复旦大学：《电子商务》课程PPT课件_第三次课 电子商务过程及相关因素（电子商务创业）

线 创驾命 电冬商务创

励志照亮人生， 创业改变命运 电子商务创业

Creating a Winning E-Business Second Edition Defining your E-Business Idea Chapter 2

Creating a Winning E-Business Second Edition Defining Your E-Business Idea Chapter 2

Learning Objectives Identify entrepreneurial abilities Describe the entrepreneurial process Understand the factors affecting e-business success Identify ways to exploit e-business advantages Creating a Winning E-Business Second Edition Chapter 2

Creating a Winning E-Business Second Edition, Chapter 2 3 Learning Objectives ▪ Identify entrepreneurial abilities ▪ Describe the entrepreneurial process ▪ Understand the factors affecting e-business success ▪ Identify ways to exploit e-business advantages

他能成功么? 欲知后事如何,且听 完本章再分解

Creating a Winning E-Business Second Edition, Chapter 2 4 Opening Case Kelby Hagar 我饿！！！ 他能成功么？ 欲知后事如何，且听 完本章再分解☺

励久线 命运 电子商务使得低成本创业成 为可能!! 什么是创业? 什么人可以创业?

什么是创业？ 什么人可以创业? 电子商务使得低成本创业成 为可能！！ 励志照亮人生， 创业改变命运

The Entrepreneur and the Entrepreneurial Process(continued) Start a business Yes Purchase a business Define the new Create a Determine the business idea b business plan legal form ( Chapter 2) (Chapter 3) ( Chapter 3) Secure financing ( Chapter 4) Operate the business Harvest the business Creating a WFIGURE 2-1 The Entrepreneurial Process Second Edition Chapter 2

Creating a Winning E-Business Second Edition, Chapter 2 6 The Entrepreneur and the Entrepreneurial Process (continued)

人 点子 ■计炮 实施 ■收益 Creating a Winning E-Business Second Edition Chapter 2

Creating a Winning E-Business Second Edition, Chapter 2 7 ▪ 人 ▪ 点子 ▪ 计划 ▪ 实施 ▪ 收益

创业企业家特点? 请列举一些你知道的电子商务创业企业家 E-business entrepreneur examples Jeff bezos. amazon. com 马云,淘宝 Jason Zasky, Failure Magazine

创业企业家特点? 请列举一些你知道的电子商务创业企业家 E-business entrepreneur examples Jeff Bezos, Amazon.com 马云，淘宝 Jason Zasky, Failure Magazine

创业企业家特点 Video WinningEN 2 励志照亮人生创业改变命运 个复旦校友创业成功者 请描述你心目中的创业企业家

创业企业家特点 请描述你心目中的创业企业家 Video WinningEB_2 一个复旦校友创业成功者

The Entrepreneur Entrepreneur Assumes the risks of starting and operating his or her own business Must be able to lead others Must believe in his or her business idea Must have the self-confidence to accomplish business goals Creating a Winning E-Business 10 Second Edition Chapter 2

Creating a Winning E-Business Second Edition, Chapter 2 10 The Entrepreneur ▪ Entrepreneur – Assumes the risks of starting and operating his or her own business – Must be able to lead others – Must believe in his or her business idea – Must have the self-confidence to accomplish business goals