《商务英语》课程PPT教学课件（文体分类阅读）Module 01 Business Letters（1/2）

BusinessLetters:Sales Emails and Follow-up EmailsModuleOneGenre-basedBusinessEnglish Reading

Business Letters: Sales Emails and Follow-up Emails Module One Genre-based Business English Reading

LearningObjectivesReadingPre-readingPost-reading FurtherReadingknow how to writea business emaillearn some terms about business emailsget familiar with the format and contents ofsales emails andfollow-up emailsknow the basics about business genrespractice the writing of business emails

Learning Objectives Pre-reading Reading Post-reading Further Reading 2 learn some terms about business emails 3 get familiar with the format and contents of sales emails and follow-up emails 4 know the basics about business genres 5 practice the writing of business emails 1 know how to write a business email

Pre-readingReadingPost-reading Further ReadingLearningObjectivesWatchthebusinessnews fromCNN,thentrytoanswerthefollowing questionsGETTINGCUSTOMERS

Learning Objectives Pre-reading Reading Post-reading Further Reading Watch the business news from CNN, then try to answer the following questions

Pre-readingReadingPost-readingFurtherReadingLearningObjectives1.What arethesuggestions regardingthesubject line?2A.UsenumbersaB.Usesecondperson like"you"or"your"E.g.:5reasonswhyyouneedC.Ifpossible,personalizethe subjectlinebyusingtherecipient'sname.2. Is it legal to buy the list?No.You should build your list organically,that is,to build list through socialmedia, etc.3.When should you start segmenting your list?FromDayOne

Learning Objectives Pre-reading Reading Post-reading Further Reading 1. What are the suggestionsregarding the subject line? 2. Is it legal to buy the list? 3. When should you start segmenting your list? A. Use numbers. B. Use second person like “you” or “your”. E.g.: 5 reasons why you need. C. If possible, personalize the subject line by using the recipient’s name. No. You should build your list organically, that is, to build list through social media, etc. From Day One

ReadingPost-readingFurtherReadingLearningObjectivesPre-readingPartOne GetYourselfPrepared:theBasicsI.Get yvourselffamiliarwiththeterms.Thefollowingtermsarefromthepassageyouaregoingtoread.Read thedefinitionstoget yourself prepared for thecomprehension of thepassage.1.budget forecasting:forecasts of financial performancebasedon historical data andcurrentbusinessconditions2.emoji:a smalldigital imageoriconusedtoexpressan ideaoremotion3.spam:advertisingmaterial sentbyemail topeoplewhohavenotaskedforit

Learning Objectives Pre-reading Reading Post-reading Further Reading Part One Get Yourself Prepared: the Basics I. Get yourself familiar with the terms. The following terms are from the passage you are going to read. Read the definitions to get yourself prepared for the comprehension of the passage. ►1. budget forecasting: ►2. emoji: ►3. spam: forecasts of financial performance based on historical data and current business conditions a small digital image or icon used to express an idea or emotion advertising material sent by email to people who have not asked for it

ReadingPost-readingFurtherReadingLearningObjectivesPre-reading4.cold email:email sent to a potential client that doesn't have an existingconnectiontoyou5.junkfolder:a place used to store unwanted incoming e-mail so that it stays outof a user's inboxa printed design or symbol that a company or an organization uses as its6. logo:special sign7.attachment: a document thatyou send to sb.using email

Learning Objectives Pre-reading Reading Post-reading Further Reading ►4. cold email: ►5. junk folder: ►6. logo: ►7. attachment: email sent to a potential client that doesn’t have an existing connection to you a place used to store unwanted incoming e-mail so that it stays out of a user’s inbox a printed design or symbol that a company or an organization uses as its special sign a document that you send to sb. using email

ReadingPost-readingFurtherReadingLearningObjectivesPre-readingIl.Testyourselfwiththeterms.Fill intheblanksinsentences listedinColumnBwiththetermsinColumnA.ABbudget1.All the main project details can be found in the attachment.Please read the attachment fileforecastingtohaveall thedetailsrequired.emoji2. A well-thought logodesign can effectively use a simple icon to leave a deep enoughimpressionforthepublic.spam3. Cold email is like a dart thrown in the dark. Sometimes it might hit, sometimes it may not.coldemailIf they give a wrong answer, or the inquiry is bounced back as undelivered, their mailgoes into the junk folder_ and they are added to the blacklist.junk folderOn average, each user receives at least eight spam messages a week,questionnaires show.logoAlthough emojihave added a level of expression to texting,the written mode ofcommunication stillfalls shortof sayingwhatyou reallyfeel.attachmentSince budget forecasting is more an art than a science, revenue “"surprises" are common

