复旦大学公共卫生学院：《预防医学英文班（Preventive Medicine I）》参考讲义_3-behavior change

Theories for individual behavior change Dr. Zheng Pinpin 图 mmmupieco

Theories for individual behavior change Dr. Zheng Pinpin

Behaviour Change…1 1990 01o List the important changes in the pictures ??

Behaviour Change …1 List the important changes in the pictures ???

Behaviour Change. 2 Today its me, because of u Tomorrow its u, because of me Fully burnt Cigarette ASH Smokers Lung Quit smoking a Tar the roads NoT your LUNGS!

Behaviour Change…2 Quit smoking... Tar the roads... NOT your LUNGS! Today its me, because of u... Tomorrow its u, because of me... Fully burnt Cigarette ASH Smokers Lung

Behavior and global health Health is a state of complete physical, psychological, and social well-being and not simply the absence of disease or infirmity. (World Health Organization, 1948) Physical good health eludes billions of people Death and disease from preventable causes remain high Behavior is a key factor in determining health

Behavior and Global Health • Physical good health eludes billions of people • Death and disease from preventable causes remain high • Behavior is a key factor in determining health “Health is a state of complete physical, psychological, and social well-being and not simply the absence of disease or infirmity.” (World Health Organization, 1948)

en Leading risk Factors for preventable disease Maternal and child High cholesterol underweight Indoor smoke from solid · Unsafe sex fuels High blood pressure · Iron deficiency · Tobacco High body mass index or ·A|coho overweight Unsafe water, poor sanitation, and hygiene Source: WHo, World Health Report 2002: Reducing Risk, Promoting Healthy life( geneva: WHO, 2002), accessed onlineatwww.whoint,onNov.15.2004

Ten Leading Risk Factors for Preventable Disease • Maternal and child underweight • Unsafe sex • High blood pressure • Tobacco • Alcohol • Unsafe water, poor sanitation, and hygiene • High cholesterol • Indoor smoke from solid fuels • Iron deficiency • High body mass index or overweight Source: WHO, World Health Report 2002: Reducing Risk, Promoting Healthy Life (Geneva: WHO, 2002), accessed online at www.who.int, on Nov. 15, 2004

Behaviour Public Health Fortunately, human beings have, in theory, control over their conduct Smoking Non communicable diseases Alcohol such as (NCDs) Diabetes Dietary D o∽oo Obesity Hypertension, Cancers etc ro Physical Activity o Sexual Activity HIV, STD, Hepatitis rg Healthy life Substance abuse Mental Disorders Rash Driving Road traffic Accidents Health-compromising behaviors can be eliminated by self- regulatory efforts, and by adopting health-enhancing behaviors

Smoking Alcohol Dietary Physical Activity Non communicable diseases such as (NCDs) • Diabetes • Obesity • Hypertension, • Cancers, etc. Sexual Activity Substance abuse HIV, STD, Hepatitis Rash Driving Road Traffic Accidents Mental Disorders Healthy life Health-compromising behaviors can be eliminated by self￾regulatory efforts, and by adopting health-enhancing behaviors Fortunately, human beings have, in theory, control over their conduct Behaviour Public Health

ho $ CELEBRATE 网 LOCALISED/ MEANINGFLL PR FORGETFULNESS EFFECTIVE GOALS+ 器 Q9哪器游 TARGETS THE MESS VISUAL WRITTEN BENEFITS PUBLIC EFFECTⅣE FEEDBACK ECTIVE TMENTS BEHAVIOUR CHANGE PROGRAM SF RU STRATIONS/WORKSHO NITH SAME OASMES DEVELOP SHOW YOu CREDIBLE CARE

Behaviour Change Behavioural change theories have gained recognition in health for their possible effectiveness in explaining health-related behaviours and providing insight into methods that would encourage individuals to develop and maintain healthy lifestyles

• Behavioural change theories have gained recognition in health for their possible effectiveness in explaining health-related behaviours and providing insight into methods that would encourage individuals to develop and maintain healthy lifestyles Behaviour Change

Determinants of health related behaviour Gender Roles Culture Services religion Individual Media Income Social Community Status

Determinants of health related behaviour Individual Family Gender Roles Culture religion Income Social Status Community Media Services Policy

Exercise 1 List factors influencing 1) smoking 2 Unsafe sex 3)Eating junk food

Exercise 1 List factors influencing 1) smoking. 2) Unsafe sex. 3) Eating junk food