对外经济贸易大学：《高级商务英语听说》课程教学资源（课件讲稿）Unit 4 Consumer Behavior 消费者行为

制卧至价質易大訾 1951 UNIVERSITY OF INTERNATIONAL BUSINESS AND ECONOMICS Unit 4 Consumer Behavior 消费者行为

Consumer Behavior 消费者行为 Consumer Behavior 消费者行为 Unit 4

University of International Business and Economics Learning objectives In this unit students will learn vocabulary and basic concepts related to marketing and consumer behavior. Students will be able to talk about different consumer behavior and marketing practices. 制纤经价蜀易大学 UNIVTRSIT￥￥T月。4L地hE等SAND FCONOMC

University of International Business and Economics 3 Learning objectives „ In this unit students will learn vocabulary and basic concepts related to marketing and consumer behavior. „ Students will be able to talk about different consumer behavior and marketing practices

University of International Business and Economics ≌Background reading Notes: 1.to dispose of处理，卖掉Ve could dispose of large quantities if you would give us an agency. 2.cue 提示，暗示to take one's cue from从。。。得到暗示 to follow sb'scue按某人指点行事 3.to shape使形成to shape public opinion影响或左右舆论 to shape an answer做出答案to shape one's plan to specific condition使计划适合具体情况 制卧爱价贫易大孝 UNIVERSITY OF INTERNATIONAL BUSINESS AND ECONOMCS

University of International Business and Economics Background reading Notes: 1. to dispose of 处理，卖掉 We could dispose of large quantities if you would give us an agency. 2. cue 提示，暗示 to take one's cue from 从。。。得到暗示 to follow sb's cue 按某人指点行事 3. to shape 使形成 to shape public opinion 影响或左右舆论 to shape an answer 做出答案 to shape one's plan to specific condition 使计划适合具体情况

University of International Business and Economics 4.discipline学科，科目scientists of many disciplines许多 学科的科学家 5.anthropology 人类学 6.notion看法，见解have a vague notion about sth.对某 事有模糊概念 I have no notion of what he means.我不懂他是什么意思。 7.rational理性的，合理的rational readjustment合理调整 a perfectly rational explanation完全合乎情理的解释 尉计价蜀易大岁 wER与T节￥Tt。4L地S AND FCONOMC

University of International Business and Economics 4. discipline 学科，科目 scientists of many disciplines 许多 学科的科学家 5. anthropology 人类学 6. notion 看法，见解 have a vague notion about sth. 对某 事有模糊概念 I have no notion of what he means. 我不懂他是什么意思。 7. rational 理性的，合理的 rational readjustment 合理调整 a perfectly rational explanation 完全合乎情理的解释

University of International Business and Economics Answers to the comprehension questions Consumer behavior refers to behaviors that consumers display in purchasing,using,and disposing of products and services that they expect will satisfy their needs. Because the marketers can make better strategic marketing decisions if they understand their consumers'behavior. Yes,it is a relatively new field of study.Because it does not have history or body of its own. It borrowed from other scientific disciplines such as psychology,sociology,social psychology,anthropology,and economics. 制仟香价贸易大学 151 UNIVTRSIT￥￥T月。4L地hE等SAND FCONOMC

University of International Business and Economics Answers to the comprehension questions „ Consumer behavior refers to behaviors that consumers display in purchasing, using, and disposing of products and services that they expect will satisfy their needs. „ Because the marketers can make better strategic marketing decisions if they understand their consumers’ behavior. „ Yes, it is a relatively new field of study. Because it does not have history or body of its own. „ It borrowed from other scientific disciplines such as psychology, sociology, social psychology, anthropology, and economics

University of International Business and Economics Part A First listening:listen for the gist What is the main idea of the first news report? Horizon Research Group made a survey,which reveals how SARS has changed people's life style and attitude. What is the main idea of the second news report? It discusses whether McDonald should be liable for the obesity of some people who have had a steady diet of McDonald's food. 制仟爱价贸易大考 151 UNIVTRSIT￥￥T月。4L地hE等SAND FCONOMC

