上海交通大学：《产品设计与开发 Product Design and Development》教学资源_Course syllabus_PDF_PDD Process

Development Processes and Organizations Dr.Chen Li 上游充通大 Massachusetts 安泰经济与管理学院？ pr Institute of Antal College of Economics Management.Shanghai Jao Tong University y Technolony

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Generic Development Process What? A process is a sequence of steps that transforms a set of inputs to a set of outputs.(compared to the physical processes) They are intellectual and organizational rather than physical. A well-Defined DP is useful for the following reasons: 1 Quality assurance(Checkpoints) 2 Coordination contributions and communication) 3 Planning(milestone) 4 Management (benchmark) 5 Improvement careful documentation) 上游通大￥ 安泰经济与管理学院 Massachusetts Institute of Antal College of Economics&Management Shanghal Joo Tong University Technology

单击此处编辑母版标题样式 • 单击此处编辑母版副标题样式 2 单击此处编辑母版标题样式 • 单击此处编辑母版副标题样式 2 单击此处编辑母版标题样式 • 单击此处编辑母版副标题样式 2 单击此处编辑母版标题样式 单击此处编辑母版文本样式 第二级 第三级 第四级 第五级 2 What? A process is a sequence of steps that transforms a set of inputs to a set of outputs. (compared to the physical processes) They are intellectual and organizational rather than physical. A well-Defined DP is useful for the following reasons: 1 Quality assurance (Checkpoints) 2 Coordination ( contributions and communication) 3 Planning (milestone) 4 Management (benchmark) 5 Improvement ( careful documentation) Generic Development Process

Generic Development Process o DP Wide set of concepts-Narrowing-Increasing Specification-The product can be reliably and repeatably produced DP:An information-Processing system The process concludes when all the information required to support production and sales has been created and communicated DP:A risk management System The key uncertainties are eliminated and the functions of the product are validated 上游充通大￥ 安泰经济与管理学院 Massachusetts Institute of Anta College of Economic&Managemert Shanghal Joo Tong University Technology

单击此处编辑母版标题样式 • 单击此处编辑母版副标题样式 3 单击此处编辑母版标题样式 • 单击此处编辑母版副标题样式 3 单击此处编辑母版标题样式 • 单击此处编辑母版副标题样式 3 单击此处编辑母版标题样式 单击此处编辑母版文本样式 第二级 第三级 第四级 第五级 3 • DP : Wide set of concepts- Narrowing-Increasing Specification-The product can be reliably and repeatably produced • DP: An information-Processing system The process concludes when all the information required to support production and sales has been created and communicated • DP: A risk management System The key uncertainties are eliminated and the functions of the product are validated Generic Development Process

Generic Development Process Six phases 0 Planning Corporate strategy-mission statement Input:Corporate strategy ,assessment of Technology development,market objectives.Output:mission statement 1 Concept development(chapter 4-8) 2 System-level design(Product architecture and decomposition,chapter 9) 3 Detail design(Complete Specification,production cost and robust performance,chapter 11,13) 4 Testing and refinement(Construction and evaluation,Early alpha prototype and Later beta prototype,chapter 12) 5 Production ramp-up(used in the intended production system) 上游充通大￥ 安泰经济与管理学院 Massachusetts Institute of Technology

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Concept Development:The Front-End Process 1 Identifying customer needs Understand customers'needs and effectively communicate with them 2 Establishing target specifications A precise description 3 Concept generation 10-20 concepts 4 Concept selection Within team 5 Concept testing With customers 上游充通大￥ 安泰经济与管理学院 Massachusetts Institute of Antal College of Economics&Management Shanghal Joo Tong University Technology

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Concept Development:The Front-End Process 6 Setting final specifications The detail of this activity in accurate way 7 Project planning Detailed development schedule 8 Economic analysis Financial analyst and economic model 9 Benchmarking of competitive products 10 Modeling and prototyping 上游充通大￥ 安泰经济与管理学院 Massachusetts Institute of Anta College of Economic&Managemert Shanghal Joo Tong University Technology

