复旦大学：《电子商务》课程PPT课件_第六次课 电子商务运营与管理 Operating Your E-Business

Creating a Winning e-Business Second Edition Chapter 5

Creating a Winning E-Business Second Edition Chapter 5

Review of

Review of

Learning Objectives Describe operational challenges for a startup e-business Define legal, office space, and human resources Issues Discuss electronic payment methods Explain front-end and back-end e-business systems Creating a Winning E-Business Second Edition Chapter 5

Creating a Winning E-Business Second Edition, Chapter 5 3 Learning Objectives ▪ Describe operational challenges for a startup e-business ▪ Define legal, office space, and human resources issues ▪ Discuss electronic payment methods ▪ Explain front-end and back-end e-business systems

Learning Objectives (continued) Identify e-business technologies and technology providers Discuss the benefits of outsourcing e-business operations Creating a Winning E-Business Second Edition Chapter 5

Creating a Winning E-Business Second Edition, Chapter 5 4 Learning Objectives (continued) ▪ Identify e-business technologies and technology providers ▪ Discuss the benefits of outsourcing e-business operations

Startup and Operational Challenges Identifying and solving legal issues Planning for and acquiring commercial office space Hiring employees Selecting and managing electronic payment methods Selecting e-business technologies and technology providers Creating a Winning E-Business Second Edition Chapter 5

Creating a Winning E-Business Second Edition, Chapter 5 5 Startup and Operational Challenges ▪ Identifying and solving legal issues ▪ Planning for and acquiring commercial office space ▪ Hiring employees ▪ Selecting and managing electronic payment methods ▪ Selecting e-business technologies and technology providers

Legal Issues Establish a relationship with an attorney experienced in startups Helps to develop business plan Establishes company valuation for investors Provides leads to investors Participates in negotiations Reviews all legal documents Advises on copyright, trademark, employee benefits, personnel policies Creating a Winning E-Business Second Edition Chapter 5

Creating a Winning E-Business Second Edition, Chapter 5 6 Legal Issues ▪ Establish a relationship with an attorney experienced in startups – Helps to develop business plan – Establishes company valuation for investors – Provides leads to investors – Participates in negotiations – Reviews all legal documents – Advises on copyright, trademark, employee benefits, personnel policies

Legal Issues(continued) Copyright Form of legal protection for original work Takes effect the moment the work is created Need copyright notice on Web site as a best practice U.S. Copyright Office good source of information on copyright law Creating a Winning E-Business Second Edition Chapter 5

Creating a Winning E-Business Second Edition, Chapter 5 7 Legal Issues (continued) ▪ Copyright – Form of legal protection for original work – Takes effect the moment the work is created – Need copyright notice on Web site as a best practice – U.S. Copyright Office good source of information on copyright law

Legal Issues(continued) Copyright United states Copyright offic About News Publications Forms Law[ Licensing Registration Search Records Hot Topics An important message about mail delivery Piracy of Intellectual States Filet About Copyright How to Register a work Brfefin AGA v Rodster 9 Copyright Basics e Literary Works Orphan Works a Frequently Asked Questions(FAQ) Visual Arts (Reply Comments) 9 Current Fees o Performing Arts o Top Searches Sound recording what's New Serials/Periodicals Search Copyright Records Informacion en Espanol All Cable Operators Annual Report 2004 o Registrations and Documents How to Record a document Copyright Royalty o Notices of Restored Copyrights 9 Online Service providers o Record a document o Vessel Hull Desig FIGURE 5-1 U.S. Copyright Office Creating a Winning E-Business 8 Second Edition Chapter 5

Creating a Winning E-Business Second Edition, Chapter 5 8 Legal Issues (continued)

Legal Issues(continued) Trademark and service mark Distinctive symbol, word, or phrase used to identify a business Make it easy for consumers to identify source of products and services U.S. Patent and Trademark Office good source of information on trademarks and service marks Creating a Winning E-Business 9 Second Edition Chapter 5

Creating a Winning E-Business Second Edition, Chapter 5 9 Legal Issues (continued) ▪ Trademark and service mark – Distinctive symbol, word, or phrase used to identify a business – Make it easy for consumers to identify source of products and services – U.S. Patent and Trademark Office good source of information on trademarks and service marks

Legal Issues(continued) ome to the United States Patent and Trademark office an Ageney ot the United States Department of Commetoe ForFirst Visitors Top News >>View all news and notices USPTO to 21 Century host 10th Strategic Pla pAtents Annual 今 Independent Inventors USPTO JOBS Status IPW ch Conference p>Trademarks Alexandria About USPTo Contact us How to ? The 10th Annual Policy Law .e: Search USPTO Headquarters in Alexandria Virginia Independent Reports View Documents Patents FIGURE 5-2 U.S. Patent and Trademark Office Creating a Winning E-Business 10 Second Edition Chapter 5

Creating a Winning E-Business Second Edition, Chapter 5 10 Legal Issues (continued)