?Why is it important? The main idea of the Sapir-Whorf hypothesis is that language not only serves as a mechanism for communication,but as a guide to social reality.It has become one of the most important theoretical formulations concerning language. 制卧爱价贸易大孝

University of International Business and Economics Answers to the comprehension questions 3. Why does the author say language is a mirror of culture? Give examples. Language is a mirror of culture because language not only reflects the environment in which we live, but also reflects cultural values, reflecting human relationships and the way the society operates. For example Chinese kinship terms reflect the importance of our family system. 4. What is the main idea of the Sapir-Whorf hypothesis? Why is it important? The main idea of the Sapir-Whorf hypothesis is that language not only serves as a mechanism for communication, but as a guide to social reality. It has become one of the most important theoretical formulations concerning language

University of International Business and Economics Part A Business News First listening:listen for the gist What is the main idea of the news report? The news report tells how the concept of Culture Year was created and how the Chinese Culture Year will provide a comprehensive picture of Chinese society and its people. What is the main idea of the two stories? The two stories are about the miscommunication caused by unawareness of implied meanings of words in different cultures.The first is about the word "corn"and the second is the phrase "to table an item",both having different implied meanings between British English and American English. 制卧面价質易大孝

University of International Business and Economics Part A Business News First listening: listen for the gist „ What is the main idea of the news report? The news report tells how the concept of Culture Year was created and how the Chinese Culture Year will provide a comprehensive picture of Chinese society and its people. „ What is the main idea of the two stories? The two stories are about the miscommunication caused by unawareness of implied meanings of words in different cultures. The first is about the word “corn” and the second is the phrase “to table an item”, both having different implied meanings between British English and American English

University of International Business and Economics Second listening: listen for specific information In this part the teacher has great freedom and flexibility to ask students questions,to clarify any difficult language points,to add in supplementary materials as background knowledge or in-depth understanding of the listening materials. Notice how these expressions are different between British English and American English: corn,maize,table an item Ask students to fill in the blanks with figures and facts in exercise 1)and 2).Check answers. 制计爱价贸易大考 15

University of International Business and Economics Second listening: listen for specific information „ In this part the teacher has great freedom and flexibility to ask students questions, to clarify any difficult language points, to add in supplementary materials as background knowledge or in-depth understanding of the listening materials. „ Notice how these expressions are different between British English and American English: corn, maize, table an item „ Ask students to fill in the blanks with figures and facts in exercise 1) and 2). Check answers

University of International Business and Economics Part B What Is Culture Like? First listening:listen for the gist What is the main idea of the seminar? The seminar is a brainstorming around the topic "What is culture like?".The various images of culture all point to the idea that culture is largely out-of-awareness.With greater awareness of our own culture,we will better understand the meaning systems of other cultures and will be better able to adapt to them. 制仟香价贸易大孝 UNIVERSITY OF INTERNATIONAL BUSINESS AND ECONOMCS

University of International Business and Economics Part B What Is Culture Like? First listening: listen for the gist „ What is the main idea of the seminar? The seminar is a brainstorming around the topic “What is culture like?”. The various images of culture all point to the idea that culture is largely out-of-awareness. With greater awareness of our own culture, we will better understand the meaning systems of other cultures and will be better able to adapt to them

University of International Business and Economics Second listening:listen for specific information In this part the teacher has great freedom and flexibility to ask students questions,to clarify any difficult language points,to add in supplementary materials as background knowledge or in-depth understanding of the listening materials. Notice how these expressions are related to the understanding of culture. iceberg,onion,water a fish swims in,software of the mind,grammar of one's behavior,the dancing step of the human race,the social adhesive of all human relationships,a blueprint for living Ask students to fill in the table with appropriate information in exercise 1).Check answers. Ask students to make a summary and then think of their own metaphors to describe their understanding of culture. 封卧价贺多大生

University of International Business and Economics Second listening: listen for specific information „ In this part the teacher has great freedom and flexibility to ask students questions, to clarify any difficult language points, to add in supplementary materials as background knowledge or in-depth understanding of the listening materials. „ Notice how these expressions are related to the understanding of culture. iceberg, onion, water a fish swims in, software of the mind, grammar of one’s behavior, the dancing step of the human race, the social adhesive of all human relationships, a blueprint for living „ Ask students to fill in the table with appropriate information in exercise 1). Check answers. „ Ask students to make a summary and then think of their own metaphors to describe their understanding of culture

University of International Business and Economics Third listening:sentence imitation Ask students to use the following active vocabularies to form sentences as what they have heard from listening (Dictate then remember). 1.to be aware of--As with any good software,we are only vaguely aware of it as we use it. 2.to fade into--It fades into the background. 3.to be incompatible with--We just know that the computer sometimes does not work because it is incompatible with someone else's software. 4.to scan--Like any creature,a fish scans its environment to find food. 制卧价贸易大孝 UNIVERSITY OF INTERNATIONAL BUSINESS AND ECONOMCS

University of International Business and Economics Third listening: sentence imitation „ Ask students to use the following active vocabularies to form sentences as what they have heard from listening (Dictate then remember). 1. to be aware of--As with any good software, we are only vaguely aware of it as we use it. 2. to fade into--It fades into the background. 3. to be incompatible with--We just know that the computer sometimes does not work because it is incompatible with someone else's software. 4. to scan--Like any creature, a fish scans its environment to find food

University of International Business and Economics Part C Culture-loaded Idioms First listening:listen for the gist What is the main idea of the lecture? The lecture illustrates with many examples the cultural similarities and/or differences relating to certain animal words and sports idioms between Chinese and English.Such idiomatic or informal forms are difficult to learn to non-native speakers and the trouble in understanding them is that the meaning of the whole phrase cannot be deduced from the individual words which constitute it. 制计爱价贫易大学 15 UNIVERSITY OF INTERNATIONAL BUSINESS AND ECONOMCS

University of International Business and Economics Part C Culture-loaded Idioms First listening: listen for the gist „ What is the main idea of the lecture? The lecture illustrates with many examples the cultural similarities and/or differences relating to certain animal words and sports idioms between Chinese and English. Such idiomatic or informal forms are difficult to learn to non-native speakers and the trouble in understanding them is that the meaning of the whole phrase cannot be deduced from the individual words which constitute it