单击此处编辑母版标题样式 • 单击此处编辑母版副标题样式 6 单击此处编辑母版标题样式 • 单击此处编辑母版副标题样式 6 单击此处编辑母版标题样式 • 单击此处编辑母版副标题样式 6 单击此处编辑母版标题样式 单击此处编辑母版文本样式 第二级 第三级 第四级 第五级 6 Concept Development: The Front-End Process 6 Setting final specifications The detail of this activity in accurate way 7 Project planning Detailed development schedule 8 Economic analysis Financial analyst and economic model 9 Benchmarking of competitive products 10 Modeling and prototyping

Adapting Generic Product Development Process Generic(Market-Pull)Products:The team begins with a market opportunity and selects appropriate technologies to meet customer need Example:Sporting goods,furniture ,tools Technology-Push Products: The team begins with a new technology,then finds an appropriate market. Example:Gore-tex rainwear,Tyvek envelopes Platform Products: The team assumes that the new product will be built around an established technological subsystem. Example:computers ,printers Process-Intensive Products: Characteristics of the product are highly constrained by the production process. Example:snack foods ,breakfast 上通大￥ 安泰经济与管理学院 Massachusetts Institute of Antal College of Economics&Management Shanghal Joo Tong University Technology

单击此处编辑母版标题样式 • 单击此处编辑母版副标题样式 7 单击此处编辑母版标题样式 • 单击此处编辑母版副标题样式 7 单击此处编辑母版标题样式 • 单击此处编辑母版副标题样式 7 单击此处编辑母版标题样式 单击此处编辑母版文本样式 第二级 第三级 第四级 第五级 7 Adapting Generic Product Development Process 1 Generic(Market-Pull)Products: The team begins with a market opportunity and selects appropriate technologies to meet customer need Example: Sporting goods ,furniture ,tools Technology-Push Products: The team begins with a new technology, then finds an appropriate market. Example: Gore-tex rainwear, Tyvek envelopes Platform Products: The team assumes that the new product will be built around an established technological subsystem. Example: computers ,printers Process-Intensive Products: Characteristics of the product are highly constrained by the production process. Example: snack foods ,breakfast

Adapting Generic Product Development Process 2 Customized Products: New products are slight variations of existing configurations. Example:Medical shoe ,Artifical joints ·High-Risk Products: Technical or market uncertainties create high risks of failure. Example drug ,space system Quick-Build Products: Rapid modeling and prototyping enables many Design-build-test cycles Example:software ,cellular phones ·.Complex Systems: System must be decomposed into several subsystems and many components. Example:Airplanes,jet engines ,automobiles 上泽文通大学宝泰经济与管理学院 Massachusetts Institute of Antal College of Economics&Management Shanghal Joo Tong University Technology

单击此处编辑母版标题样式 • 单击此处编辑母版副标题样式 8 单击此处编辑母版标题样式 • 单击此处编辑母版副标题样式 8 单击此处编辑母版标题样式 • 单击此处编辑母版副标题样式 8 单击此处编辑母版标题样式 单击此处编辑母版文本样式 第二级 第三级 第四级 第五级 8 • Customized Products: New products are slight variations of existing configurations. Example: Medical shoe ,Artifical joints • High-Risk Products: Technical or market uncertainties create high risks of failure. Example :drug ,space system • Quick-Build Products: Rapid modeling and prototyping enables many Design-build-test cycles Example: software ,cellular phones • .Complex Systems: System must be decomposed into several subsystems and many components. Example: Airplanes, jet engines ,automobiles Adapting Generic Product Development Process 2

Product Development Process Flows Planning Concept Detail Testing and Production Design Refinement Ramp-Up Developmert Design Mission Concept System Spec Critical Design Production Approval Review Review Review Approval Generic Product Development Process 上游充通大￥： 安泰经济与管理学院 Massachusetts Institute of Antal College of Economics&Management Shanghal Joo Tong University Technology

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Product Development Process Flows Many Iteration Cycles Planning Concept ystem--eve Production Development Design Design Build Test Ramp-Up Mission Cycle Plan Concept Cycle Review Approval Reviews Review Spiral Product Development Process 上游充通大￥ 安泰经济与管理学院 Massachusetts Institute of Technology

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