复旦大学：《创新与创业——企业创新管理》课程教学课件_第六讲 创造性思维及其方法

2013-3-13 企业创新管理 ·复旦大学管理学院宁钟教授博士生导 ·电话:1381883348,021-25011171 ·新浪微博:宁钟老师 个人网站:创新与创业梦工厂(etv- works. gl fudan.edu.cn) 本课程所有讲义版权属宁钟教授所有,未经 同意的任何形式的复制和传播均将被视为侵 权行为 马尔代夫举国撒迁, 内阁水下商量气候变化 股州在因》 1

2013‐3‐13 1 1 企业创新管理 • 复旦大学管理学院 宁钟 教授 博士生导师 • 电话：13818833488，021-25011171 • Email: ningzhong@fudan.edu.cn • 新浪微博：宁钟老师 • 个人网站: 创新与创业梦工厂(etv-works.gl.fudan.edu.cn) 本课程所有讲义版权属宁钟教授所有，未经 同意的任何形式的复制和传播均将被视为侵 权行为

2013-3-13 第六讲创造性思维及其方法 什么是创造力 2创意的来源 创造性思维 创造性思维方法 Creativity- Definition Creativity is the ability of overcoming old-established structures and modes of thinking and combining elements of knowledge and experience from various areas in such a way as to come up with novel/new and useful ideas Creativity in companies is normally directed to solve

2013‐3‐13 2 1 什么是创造力 2 创意的来源 3 创造性思维 4 创造性思维方法 • Creativity is the ability of overcoming old‐established structures and modes of thinking and combining elements of knowledge and experience from various areas in such a way as to come up with novel/new and useful ideas. • Creativity in companies is normally directed to solve problems

2013-3-13 Creativity as a type of thinking Creative Thinking is generative not analytical Creative Thinking is divergent not convergent Creative Thinking is concerned with possibility not pl Creative Thinking is diffused not focused Creative Thinking is subjective not objective Creative Thinking looks for an answer not the answer Creative Thinking usually says "yes and. "not"yes Positive attitudes for Creativity Enjoying challenge Not giving up easily: persevering to find a solution Comfortable with imagination / Flexible imagination lity of solu Negative attitudes for Creativity Functional fixation/ Prejudice The best answer/solution/method has already been found Every problem has only one solution (or one right answer)

2013‐3‐13 3 • Creative Thinking is generative not analytical • Creative Thi ki n ng is divergent not convergent • Creative Thinking is concerned with possibility not probability • Creative Thinking is diffused not focused • Creative Thinking is subjective not objective • Creative Thinking looks for an answer not the answer • Creative Creative Thinking Thinking usually usually says “yes and…” not “yes but…” • Curiosity. •  Enjoying challenge. •  Not giving up easily: persevering to find a solution. •  Comfortable with imagination / Flexible imagination. •  Being optimistic about the possibility of solutions.    Negative attitudes for Creativity • Learned helplessness • Learned helplessness. • Functional fixation / Prejudice. • Psychological blocks – negativity, over confidence, etc. • The best answer/solution/method has already been found. • Every problem has only one solution (or one right answer)

2013-3-13 Ways to increase your personal creativity 1. Stimulate your artistic side through other mediums 2. Set up a dedicated work space 3. Become part of a Creative Community 4. Play Have Fun! 5. Allow for float time 6. Be intentional about creativity 7. Meditation/Yoga/Stress Reduction 8. Just do it- don 't think too much about it !!e 第六讲创造性思维及其方法 1)什么是创造力 2 创意的来源 创造性思维 4创造性思维方法

2013‐3‐13 4 1. Stimulate Stimulate your artistic artistic side through through other mediums. mediums. 2. Set up a dedicated work space. 3. Become part of a Creative Community. 4. Play! Have Fun! 5. Allow for float time. 6. Be intentional about creativity 7. Meditation / Yoga / Stress Reduction. 8. Just do it – don’t think too much about it!!! ☺ 1 什么是创造力 2 创意的来源 3 创造性思维 4 创造性思维方法

