复旦大学：《营销管理》PPT课件讲义_Corporate Evolution and Life Cycle

Lecture 1: Corporate Evolution and Life cycle The Origins and Evolution of a business Idea generation Entrepreneurial spirit Capitalization strategy Marketing strategy Production(product or service) Distribution Customer use Customer satisfaction

Lecture 1: Corporate Evolution and Life Cycle • The Origins and Evolution of a Business – Idea generation – Entrepreneurial spirit – Capitalization strategy – Marketing strategy – Production (product or service) – Distribution – Customer use – Customer satisfaction

Corporate Evolution and life Cycle(cont) The business Life Cycle Entrepreneurial Growth Maturity Decline The Antidote to Decline: Reenergizing Restructuring downsizing delayering

Corporate Evolution and Life Cycle (cont.) • The Business Life Cycle – Entrepreneurial – Growth – Maturity – Decline • The Antidote to Decline: Reenergizing – Restructuring • downsizing • delayering

Corporate Evolution and life Cycle(cont) Reenergizing(cont) Bu bureaucracy 捅 ashing dramatically reduce reports, meetings, approvals, Employee Empowerment dramatically increase employee involvement, holistic job designs, communication, as well as employee power, authority, and control

Corporate Evolution and Life Cycle (cont.) • Reenergizing (cont.) – Bureaucracy 揃ashing • dramatically reduce reports, meetings, approvals, etc. – Employee Empowerment • dramatically increase employee involvement, holistic job designs, communication, as well as employee power, authority, and control

Corporate Evolution and life Cycle(cont) Reenergizing(cont) Continuous Improvement stakeholder focused utilizing *benchmarkS?and objective etrics programs Sustained Competitive Advantage Strategic Change in corporate Culture mindset eadershl p

Corporate Evolution and Life Cycle (cont.) • Reenergizing (cont.) – Continuous Improvement • stakeholder focused utilizing 揵enchmarks?and objective 搈etrics programs – Sustained Competitive Advantage • Strategic Change in corporate Culture – mindset – leadership