复旦大学：《电子商务》课程PPT课件_第四次课 电子商务商业计划书写作 Creating a Winning E-Business Second Edition

专业课项目作业(本质特点和电子商务运营模式+12个典 型案例介绍) 时间确定 1.网上百货零售的本质特点和电子商务运营模式研究+ The Future of Shopping, Harvard Business review2011Dec.(若能说清楚一个品类 (比如:服装)的供应链问题则更住) 2社会化电子商务本质特点和运营模式研究+ Harvard2012 Case"Grameen Danone Foods ltd. a social Business"+ iStockphoto. com-Turning Community into Commerce 3O20电子商务的本质特点和运营模式研究+( Christoph Zott1: Raphael Amit, and Lorenzo Massa, The Business Model: recent Developments and Future Research, Journal of Management, July 201;vol.37,4:pp.1019-1042) 4 business model最新书籍解读(共三章) MarkW. Johnson, Seizing the white space: Business Model Innovation for Growth and Renewal, Harvard Business Press; 1 edition (February 22, 2010) Chapter 2: The Four-Box Business Model Framework-Radical Change as a Manageable Process Chapter 3: Designing a New Business Model-Finding an Ordered Structure to Unlock Creativity CreatioghaptemingnipRemaeauiag the Model-Taking a New Business Model into Action Second Edition, Chapter 3

Creating a Winning E-Business Second Edition, Chapter 3 1 ▪ 专业课项目作业（本质特点和电子商务运营模式+1-2个典 型案例介绍）——时间确定 ▪ 1.网上百货零售的本质特点和电子商务运营模式研究 + The Future of Shopping，Harvard Business Review 2011 Dec. (若能说清楚一个品类 （比如：服装）的供应链问题则更佳)； ▪ 2.社会化电子商务本质特点和运营模式研究 + Harvard 2012 Case"Grameen Danone Foods Ltd., a Social Business" + "iStockphoto.com-Turning Community into Commerce" ▪ 3.O2O电子商务的本质特点和运营模式研究+ (Christoph Zott, Raphael Amit, and Lorenzo Massa，The Business Model: Recent Developments and Future Research，Journal of Management, July 2011; vol. 37, 4: pp. 1019-1042) ▪ 4.business model最新书籍解读（共三章） ▪ Mark W. Johnson, Seizing the White Space: Business Model Innovation for Growth and Renewal, Harvard Business Press; 1 edition (February 22, 2010) ▪ Chapter 2: The Four-Box Business Model Framework-Radical Change as a Manageable Process ▪ Chapter 3: Designing a New Business Model-Finding an Ordered Structure to Unlock Creativity ▪ Chapter 4: Implementing the Model-Taking a New Business Model into Action

Creating a Winning E-Business Second Edition Creating an E-Business plan Chapter 3

Creating a Winning E-Business Second Edition Creating an E-Business Plan Chapter 3

Learning Objectives Organize a business plan Prepare an executive summary Write a mission statement Prepare a marketplace analysis Create operational, financial, and management plans Creating a Winning E-Business Second Edition Chapter 3

Creating a Winning E-Business Second Edition, Chapter 3 3 Learning Objectives ▪ Organize a business plan ▪ Prepare an executive summary ▪ Write a mission statement ▪ Prepare a marketplace analysis ▪ Create operational, financial, and management plans

Learning Objectives (continued) Understand legal forms of businesses Describe e-business partnerships Creating a Winning E-Business Second Edition Chapter 3

Creating a Winning E-Business Second Edition, Chapter 3 4 Learning Objectives (continued) ▪ Understand legal forms of businesses ▪ Describe e-business partnerships

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Creating a Winning E -Business Second Edition, Chapter 3 5

From Bridesmaid to E-Business Read the opening case We should keep in mind Jenny Lefcourt and Jessica dilullo and their efforts to create an effective business plan Creating a Winning E-Business Second Edition Chapter 3

Creating a Winning E-Business Second Edition, Chapter 3 6 From Bridesmaid to E-Business ▪ Read the opening case ▪ We should keep in mind Jenny Lefcourt and Jessica DiLullo and their efforts to create an effective business plan

E-Business Plan Organization Ae- business plan is used to seek funding for an new or existing e-business It serves as a blueprint" for operations after the business is founded Developing a plan takes time effort and thought Many sources of help for the e-entrepreneur Creating a Winning E-Business Second Edition Chapter 3

Creating a Winning E-Business Second Edition, Chapter 3 7 E-Business Plan Organization ▪ A e-business plan is used to seek funding for an new or existing e-business. ▪ It serves as a “Blueprint” for operations after the business is founded. ▪ Developing a plan takes time effort and thought. ▪ Many sources of help for the e-entrepreneur

Business Plan Organization (continued) Business plan components Cover sheet and title page Table of contents EXecutive summary Business description Vision/mission statement Creating a Winning E-Business 8 Second Edition Chapter 3

Creating a Winning E-Business Second Edition, Chapter 3 8 Business Plan Organization (continued) ▪ Business plan components – Cover sheet and title page – Table of contents – Executive summary – Business description – Vision/mission statement

Business Plan Organization (continued) Business plan components(continued) Information on pro oducts/services Industry, customer, competitor analyses Operational, financial, and managerial plans -Identification of critical risks EXit strategy Creating a Winning E-Business 9 Second Edition Chapter 3

Creating a Winning E-Business Second Edition, Chapter 3 9 Business Plan Organization (continued) ▪ Business plan components (continued) – Information on products/services – Industry, customer, competitor analyses – Operational, financial, and managerial plans – Identification of critical risks – Exit strategy

Business Plan Organization (continued) Cover sheet Title of document and preparer's name Plan copy number “ Confidentia” notation Title page Cover sheet information and · Contact numbers Key team members names Name of person receiving the plan Creating a Winning E-Business 10 Second Edition Chapter 3

Creating a Winning E-Business Second Edition, Chapter 3 10 Business Plan Organization (continued) ▪ Cover sheet – Title of document and preparer’s name – Plan copy number – “Confidential” notation ▪ Title page – Cover sheet information and • Contact numbers • Key team members’ names • Name of person receiving the plan