上海交通大学：《工程设计——产品设计与开发 Product Design and Development》课程教学资源（课件讲义，英文版）Chapter 10 Product Architecture

Product Architecture Teaching materials to accompany: Product Design and Development Chapter 10 Karl T.Ulrich and Steven D.Eppinger 5th Edition,Irwin McGraw-Hill,2012

Product Architecture Teaching materials to accompany: Product Design and Development Chapter 10 Karl T. Ulrich and Steven D. Eppinger 5th Edition, Irwin McGraw-Hill, 2012

Product Design and Development Karl T.Ulrich and Steven D.Eppinger 5th edition,Irwin McGraw-Hill,2012. Chapter Table of Contents: 1. Introduction 2 Development Processes and Organizations Opportunity Identification 4. Product Planning 5. Identifying Customer Needs 6. Product Specifications 7 Concept Generation Concept Selection 9. Concept Testing 10. Product Architecture 11. Industrial Design FIFTH EDITION 12. Design for Environment Product Design 13. Design for Manufacturing and Development 14. Prototyping 15. Robust Design 16. Patents and Intellectual Property 17. Product Development Economics 18. Managing Projects KARL T.ULRICH STEVEN D.EPPINGER

Product Design and Development Karl T. Ulrich and Steven D. Eppinger 5th edition, Irwin McGraw-Hill, 2012. Chapter Table of Contents: 1. Introduction 2. Development Processes and Organizations 3. Opportunity Identification 4. Product Planning 5. Identifying Customer Needs 6. Product Specifications 7. Concept Generation 8. Concept Selection 9. Concept Testing 10. Product Architecture 11. Industrial Design 12. Design for Environment 13. Design for Manufacturing 14. Prototyping 15. Robust Design 16. Patents and Intellectual Property 17. Product Development Economics 18. Managing Projects

Product Development Process Concept System-Level Detail Testing and Production Planning Development Design Design Refinement Ramp-Up Platform Concept Decomposition decision decision decision Product architecture is determined early in the development process

Planning Product Development Process Concept Development System-Level Design Detail Design Testing and Refinement Production Ramp-Up Product architecture is determined early in the development process. Platform decision Concept decision Decomposition decision

Product Architecture Example: Hewlett-Packard DeskJet printer

Product Architecture Example: Hewlett-Packard DeskJet Printer

Product Architecture:Definition The arrangement of functional elements into physical chunks which become the building blocks for the product or family of products. module nodule module ule Product module ule module

Product Architecture: Definition The arrangement of functional elements into physical chunks which become the building blocks for the product or family of products. Product module module module module module module module module

Trailer Example: Modular Architecture box protect cargo from weather connect to hitch vehicle fairing minimize air drag bed support cargo loads suspend springs trailer structure transfer loads wheels to road

Trailer Example: Modular Architecture box hitch fairing bed springs wheels protect cargo from weather connect to vehicle minimize air drag support cargo loads suspend trailer structure transfer loads to road

Trailer Example: Integral Architecture upper half protect cargo from weather lower half connect to vehicle minimize nose piece air drag cargo hanging support straps cargo loads spring slot suspend covers trailer structure transfer loads wheels to road

Trailer Example: Integral Architecture upper half lower half nose piece cargo hanging straps spring slot covers wheels protect cargo from weather connect to vehicle minimize air drag support cargo loads suspend trailer structure transfer loads to road

What is this?

What is this?

Nail Clippers? ⊙

Nail Clippers?

Modular Product Architectures Chunks implement one or a few functions entirely. Interactions between chunks are well defined. Modular architecture has advantages in simplicity and reusability for a product family or platform. Swiss Army Knife Sony Walkman

Modular Product Architectures • Chunks implement one or a few functions entirely. • Interactions between chunks are well defined. • Modular architecture has advantages in simplicity and reusability for a product family or platform. Swiss Army Knife Sony Walkman