对外经贸大学：《商务英语写作》课程教学资源（授课教案）第二十二课 祝贺信 Congratulation Letters

常玉田 对外经济贸易大学。英语学院 Lesson 22 Congratulation Letters 第二十二课祝贺信 After studying this lesson,you will be able to: ARecognize letters of congratulation A Use appropriate formats and sentences when writing such letters 祝贺信 顾名思义，祝贺信是向收件人表示庆贺的信函。 英美国家的贺信用得多。举凡重大庆节、职务晋升、工作调动、产品开发成功、产品 上市、分店开张、迁往新址等等，人们如果不能亲自前往捧场，便会写信祝贺。 在工商界，互寄贺信早已成了一种公共关系手段，是人们维持关系、增进友谊、联络 感情、促进交往的常见表示方式之一。 贺信与贺卡的区别，在于贺信可以多写一些有针对性的话，版面可以设计得更为个性 化，可以使用印有公司抬头的信纸和信封。 写祝贺信函时应当注意： ●主题明确：应当突出对方成就，让对方高兴，给人鼓舞 ● 评价得当：避免一味吹捧，也不要言过其实，否则显得特虚 ● 行文规范：称谓恰当、语言精炼、篇幅简短 ● 情感真挚：行文应当表现出真诚的喜悦，致以衷心的祝福；最好不 要过于明显地涉及公司业务和个人利益：尤其不要同时谈论双方正 在进行中的某项具体的业务 贺信应当及时撰写、趁早发出；寄出迟误倒不如干脆不写。 实际上，对贸易伙伴的一些公关活动人们多少都会有所知晓，因而一般应当事先写好 祝贺信函，事件发生之后根据情况填写上人名（有时出场人物可能有变）、日期等即可。 代表公司或机构的祝贺信函更应体例正式，措辞严谨，为此应当注意文辞，适当使用 套语。 Chang Yutian UIBE

常玉田 对外经济贸易大学 英语学院 Chang Yutian UIBE Lesson 22 Congratulation Letters 第二十二课 祝贺信 After studying this lesson, you will be able to:  Recognize letters of congratulation  Use appropriate formats and sentences when writing such letters 祝贺信 顾名思义，祝贺信是向收件人表示庆贺的信函。 英美国家的贺信用得多。举凡重大庆节、职务晋升、工作调动、产品开发成功、产品 上市、分店开张、迁往新址等等，人们如果不能亲自前往捧场，便会写信祝贺。 在工商界，互寄贺信早已成了一种公共关系手段，是人们维持关系、增进友谊、联络 感情、促进交往的常见表示方式之一。 贺信与贺卡的区别，在于贺信可以多写一些有针对性的话，版面可以设计得更为个性 化，可以使用印有公司抬头的信纸和信封。 写祝贺信函时应当注意： ⚫ 主题明确：应当突出对方成就，让对方高兴，给人鼓舞 ⚫ 评价得当：避免一味吹捧，也不要言过其实，否则显得特虚 ⚫ 行文规范：称谓恰当、语言精炼、篇幅简短 ⚫ 情感真挚：行文应当表现出真诚的喜悦，致以衷心的祝福；最好不 要过于明显地涉及公司业务和个人利益；尤其不要同时谈论双方正 在进行中的某项具体的业务 贺信应当及时撰写、趁早发出；寄出迟误倒不如干脆不写。 实际上，对贸易伙伴的一些公关活动人们多少都会有所知晓，因而一般应当事先写好 祝贺信函，事件发生之后根据情况填写上人名(有时出场人物可能有变)、日期等即可。 代表公司或机构的祝贺信函更应体例正式，措辞严谨，为此应当注意文辞，适当使用 套语

常玉田 对外经济贸易大学英语学院 对于收到的贺信，一般都要给予书面回复。本节罗列了两封复信为例。 1.On Career Path 例 Dear Mr.Guy Grant, Congratulations on your recent promotion to the vice presidency for international marketing at Dong'an Peanuts Company. You truly deserve this promotion,and those who will work for you will be fortunate to have you as their immediate supervisor. I have pleasure in recalling how much we've achieved by working with you over the past years,and am sure our pleasant business relationship will be going for the better under your executive presidency. Sincerely yours, wang Ning Wang Ning President,Huayin Co. 例. Dear Mr.Adel: Chang Yutian UIBE