Learning Objectives Pre-reading Reading Post-reading Further Reading II. Test yourself with the terms. Fill in the blanks in sentences listed in Column B with the terms in Column A. A B budget forecasting 1. All the main project details can be found in the . Please read the attachment file to have all the details required. emoji 2. A well-thought design can effectively use a simple icon to leave a deep enough impression for the public. spam 3. is like a dart thrown in the dark. Sometimes it might hit, sometimes it may not. cold email If they give a wrong answer, or the inquiry is bounced back as undelivered, their mail goes into the and they are added to the blacklist. junk folder On average, each user receives at least eight messages a week, questionnaires show. logo Although have added a level of expression to texting, the written mode of communication still falls short of saying what you really feel. attachment Since is more an art than a science, revenue “surprises” are common. attachment logo Cold email junk folder spam emoji budget forecasting

ReadingPost-readingFurtherReadingLearningObjectivesPre-readingPassage1HowtoWriteaBusinessEmailMary Cullen突出；强调to emphasize sth，ions.com/blog/business-emailespeciallysothat peoplegiveBusinessemmunication.On anygivenday,theaverageit more attentionofficeworkerrecalotofcommunication.This articlewill highlight best practices and walkyouthroughan effective businessemail, step-by-step.By integrating thesemethods intoyour email preparation,you willwritebetteremailsandimpoverallcommunication.integrate:（使）合并，成为一体combinetwo or more things sothat theyworktogether;tocombine withsthelseinthisway

Learning Objectives Pre-reading Reading Post-reading Further Reading Passage 1 How to Write a Business Email Mary Cullen https://www.instructionalsolutions.com/blog/business-email Business emails are a pillar of modern communication. On any given day, the average office worker receives over 80 emails. That’s a lot of communication. This article will best practices and walk you through an effective business email, step-by-step. By these methods into your email preparation, you will write better emails and improve overall communication. 突出；强调 to emphasize sth, especially so that people give it more attention integrate: （ 使 ） 合 并 ， 成 为 一 体 combine two or more things so that they work together; to combine with sth else in this way integrating highlight

ReadingPost-readingFurtherReadingLearningObjectivesPre-reading起草：草拟towritethefirstroughversionofsthsuchasaletter,speechorbookFourKeyQuestionsThere are four questions that you must consider as you begin to draft a businessemail.1. Who is My Audience?In all business writing,the audience is the top consideration.Who you are writing forwill determine how you write your email.The reader will determine the tone,formalityandcontentofthecommunication.正式形式formalstyleofwriting,behaving,etc

Learning Objectives Pre-reading Reading Post-reading Further Reading Four Key Questions There are four questions that you must consider as you begin to a business email. 1. Who is My Audience? In all business writing, the audience is the top consideration. Who you are writing for will determine how you write your email. The reader will determine the tone, , and content of the communication. draft balance sheet formality 正 式 形 式 formal style of writing, behaving, etc. 起草；草拟 to write the first rough version of sth such as a letter, speech or book

ReadingPost-readingLearning ObjectivesPre-readingFurtherReading优先事项；首要事情somethingthat首字母缩略词a word formed fromthefirstyouthink ismoreimportantthan otherlettersofthewordsthatmakeupthenameofthings and should be dealsth,for exampleAIDs'is anacronym forderwillolleetwithfirstacquiredimmunedeficiencysyndromeowledge,and priorities.You can use projectacronyms with a colleague who has the same deep project knowledge as you do.However, those same acronyms will be confusing to an executive who needs an updateforbudgetforecasting

Learning Objectives Pre-reading Reading Post-reading Further Reading Your email’s reader may be your colleague, client, or supervisor. Each reader will have a different background, project knowledge, and . You can use project with a colleague who has the same deep project knowledge as you do. However, those same acronyms will be confusing to an executive who needs an update for budget forecasting. priorities acronyms 首字母缩略词 a word formed from the first letters of the words that make up the name of sth, for example ‘AIDS’ is an acronym for ‘acquired immune deficiency syndrome’ 优先事项；首要事情 something that you think is more important than other things and should be deal t with first