对外经贸大学：《商务英语写作》课程教学资源（授课教案）第六课 日常订货信 Letters about Routine Orders

Lesson Six Lesson 6 Letters about Routine Orders 第六课 日常订货信 教学目的 1.了解日常定货信的特点 2.运用书中介绍的基本结构来写日常定货信 3.掌握语言点和表达方法 时间安排：三小时 Letters about Routine Orders Business firms order merchandise,services,and supplies almost every business day.For repeat orders some suppliers furnish similar forms directly to the buyers. The buyers are required to complete the purchase order form by filling the shipping address,the quantity,the specification,the shipment date,and other necessary information.Together with the order form,usually a letter is sent.Letters of this kind are referred to as routine order letters. Although routine order letters are written almost every business day,they create one half ofa contract.They constitute the offer portion ofa contract that is fulfilled when the shipper sends the goods,therefore,all the specifics necessary should be included to complete the letters.Not only should the information be direct and clear,it should also be easy to understand.The clearer and themore precise the letter,the faster and the more accurate you get the goods you order. In order to make your order a definite offer,the outline for routine order letters should be deductive: 1.Use direct language in the first sentence.State"Please ship","Pleasesend", "We would like to order","We would like to purchase"to assure the seller of your definite purchase.Be sure to avoid those phrases like"I'm interested in","I'd like to have the opportunity","We are looking for",or other similar indefinite expressions

Lesson Six Lesson 6 Letters about Routine Orders 第六课 日常订货信 教学目的 1．了解日常定货信的特点 2．运用书中介绍的基本结构来写日常定货信 3．掌握语言点和表达方法 时间安排：三小时 Letters about Routine Orders Business firms order merchandise, services, and supplies almost every business day. For repeat orders some suppliers furnish similar forms directly to the buyers. The buyers are required to complete the purchase order form by filling the shipping address, the quantity, the specification, the shipment date, and other necessary information. Together with the order form, usually a letter is sent. Letters of this kind are referred to as routine order letters. Although routine order letters are written almost every business day, they create one half of a contract. They constitute the offer portion of a contract that is fulfilled when the shipper sends the goods, therefore, all the specifics necessary should be included to complete the letters. Not only should the information be direct and clear, it should also be easy to understand. The clearer and the more precise the letter, the faster and the more accurate you get the goods you order. In order to make your order a definite offer, the outline for routine order letters should be deductive: 1. Use direct language in the first sentence. State "Please ship", "Please send", "We would like to order", “We would like to purchase" to assure the seller of your definite purchase. Be sure to avoid those phrases like “I'm interested in", "I'd like to have the opportunity", "We are looking for", or other similar indefinite expressions

2.Describe what you want exactly.Indicate the catalogue numbers,sizes, colors,prices,specifications,and all other relevant information that will enable the seller to fill the order promptly and accurately without any further questions. 3.Present the terms ofpayment and the shipping instructions.Don't forget that the shipper is free to ship by normal method without a specific instruction from the buyer.Indicate when,where,and how the order is to be executed. 4.Close the letter with a confident expectation ofdelivery. Specimen Letters 6.1A Repeat Order for One or Two Kinds of Goods Dear Sirs Please send us your Milky White Chocolates as stated in your current winter catalog. We would like to purchase ten cases of Milky White Chocolate Mints--12- ounce packages,24 packs per case,catalog No.Sc-123,at the price ofUS$10.59 per case and fifteen cases of Milky White Chocolate Bars-6-ounce bars,24 bars per case,catalog No.Sc-256,at the price ofUS$15.89 per case. Please mail these items by air freight as we need them by 20th December and charge the amount to our account No.018325585. If it is convenient,please include with the delivery a few samples ofyour new chocolate products,as you did with the pastthree years'orders.The samples help convince our customers to buy your delicious products. Yours faithfully 6.2.A Routine Order for Sport Supplies Dear Sirs We are delighted to inform you that your sport supplies have found a steady market here.Please ship us the merchandise according to the following requirements:

2. Describe what you want exactly. Indicate the catalogue numbers, sizes, colors, prices, specifications, and all other relevant information that will enable the seller to fill the order promptly and accurately without any further questions. 3. Present the terms of payment and the shipping instructions. Don't forget that the shipper is free to ship by normal method without a specific instruction from the buyer. Indicate when, where, and how the order is to be executed. 4. Close the letter with a confident expectation of delivery. Specimen Letters 6.1A Repeat Order for One or Two Kinds of Goods Dear Sirs Please send us your Milky White Chocolates as stated in your current winter catalog. We would like to purchase ten cases of Milky White Chocolate Mints -- 12- ounce packages, 24 packs per case, catalog No. Sc-123, at the price of US$ 10.59 per case and fifteen cases of Milky White Chocolate Bars – 6-ounce bars, 24 bars per case, catalog No. Sc-256, at the price of US$ 15.89 per case. Please mail these items by air freight as we need them by 20th December and charge the amount to our account No. 018325585. If it is convenient, please include with the delivery a few samples of your new chocolate products, as you did with the past three years’ orders. The samples help convince our customers to buy your delicious products. Yours faithfully 6.2. A Routine Order for Sport Supplies Dear Sirs We are delighted to inform you that your sport supplies have found a steady market here. Please ship us the merchandise according to the following requirements:

Review Questions 1.In what situation is a routine order letter written? 2.What is the deductive way ofplacinga routine order? 3.In which situation is a table or list recommended for stating purchasing requirements? 4.What are the advantages ofusinga form letter for placinga routine order? 5.From one of your personal cases state the major points to which you have to pay much attention in sending an order. Application Problems Exercise 1.Write a routine order letter,using the information below: Exercise 2.You have just finished filling the order form No.009867 for 10 cartons of traveller pocket calculators,24 boxes to a carton.Write a form letter expecting a prompt shipment

Review Questions 1.In what situation is a routine order letter written? 2.What is the deductive way of placing a routine order? 3.In which situation is a table or list recommended for stating purchasing requirements? 4.What are the advantages of using a form letter for placing a routine order? 5.From one of your personal cases state the major points to which you have to pay much attention in sending an order. Application Problems Exercise 1. Write a routine order letter, using the information below: Exercise 2. You have just finished filling the order form No. 009867 for 10 cartons of traveller pocket calculators, 24 boxes to a carton. Write a form letter expecting a prompt shipment