复旦大学：《电子商务》课程PPT课件_第二次课 电子商务的商业模式与分类

电子商务的商业模式

电子商务的商业模式

背景 网络泡沫触发人们对电子商务 +We are here 的理性思考 Market Hype E-business 电子商务带来的跨越时空的方 forever: Dot- com share fallout E-business 便、便宜、互动和乐趣使它成 subsumed into 为时代发展的趋势 E-tailint ng corporate DNA 电子商务是借助 nternet等信 1998 Investor 息技术的管理变革 \disillusionment 电子商务的核心问题是电子商 Dot-com Business 务模式 starts disillusionment Optimized Internet True"e-business e-business Peak of merges Technology Inflated . Trough of Slope of Plateau of Trigger Expectations Disillusionment Enlightenment Profitability 1990-961997199819992000201200220032004200520620072008 ebusiness F UNIVERSITY

Business model Business model ° omponents dynamIcs Internet .Properties Performance .Impact Competitive Er nvironme

Business Model Business Model •Components •Dynamics Internet •Properties •Impact Competitive Environment Performance

he properties of the Internet have impact on firm activities? Properties of the Internet Mediating technology · Universality Network externalities 5-Cs Business Model Distribution channel Coordination · Time moderator Commerce Performance Information asymmetr Community shrinker Content Environment Infinite virtual capacity Communication Low cost common standard Creative destroyer Transaction cost reducer

The properties of the Internet have an impact on firm activities? Performance Properties of the Internet • Mediating technology • Universality • Network externalities • Distribution channel • Time moderator • Information asymmetry shrinker • Infinite virtual capacity • Low cost common standard • Creative destroyer • Transaction cost reducer Business Model Environment 5-Cs Coordination Commerce Community Content Communication

Business model for e-Business

Business Model for e-Business

Landscape of e-business E-commerce E-business E-government E-education E-healthcare E-media E-community But what makes them success or fai?

Landscape of e-business ◼ E-commerce ◼ E-business ◼ E-government ◼ E-education ◼ E-healthcare ◼ E-media ◼ E-community But what makes them success or fail?

What is a Business model? a set of planned activities designed to result in a profit in a marketplace The method by which a firm builds and uses its resources to offer its customers better value than its competitors and to make money doing so Allan Afuah and Christopher L. tucci, Internet Business Models and Strategies: Text and cases, McGraw-Hill 2001

What is a Business Model? ◼ A set of planned activities designed to result in a profit in a marketplace. ◼ The method by which a firm builds and uses its resources to offer its customers better value than its competitors and to make money doing so. ◼ Allan Afuah and Christopher L. Tucci, Internet Business Models and Strategies: Text and cases. McGraw-Hill, 2001

什么是商业模式 预期在市场上产生利润的一系列规划好 的活动 公司构建和利用它的资源为客户提供比 其竞争者更好价值并赢利的方法

什么是商业模式 ◼ 预期在市场上产生利润的一系列规划好 的活动 ◼ 公司构建和利用它的资源为客户提供比 其竞争者更好价值并赢利的方法

Elements of a business model 利润点( Profit site) ■客户价值( Customer value) ■范围( Scope ■定价( Pricing) 收入来源( Revenue sources) 关联活动( Connected activities) ■实施( Implementation) 能力( Capabilities) ■持久性( Sustainability) ■成本结构( Cost structure)

Elements of a Business Model ◼ 利润点（Profit Site） ◼ 客户价值（Customer value） ◼ 范围（Scope） ◼ 定价（Pricing） ◼ 收入来源（Revenue sources） ◼ 关联活动（Connected activities） ◼ 实施（Implementation） ◼ 能力（Capabilities） ◼ 持久性（Sustainability） ◼ 成本结构（Cost Structure）

Successful Business model ■ Correct profit site High customer Value Complementary Scope Control over Pricing Defensible sources of revenue Consistent connected activities Unique, Inimitable Capabilities Excellent Implementation Sustainability for the Future low cost

Successful Business Model ◼ Correct profit site ◼ High Customer Value ◼ Complementary Scope ◼ Control over Pricing ◼ Defensible Sources of Revenue ◼ Consistent Connected Activities ◼ Unique, Inimitable Capabilities ◼ Excellent Implementation ◼ Sustainability for the Future ◼ Low cost