上海交通大学:《工程设计——产品设计与开发 Product Design and Development》课程教学资源(课件讲义,英文版)Chapter 01 Introduction

上游充通大学 e SHANGHAI JIAO TONG UNIVERSITY Chapter 1 Introduction Based on the teaching materials offered by Karl T.Ulrich and Steven D.Eppinger 5th Edition,Irwin McGraw-Hill,2012. 及
Chapter 1 Introduction Based on the teaching materials offered by Karl T. Ulrich and Steven D. Eppinger 5th Edition, Irwin McGraw-Hill, 2012

上游充通大粤 SHANGHAI JIAO TONG UNIVERSITY Research and Development R T Basic Technology Product Research Development Development Discovery process Loosely structured ©Structured methods 。No set timing ·Difficult to plan ©Planned timing Unpredictable returns ©Predictable outcome ·Less predictable Short term ·Long term ·Medium term
Research and Development Structured methods Planned timing Predictable outcome Short term R D • Loosely structured • Difficult to plan • Less predictable • Medium term • Discovery process • No set timing • Unpredictable returns • Long term T Basic Research Technology Development Product Development

上游充通大¥ SHANGHAI JIAO TONG UNIVERSITY Changing Dimensions of Competition Manufacturing: Product Development: Cost and Quality Features and Function Competitiveness today is more than ever based on product development capability
Changing Dimensions of Competition Competitiveness today is more than ever based on product development capability. Manufacturing: Cost and Quality Product Development: Features and Function

Creating Value through Product Development: It's all about the product
Creating Value through Product Development: It’s all about the product

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Apple: Simply Better Products

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