常玉田 对外经济贸易大学 英语学院 Chang Yutian UIBE 对于收到的贺信，一般都要给予书面回复。本节罗列了两封复信为例。 1. On Career Path 例 Dear Mr. Guy Grant, Congratulations on your recent promotion to the vice presidency for international marketing at Dong’an Peanuts Company. You truly deserve this promotion, and those who will work for you will be fortunate to have you as their immediate supervisor. I have pleasure in recalling how much we’ve achieved by working with you over the past years, and am sure our pleasant business relationship will be going for the better under your executive presidency. Sincerely yours, Wang Ning Wang Ning President, Huayin Co. 例. Dear Mr. Adel:

常玉田 对外经济贸易大学英语学院 Congratulations on your recent promotion to head the Marketing Department of Ametek Inc.,Mansfield Metals Div. My fellow managers and I are delighted that your work in international marketing for the past decade has been recognized this way.We join in sending you our best wishes for the future. Through the years of working together with you,many of us are well aware of how much you've been dedicated to the successful business stories between our two companies.We are all looking forward to your trip to China next month when we will celebrate your advancement in a more formal way. Again,congratulations to you,Mr.Adel--good luck and good wishes on your new position as Director of Marketing Department. Cordially yours Ge Yongming Ge Yongming Marketing Director 例。 Dear Jack, I have just read in this morning's Times that you have been made Sales Director of Excellence Trading Co. Congratulations on your promotion.Knowing you as I do,this will not be the last promotion you get.I look forward to the day when you are in the top job. My very best good wishes. Yours, Jackie Chang Yutian UIBE

常玉田 对外经济贸易大学 英语学院 Chang Yutian UIBE Congratulations on your recent promotion to head the Marketing Department of Ametek Inc., Mansfield Metals Div. My fellow managers and I are delighted that your work in international marketing for the past decade has been recognized this way. We join in sending you our best wishes for the future. Through the years of working together with you, many of us are well aware of how much you’ve been dedicated to the successful business stories between our two companies. We are all looking forward to your trip to China next month when we will celebrate your advancement in a more formal way. Again, congratulations to you, Mr. Adel -- good luck and good wishes on your new position as Director of Marketing Department. Cordially yours Ge Yongming Ge Yongming Marketing Director 例. Dear Jack, I have just read in this morning's Times that you have been made Sales Director of Excellence Trading Co. Congratulations on your promotion. Knowing you as I do, this will not be the last promotion you get. I look forward to the day when you are in the top job. My very best good wishes. Yours, Jackie

常玉田 对外经济贸易大学英语学院 2.On a Public Honor 例 Dear Mr.Burundi, On reading through this morning's Times I came across your name in the "New Year Honor List"and hasten to add my congratulations to the many you will be receiving. The award will give prove delightful to many people who know you and your work.I am happy that the many years service you have dedicated to global travel and marketing has been recognized and appreciated. People working around me are deeply impressed by your work in our mutual business transactions over the past years.What you have done has been quite outstanding and it is very gratifying to know that these have now been so suitably rewarded. We wish you ever success in the coming year and look forward to better cooperation with you in the future. Warm regards and best wishes to you and your family! Yours ever cordially, Wang Fulin Wang Fulin Managing Director Chang Yutian UIBE

常玉田 对外经济贸易大学 英语学院 Chang Yutian UIBE 2. On a Public Honor 例. Dear Mr. Burundi, On reading through this morning's Times I came across your name in the “New Year Honor List” and hasten to add my congratulations to the many you will be receiving. The award will give prove delightful to many people who know you and your work. I am happy that the many years service you have dedicated to global travel and marketing has been recognized and appreciated. People working around me are deeply impressed by your work in our mutual business transactions over the past years. What you have done has been quite outstanding and it is very gratifying to know that these have now been so suitably rewarded. We wish you ever success in the coming year and look forward to better cooperation with you in the future. Warm regards and best wishes to you and your family! Yours ever cordially, Wang Fulin Wang Fulin Managing Director

