复旦大学：《营销管理》PPT课件讲义_Ethics

Lecture 10: Ethics n Caux Round Table(1994): International Principles for Business ethics Integration of the Japanese concept kyosei"(living and working together for the common good)and the western concept human dignity"(the sacredness or value of each person as an end in and of itself)

Lecture 10: Ethics Caux Round Table (1994): International Principles for Business Ethics – Integration of the Japanese concept “kyosei” (living and working together for the common good) and the western concept “human dignity” (the sacredness or value of each person as an end in and of itself)

Ethics(cont.) General Principles o The responsibilities of businesses. Beyond shareholders towards stakeholders o The economic and social impact of businesses. Toward innovation justice and world community n Business behavior Beyond the letter of the law toward a spirit of trust o Respect for rules o Support for multilateral trade

Ethics (cont.) – General Principles The responsibilities of businesses: Beyond shareholders towards stakeholders The economic and social impact of businesses: Toward innovation, justice and world community Business behavior: Beyond the letter of the law toward a spirit of trust Respect for rules Support for multilateral trade

Ethics(cont) General Principles(cont.) o Respect for the environment Avoidance of illicit operations Stakeholder principles n Customers-treat all customers with dignity irrespective of whether they purchase our products and services directly from us or otherwise in the marketplace

Ethics (cont.) – General Principles (cont.) Respect for the environment Avoidance of illicit operations – Stakeholder Principles Customers - treat all customers with dignity, irrespective of whether they purchase our products and services directly from us or otherwise in the marketplace

Ethics(cont, Stakeholder Principles(cont.) o Employees- belief in the dignity of every employee and in taking employee interests s小y serious n Owners/Investors-belief in honoring the trust investors place in us Supplliers-relationships with suppliers and subcontractors must be based on mutual respect

Ethics (cont.) – Stakeholder Principles (cont.) Employees - belief in the dignity of every employee and in taking employee interests seriously. Owners/Investors - belief in honoring the trust investors place in us. Suppliers - relationships with suppliers and subcontractors must be based on mutual respect

Ethics(cont) Stakeholder Principles(cont.) o Communities- belief that as a global corporate citizen we can contribute to such forces of reform and human rights as are at work in communities in which we operate o Competitors - belief that fair economic competition is one of the basic requirements for increasing their wealth of nations and ultimately, for making possible the just distribution of goods and services

Ethics (cont.) – Stakeholder Principles (cont.) Communities - belief that as a global corporate citizen, we can contribute to such forces of reform and human rights as are at work in communities in which we operate. Competitors - belief that fair economic competition is one of the basic requirements for increasing their wealth of nations and, ultimately, for making possible the just distribution of goods and services

Ethics(cont) o What is the relationship between this set of global business ethics on the one hand and morals the law(domestic or international?)

Ethics (cont.) What is the relationship between this set of global business ethics on the one hand and – morals – the law (domestic or international?)