2013-3-13 Sources of ldeas Customers Market(competitors, fairs, other countries) Creative staff members · Project team members Analysis of technologies Idea generation in special sessions or workshops with the help of creativity techniques Sources of ideas Employ Associat nternal sales Internal R&D Think-ta Labs and/or othe Idea generation also takes place in special sessions or workshops with the help of creativity IBM Institute for Business Value CEo Study 2006 5

2013‐3‐13 5 •  Customers •  Market (competitors, fairs, other countries) •  Creative staff members •  Project team members •  Analysis of technologies •  Idea generation in special sessions or workshops with the help of creativity techniques Idea generation also takes place in special sessions or workshops with the help of creativity techniques IBM Institute for Business Value, CEO Study 2006

2013-3-13 Intersectional Ideas-Convergence 》 The Nexia Story > Bio-technicians insert silk-producing gene from golden orb der into herd of goats > Goats produce milk containing essence of spider webs >)Researchers use milk to"spin"silk-like threads >) These silk-threads stronger than steel( applications in air ear sports jer phthalic sutures artificial tendons Intersectional Ideas-Computation >)Computer animation( the shrek Monsters, Inc. Story): Traditional cell animators each frame drawn by hand( 24 frames per second x 75 minutes in feature length film) Pixar drawing by computers Frees animators from drawing to concentrate on acting Our animators take acting lessons( Steve Jobs, 1996) Merging computer animation with traditional filmmaking the 3D 6

2013‐3‐13 6 » The Nexia Story; » Bio‐technicians insert silk‐producing gene from golden orb weaver spider into herd of goats! » Goats produce milk containing essence of spider webs » Researchers use milk to “spin” silk‐like threads » These silk‐th d rea s stronger than st l( ee appli ti ca ons in air bags, fishing line, non‐tear sports jerseys, ophthalmic sutures & artificial tendons) » Computer animation( The shrek & Monsters, Inc. Story): ˃ Traditional cell animators each frame drawn by hand( 24 frames per second x 75 minutes in feature length film) ˃ Pixar = drawing by computers ˃ Frees animators from drawing to concentrate on acting! ˃ Our animators take acting lessons( Steve Jobs,1996) ˃ Merging computer animation with traditional filmmaking( the 3D story)

2013-3-13 Intersectional ldeas in the market for New products 绿音阁 第六讲创造性思维及其方法 什么是创造力 2 创意的来源 创造性思维 4创造性思维方法

2013‐3‐13 7 绿音阁 1 什么是创造力 2 创意的来源 3 创造性思维 4 创造性思维方法

2013-3-13 人类食思维 人的体:脆弱象芦 人的头脑:征服全世界 XINHUA 创新思维 创新过程三阶段: 》寻找目标一发现并界定问题; 》构想创意一获得思维产品 》论证实蘑-证明并付者实践。 社姿主义、萁 文主义首先是 马克恩构想 GEnerate deas

2013‐3‐13 8 人的肢体： 脆弱像芦苇 人的头脑： 征服全世界 创新过程 阶段 三 ： » 寻找目标---发现并界定问题； » 构想创意---获得思维产品； » 论证实施‐‐‐证明并付诸实践。 社会主义、共 产主义首先是 马克思构想的

2013-3-13 创新有方法 》方法正确事半功倍 》方法错误千难万险 》手段目的分析法 方法是习惯 想想自己: 最近一次创新是在 3天之前? 30天之前? 300天之前? 9

2013‐3‐13 9 创新有方法 » 方法正确‐事半功倍 » 方法错误‐千难万险 » 手段‐目的分析法 想想自己： 最近一次创新是在 3天之前？ 30天之前？ 300天之前？

2013-3-13 习惯需训练 》下课之后才是 真正的上课 新的习惯 引导新的人生 创新要求我们改 变老的习惯建立 新的习惯,小孩 不需要训练 头脑就是资源! 不是指天天想,指思路上 的突破和思维方法的创新 10

2013‐3‐13 10 » 下课之后才是 真正的上课 » 新的习惯 引导新的人生 创新要求我们改 变老的习惯建立 新的习惯，小孩 不需要训练 不是指天天想， 指思路上 的突破和思维方法的创新