对外经贸大学：《商务英语写作》课程教学资源（授课教案）第二十一课 致辞祝词 Ceremonial Speeches

常玉田 对外经济贸易大学英语学院 Lesson 21 Ceremonial Speeches 第二十一课致辞祝词 After studying this lesson,you will be able to: Recognize common function speeches A Apply appropriate sentences when writing such texts “致辞”也叫“致词”、“祝词”，是在举行仪式等许多国际交往场合各方负责人发 表的礼节性讲话。 这类致辞的主题多种多样。从发表讲话的角度来看，东道主方面作的致词可以表示欢 迎、欢送、祝贺等；客人一方可以致词表示告别、答谢、哀悼等议题。此外还有会议开幕 式、闭幕式、就职典礼、招待会祝酒辞等场合发表的讲话。 致辞的撰写是公关礼仪应用文写作中的重要部分。 撰写致辞时，要尽量参看包含了这类内容的教科书中的例文，在例文的框架之下增加 你的具体的细节内容。 同时要了解与具体客户及其来自国家的风俗习惯和公关礼仪。 致辞一般都是由上司出面做，因此你在起草撰写时必须注意角度、语气的变换。 祝词的遣词造句应当尽量注意礼貌得体、简练利落。 般而言，致词由标题、日期、称谓和正文组成。 ●标题：标题是表明祝词类别的，如就职演说、开幕词、祝酒辞等。 ●日期：在标题下面间隔一行的中央注明日期。 ●称谓：称谓随致辞受众和场合的不同而有所区别。 ●正文：致辞的主体，有许多固定的套语，但应适应场合。 其中标题和日期在致辞时可以省略，但是书面上应当写出来。 常见的称谓有： Mr.President, Mr.Chairperson/Chairman /Chairwoman, Distinguished guests Ladies and Gentlemen Dear Friends Chang Yutian UIBE

常玉田 对外经济贸易大学 英语学院 Chang Yutian UIBE Lesson 21 Ceremonial Speeches 第二十一课 致辞祝词 After studying this lesson, you will be able to:  Recognize common function speeches  Apply appropriate sentences when writing such texts “致辞”也叫“致词”、“祝词”，是在举行仪式等许多国际交往场合各方负责人发 表的礼节性讲话。 这类致辞的主题多种多样。从发表讲话的角度来看，东道主方面作的致词可以表示欢 迎、欢送、祝贺等；客人一方可以致词表示告别、答谢、哀悼等议题。此外还有会议开幕 式、闭幕式、就职典礼、招待会祝酒辞等场合发表的讲话。 致辞的撰写是公关礼仪应用文写作中的重要部分。 撰写致辞时，要尽量参看包含了这类内容的教科书中的例文，在例文的框架之下增加 你的具体的细节内容。 同时要了解与具体客户及其来自国家的风俗习惯和公关礼仪。 致辞一般都是由上司出面做，因此你在起草撰写时必须注意角度、语气的变换。 祝词的遣词造句应当尽量注意礼貌得体、简练利落。 一般而言，致词由标题、日期、称谓和正文组成。 ⚫ 标题：标题是表明祝词类别的，如就职演说、开幕词、祝酒辞等。 ⚫ 日期：在标题下面间隔一行的中央注明日期。 ⚫ 称谓：称谓随致辞受众和场合的不同而有所区别。 ⚫ 正文：致辞的主体，有许多固定的套语，但应适应场合。 其中标题和日期在致辞时可以省略，但是书面上应当写出来。 常见的称谓有： Mr. President, Mr. Chairperson /Chairman /Chairwoman, Distinguished guests Ladies and Gentlemen Dear Friends

常玉田 对外经济贸易大学英语学院 1.Welcoming Speeches 例. Ladies and Gentlemen, I am very happy that you are here on your visit to my company.My staff and I are very proud and honored to have such distinguished guests as you with us today at our company. We will do our best to make your visit comfortable and worthwhile.In a moment my colleagues will show you around of our new factory and the research center.Please do not hesitate to ask any questions you might have. I want to extend my warmest welcome to all of you,and sincerely hope that your visit here will be worthwhile and meaningful. 例. Ladies and Gentlemen, Good afternoon,everyone.May I have your attention for a minute,please. It is a great pleasure for us to have Mr.Caissons with us today.Please allow me now to extend our warm welcome and cordial greeting to our distinguished guest,on behalf of all my colleagues and staff members present here. As CEO of Coquina International,our decade-long business partner in the States,Mr.Caissons has always been of great help to our North American operations.We all remember the days when our company began to feel around in that vast market,and it was with his full assistance that we were able to establish our stronghold on the continent. Also Mr.Caissons offered support in our staff training aimed at maintaining and developing important niche markets in the Americas.Now,let us invite Mr. Caissons to speak to us. Chang Yutian UIBE

常玉田 对外经济贸易大学 英语学院 Chang Yutian UIBE 1. WelcomingSpeeches 例. Ladies and Gentlemen, I am very happy that you are here on your visit to my company. My staff and I are very proud and honored to have such distinguished guests as you with us today at our company. We will do our best to make your visit comfortable and worthwhile. In a moment my colleagues will show you around of our new factory and the research center. Please do not hesitate to ask any questions you might have. I want to extend my warmest welcome to all of you, and sincerely hope that your visit here will be worthwhile and meaningful. 例. Ladies and Gentlemen, Good afternoon, everyone. May I have your attention for a minute, please. It is a great pleasure for us to have Mr. Caissons with us today. Please allow me now to extend our warm welcome and cordial greeting to our distinguished guest, on behalf of all my colleagues and staff members present here. As CEO of Coquina International, our decade-long business partner in the States, Mr. Caissons has always been of great help to our North American operations. We all remember the days when our company began to feel around in that vast market, and it was with his full assistance that we were able to establish our stronghold on the continent. Also Mr. Caissons offered support in our staff training aimed at maintaining and developing important niche markets in the Americas. Now, let us invite Mr. Caissons to speak to us