常玉田 对外经济贸易大学英语学院 例。 Larry, We all want to congratulate you on your being awarded Salesman of the Year.It's very nice to all of us,your co-workers,to know of the excellent job you've been doing. If you can spare the time,we'd like to take you to a light dinner to celebrate. I'll give you a call before noon tomorrow. Jimmy 3.Anniversary Congratulatory Message 例 This August 26 is the fiftieth anniversary of the establishment of your Centran Import Export Co.Ltd.. On behalf of the Municipal Commission of Foreign Trade and Economic Cooperation,hereby I extend my cordial congratulations to your company and to all its executives and staff members. And I would like to take this opportunity to express my heartfelt gratitude to you for your cooperation and support over the past years. Chang Yutian UIBE

常玉田 对外经济贸易大学 英语学院 Chang Yutian UIBE 例. Larry, We all want to congratulate you on your being awarded Salesman of the Year. It’s very nice to all of us, your co-workers, to know of the excellent job you’ve been doing. If you can spare the time, we’d like to take you to a light dinner to celebrate. I’ll give you a call before noon tomorrow. Jimmy 3. Anniversary Congratulatory Message 例. This August 26 is the fiftieth anniversary of the establishment of your Centran Import & Export Co. Ltd.. On behalf of the Municipal Commission of Foreign Trade and Economic Cooperation, hereby I extend my cordial congratulations to your company and to all its executives and staff members. And I would like to take this opportunity to express my heartfelt gratitude to you for your cooperation and support over the past years

常玉田 对外经济贸易大学英语学院 May Centran Import Export Co.Ltd.perform better and grow faster. 4.Replyingto Congratulationon Promotion 例. Dear Mr.Wang Ning, Many thanks for your nice words about my promotion and for the good wishes. The new job is going to be demanding,especially as I make the transition. I am going to give it my all,however.Your support and contribution will help ease the burden and open up a new era in our common interests. Again I truly appreciate your thoughtfulness for my promotion.I am looking forward to more opportunities of working with you and wish you every success. Cordially yours, Gay Grant Guy Grant 5.Replyingto Congratulationon a Public Award Chang Yutian UIBE

常玉田 对外经济贸易大学 英语学院 Chang Yutian UIBE May Centran Import & Export Co. Ltd. perform better and grow faster. 4. Replying to Congratulation on Promotion 例. Dear Mr. Wang Ning, Many thanks for your nice words about my promotion and for the good wishes. The new job is going to be demanding, especially as I make the transition. I am going to give it my all, however. Your support and contribution will help ease the burden and open up a new era in our common interests. Again I truly appreciate your thoughtfulness for my promotion. I am looking forward to more opportunities of working with you and wish you every success. Cordially yours, Guy Grant Guy Grant 5. Replying to Congratulation on a Public Award

常玉田 对外经济贸易大学英语学院 例 Dear Mr.Ge Yongming, Thank you for your letter conveying congratulations to me on the award of the Who's Who honor. I am of course happy that anything I may have done should be rewarded by an honor,but at the same time I regard the award as something of a tribute to the teamwork of my colleagues,rather than to me personally. Indeed I have always enjoyed the willing help and support of many contributors,who include you,my sincere partner from the other side of the world. May our pleasant relations continue to expand in future. Yours truly, Adam Adel 6.Seasonal Greetings 例 It is a pleasure to have this opportunity to send my greetings and best wishes to you for the year of 2002. I hope that the coming year will register a further increase in business Chang Yutian UIBE

常玉田 对外经济贸易大学 英语学院 Chang Yutian UIBE 例. Dear Mr. Ge Yongming, Thank you for your letter conveying congratulations to me on the award of the Who's Who honor. I am of course happy that anything I may have done should be rewarded by an honor, but at the same time I regard the award as something of a tribute to the teamwork of my colleagues, rather than to me personally. Indeed I have always enjoyed the willing help and support of many contributors, who include you, my sincere partner from the other side of the world. May our pleasant relations continue to expand in future. Yours truly, Adam Adel 6. Seasonal Greetings 例 It is a pleasure to have this opportunity to send my greetings and best wishes to you for the year of 2002. I hope that the coming year will register a further increase in business