University of International Business and Economics Part A First listening: listen for the gist „ What is the main idea of the first news report? Horizon Research Group made a survey, which reveals how SARS has changed people’s life style and attitude. „ What is the main idea of the second news report? It discusses whether McDonald should be liable for the obesity of some people who have had a steady diet of McDonald’s food

University of International Business and Economics Second listening: listen for specific information In this part the teacher has great freedom and flexibility to ask students questions,to clarify any difficult language points,to add in supplementary materials as background knowledge or in-depth understanding of the listening materials. Notice how these expressions are related to fighting against SARS. The fear of contracting SARS,intimate contact,on the wane, be hit hard,respiratory syndrome,SARS symptoms, knowledge and vigilance. 制卧爱价贫易大学 UNIVTRSIT￥￥T月。4L地hE等SAND FCONOMC

University of International Business and Economics Second listening: listen for specific information „ In this part the teacher has great freedom and flexibility to ask students questions, to clarify any difficult language points, to add in supplementary materials as background knowledge or in-depth understanding of the listening materials. „ Notice how these expressions are related to fighting against SARS. The fear of contracting SARS, intimate contact, on the wane, be hit hard, respiratory syndrome, SARS symptoms, knowledge and vigilance

University of International Business and Economics Ask students to fill in the table with the information matching the facts they have heard.Check answers. Ask students to do True (T)or False (F)questions for news item two.Check answers.Explain why it is true or false. 制纤经价蜀易大学 UNIVTRSIT￥￥T月。4L地hE等SAND FCONOMC

University of International Business and Economics „ Ask students to fill in the table with the information matching the facts they have heard. Check answers. „ Ask students to do True (T) or False (F) questions for news item two. Check answers. Explain why it is true or false

University of International Business and Economics Third listening:sentences imitation Ask students to use the following active vocabularies to form sentences as what they have heard from listening (Dictate then remember). 1. to contract--He has contracted the habit of talking to himself. 2. acute--an acute disease,an acute hospital There is a shortage of acute beds in the hospitals because of the unexpected outbreak of SARS. 3. to take sth.for granted -I take it for granted that we should build new roads. 4. trivial -He sometimes puts the trivial above the important. 5. to mislead sb.Into...--Her friendly attitude misled us into thinking that we could trust her. 制仟价贸易大孝 UNIVERSITY OF INTERNATIONAL BUSINESS AND ECONOMCS

University of International Business and Economics Third listening: sentences imitation Ask students to use the following active vocabularies to form sentences as what they have heard from listening (Dictate then remember). 1. to contract--He has contracted the habit of talking to himself. 2. acute--an acute disease, an acute hospital There is a shortage of acute beds in the hospitals because of the unexpected outbreak of SARS. 3. to take sth. for granted -- I take it for granted that we should build new roads. 4. trivial -- He sometimes puts the trivial above the important. 5. to mislead sb. Into...-- Her friendly attitude misled us into thinking that we could trust her

University of International Business and Economics Part B First listening:listen for the gist What is the main idea of these two passages? The first passage is about the diversity of the consumers.The diversity is not only reflected in the usual ways but is also reflected in people's activities, interests,preferences and opinions. The second passage is about the diversity of the managers.Managers differ in marketing strategies. Despite the differences,all the marketing activities are consumer-oriented and the core issue is the health of economy 制计爱价質易大学 UNIVERSITY OF INTERNATIONAL BUSINESS AND ECONOMCS

University of International Business and Economics Part B First listening: listen for the gist „ What is the main idea of these two passages? The first passage is about the diversity of the consumers. The diversity is not only reflected in the usual ways but is also reflected in people’s activities, interests, preferences and opinions. „ The second passage is about the diversity of the managers. Managers differ in marketing strategies. Despite the differences, all the marketing activities are consumer-oriented and the core issue is the health of economy