常玉田 对外经济贸易大学英语学院 2.Toast Speeches 例。 Distinguished guests, Ladies and Gentlemen, First of all,on behalf of my colleagues and the company,I wish to warmly welcome Mr.Pierre Chardon, Mr.Teilhard Ibrahim,and Mr.and Mrs.Rajiv Patnaik on your tour of Shangdi and other high-tech parks in and around Beijing. We,the New Century Electronics Co.,and Bandwagon Engineered Testing Systems,have been close partners since the late 1980s.We are confident that your visit will surely further the development of our cooperation. Now please raise your glasses and drink a toast, to the health of our distinguished guests, to the further development of cooperation between us, to the health of all friends here,and to the success of your current visit. 例. Mr.Chairman,ladies and gentlemen, We are delighted to be in your lovely city of Beijing,capital of your equally wonderful country.Here in the past few days we have concluded what we have from the very beginning believed to be of tremendous importance for both companies,and meanwhile have been through almost all the major places of historic interest in town. Chang Yutian UIBE

常玉田 对外经济贸易大学 英语学院 Chang Yutian UIBE 2. Toast Speeches 例. Distinguished guests, Ladies and Gentlemen, First of all, on behalf of my colleagues and the company, I wish to warmly welcome Mr. Pierre Chardon, Mr. Teilhard Ibrahim, and Mr. and Mrs. Rajiv Patnaik on your tour of Shangdi and other high-tech parks in and around Beijing. We, the New Century Electronics Co., and Bandwagon Engineered Testing Systems, have been close partners since the late 1980s. We are confident that your visit will surely further the development of our cooperation. Now please raise your glasses and drink a toast, to the health of our distinguished guests, to the further development of cooperation between us, to the health of all friends here, and to the success of your current visit. 例. Mr. Chairman, ladies and gentlemen, We are delighted to be in your lovely city of Beijing, capital of your equally wonderful country. Here in the past few days we have concluded what we have from the very beginning believed to be of tremendous importance for both companies, and meanwhile have been through almost all the major places of historic interest in town

常玉田 对外经济贸易大学英语学院 We believe we have accomplished a great deal during our brief stay. Certainly,and for all of us in my team,it has been one of the most memorable trips we have ever made to a magnificent country. Now I should like to propose a toast to the health of our host, to the health of all the people here,and to our growing private as well as commercial ties! 3.Farewell Speeches 例. Mr.President,Ladies and Gentlemen, I feel very pleased to attend your reception and have the opportunity to talk with all the friends here,and thank you for your nice welcome. I had been looking forward to this trip,and now I have been more than rewarded. Following the years of continuous and friendly relations between our two companies,many corporate officials,engineers,technicians and market people have visited each other and worked together over so many deals and transactions. And now,I feel very much honored to have this opportunity to meet so many people like you.I am sure my stay here will be fruitful and enjoyable.I do hope to learn much from you while I am here. Thank you. 例. Chang Yutian UIBE

常玉田 对外经济贸易大学 英语学院 Chang Yutian UIBE We believe we have accomplished a great deal during our brief stay. Certainly, and for all of us in my team, it has been one of the most memorable trips we have ever made to a magnificent country. Now I should like to propose a toast to the health of our host, to the health of all the people here, and to our growing private as well as commercial ties! 3. Farewell Speeches 例. Mr. President, Ladies and Gentlemen, I feel very pleased to attend your reception and have the opportunity to talk with all the friends here, and thank you for your nice welcome. I had been looking forward to this trip, and now I have been more than rewarded. Following the years of continuous and friendly relations between our two companies, many corporate officials, engineers, technicians and market people have visited each other and worked together over so many deals and transactions. And now, I feel very much honored to have this opportunity to meet so many people like you. I am sure my stay here will be fruitful and enjoyable. I do hope to learn much from you while I am here. Thank you. 例

常玉田 对外经济贸易大学英语学院 Mr.Chairman, Mr.President, Friends,ladies and gentlemen, First of all,allow me to thank all of you for your kind invitation and pleasant company for this fruitful visit.We have been greatly privileged to have had this opportunity of touring your wonderful country and meeting so many interesting people. Most important of all,we have concluded and signed three agreements between us.We have dined and wined with you.We have bargained,rammed the table,and laughed with you.And through these we have talked and came up with full understand ing of the problems of mutual concern. I avail myself of this opportunity to say thanks to you all. And I look forward to seeing you in our country. Thank you,and good-bye,my friends. Chang Yutian UIBE

常玉田 对外经济贸易大学 英语学院 Chang Yutian UIBE Mr. Chairman, Mr. President, Friends, ladies and gentlemen, First of all, allow me to thank all of you for your kind invitation and pleasant company for this fruitful visit. We have been greatly privileged to have had this opportunity of touring your wonderful country and meeting so many interesting people. Most important of all, we have concluded and signed three agreements between us. We have dined and wined with you. We have bargained, rammed the table, and laughed with you. And through these we have talked and came up with full understanding of the problems of mutual concern. I avail myself of this opportunity to say thanks to you all. And I look forward to seeing you in our country. Thank you, and good-bye, my friends