常玉田 对外经济贸易大学英语学院 volume between our two companies and we look forward to continuing our friendly relations with you. I sincerely wish you and your family a very Merry Christmas and a happy New Year. 例。 UNITED NATIONS NATIONS UNIES On the Occasion of"WTCA Day" Message from Kofi Annan,Secretary-General of UN To Guy Tozzoli,President of World Trade Centers Association New York,12 June,2002 Trade is as important to the United Nations as it is to you who have gathered for World Trade Centers Association Day.Peacekeeping operations and our humanitarian work keep the United Nations in the headlines,but by far the largest portion of our budget and personnel are devoted to the less visible work of helping people to raise standards of living and build stable,peaceful societies.Trade Is at the core of this effort. World Trade Centers are already good partners of the United Nations.They are working with various parts of the UN system,including the UN Conference on Trade and Development,to link local business with global opportunities and to help developing countries in particular build up their capacity to compete in the global market.I hope we can also count on your support as we continue efforts to achieve the long-held goal of a truly fair and open global trading system-one that is free of protectionism,subsidies,and tariffs.Together,we must seize the opportunity offered by the new round of trade negotiations that the World Trade Organization has set in motion.The UN Global Compact-an initiative aimed at promoting responsible corporate citizenship-is yet another vehicle fur deepening the cooperation between the United Nations and the private sector. Chang Yutian UIBE

常玉田 对外经济贸易大学 英语学院 Chang Yutian UIBE volume between our two companies and we look forward to continuing our friendly relations with you. I sincerely wish you and your family a very Merry Christmas and a happy New Year. 例. UNITED NATIONS NATIONS UNIES On the Occasion of “WTCA Day” Message from Kofi Annan, Secretary-General of UN To Guy Tozzoli, President of World Trade Centers Association New York, 12 June, 2002 Trade is as important to the United Nations as it is to you who have gathered for World Trade Centers Association Day. Peacekeeping operations and our humanitarian work keep the United Nations in the headlines, but by far the largest portion of our budget and personnel are devoted to the less visible work of helping people to raise standards of living and build stable, peaceful societies. Trade Is at the core of this effort. World Trade Centers are already good partners of the United Nations. They are working with various parts of the UN system, including the UN Conference on Trade and Development, to link local business with global opportunities and to help developing countries in particular build up their capacity to compete in the global market. I hope we can also count on your support as we continue efforts to achieve the long-held goal of a truly fair and open global trading system – one that is free of protectionism, subsidies, and tariffs. Together, we must seize the opportunity offered by the new round of trade negotiations that the World Trade Organization has set in motion. The UN Global Compact – an initiative aimed at promoting responsible corporate citizenship – is yet another vehicle fur deepening the cooperation between the United Nations and the private sector

常玉田 对外经济贸易大学英语学院 Trade is valuable not just for the prosperity it can bring,but for the partnerships it builds.Trade may start as a straightforward relationship between importer and exporter,between countries in a region or between regions,but it can quickly evolve into more wide-ranging contacts that promote mutual understanding.That spirit can in turn help the world to address global challenges such as protecting the environment,promoting democracy,and combating crime,drug trafficking and the international terrorism that destroyed one of your association's most prominent and well-known members.And it is in that spirit of partnership that I send my best wishes for a successful and memorable event. Courtesy of World Trade Centers Association Hong Kong Chang Yutian UIBE

常玉田 对外经济贸易大学 英语学院 Chang Yutian UIBE Trade is valuable not just for the prosperity it can bring, but for the partnerships it builds. Trade may start as a straightforward relationship between importer and exporter, between countries in a region or between regions, but it can quickly evolve into more wide-ranging contacts that promote mutual understanding. That spirit can in turn help the world to address global challenges such as protecting the environment, promoting democracy, and combating crime, drug trafficking and the international terrorism that destroyed one of your association’s most prominent and well-known members. And it is in that spirit of partnership that I send my best wishes for a successful and memorable event. Courtesy of World Trade Centers Association Hong Kong