《商务英语》课程PPT教学课件（文体分类阅读）Module 09 Letters to Shareholders

Lettersto ShareholdersModuleNineGenre-based Business EnglishReading

Letters to Shareholders Module Nine Genre-based Business English Reading

LearningObjectivesReadingPre-readingPost-readingFurtherReadingknow how to write a letter to shareholderslearn some termsabout lettersto shareholdersget familiar withthe formatand contentof letters to shareholdersknowthebasicsaboutmacroThemeandhyperThemepracticethe writing of letters to shareholders

Learning Objectives Pre-reading Reading Post-reading Further Reading 2 learn some terms about letters to shareholders 3 get familiar with the format and content of letters to shareholders 4 know the basics about macroTheme and hyperTheme 5 practice the writing of letters to shareholders 1 know how to write a letter to shareholders

Pre-readingReadingPost-readingFurtherReadingLearningObjectivesWatch the video about business letter, then try to answer the following questions

Learning Objectives Pre-reading Reading Post-reading Further Reading Watch the video about business letter, then try to answer the following questions

Pre-readingReadingPost-readingLearningObjectivesFurtherReadino?11.What arethemajorelementsofabusinessletter?.Opening,greeting,body,closing,andenclosures2. What is the relationship between a business letter and a letter to shareholders.Abusinesslettercovers a widerange of letterswherea lettertoshareholdersisincluded

Learning Objectives Pre-reading Reading Post-reading Further Reading 1. What are the major elements of a business letter? 2. What is the relationship between a business letter and a letter to shareholders. Opening, greeting, body, closing, and enclosures. A business letter covers a wide range of letters where a letter to shareholders is included

ReadingPost-readingFurtherReadingLearningObjectivesPre-readingPartOne GetYourselfPrepared:theBasicsI.Get yvourselffamiliarwiththeterms.Thefollowingtermsarefromthepassageyouaregoingtoread.Read thedefinitionsto get yourself prepared for the comprehension of the passage.animportantpartorshareinabusiness,plan,etc.thatisimportantto-1.stake:you and thatyou wanttobesuccessful2.press release:an official statement made to journalists by a large organization,apoliticalpartyoragovernmentdepartment3. annual report: a document that outlines and analyzes the activities, especilly thefinancial dealings,of a companyorother organization overthepast year

Learning Objectives Pre-reading Reading Post-reading Further Reading Part One Get Yourself Prepared: the Basics I. Get yourself familiar with the terms. The following terms are from the passage you are going to read. Read the definitions to get yourself prepared for the comprehension of the passage. ►1. stake: ►2. press release: ►3. annual report: an important part or share in a business, plan, etc. that is important to you and that you want to be successful an official statement made to journalists by a large organization, a political party or a government department a document that outlines and analyzes the activities, especially the financial dealings, of a company or other organization over the past year

ReadingPost-readingFurtherReadingLearningObjectivesPre-reading>4.generalcounsel:(intheUs)themainlawyerwhogives legaladvicetoacompany5.executive:a person who has an important job as a manager of a company or anorganization>6. PR:(PublicRelations)thebusinessofgivingthepublicinformationaboutaparticularorganizationorpersoninordertocreateagoodimpression7.earnings:theprofitmadebya company8.balancesheet:awrittenstatementshowingtheamountofmoneyandpropertythatacompanyhasand listingwhathasbeenreceivedandpaid out

Learning Objectives Pre-reading Reading Post-reading Further Reading ►4. general counsel: ►5. executive: ►6. PR: ►7. earnings: ►8. balance sheet: (in the US) the main lawyer who gives legal advice to a company a person who has an important job as a manager of a company or an organization (Public Relations) the business of giving the public information about a particular organization or person in order to create a good impression the profit made by a company a written statement showing the amount of money and property that a company has and listing what has been received and paid out

ReadingPost-reading FurtherReadingLearningObjectivesPre-readingIl.Test yourselfwiththeterms.Fill intheblanksinsentences listedinColumnBwiththetermsinColumnABA1.China, Timken said in its most recent annual report,was“one of thefewgrowth storiesstakeof2021."2.Moreover,PRfirms arebeginningtoencroach onterritorythatused tobethedomainpressreleaseofadvertisingfirms,asignoftheirincreasingclout.annualreport3.BEAhas issued a press release today to clarify that it has no affiliation with the fraudulentwebsite.general4.The,stake_issuedby the fire department thenext day would bea secondary source.counsel

Learning Objectives Pre-reading Reading Post-reading Further Reading II. Test yourself with the terms. Fill in the blanks in sentences listed in Column B with the terms in Column A. A B stake 1. China, Timken said in its most recent _, was “one of the few growth stories of 2021.” press release 2. Moreover, _ firms are beginning to encroach on territory that used to be the domain of advertising firms, a sign of their increasing clout. annual report 3. BEA has issued a _ today to clarify that it has no affiliation with the fraudulent website. general counsel 4. The _ issued by the fire department the next day would be a secondary source. annual report PR press release stake

ReadingPost-reading FurtherReadingLearning ObjectivesPre-readingIl.Test yourselfwiththeterms.Fill intheblanksinsentences listedinColumnBwiththetermsinColumnA.BAexecutive5.Acompanymightusesomeof its earningsttopaydividendsasarewardtoshareholdersOritmightreinvestthemoneyintothebusiness.PR6."We have to be prepared for the difficult times awaiting us", said Mikio Watatsuki, formerexecutivedirectoroftheBankofJapanearnings7.It has also transferred loan portfolios to other parts of the bank in order to help shrink thebalancesheetof itsUSconsumerfinancearm8. This fall, the company hired a new general counselbalanceand chief compliance officer aspartsheetofabroaderoverhaulof itscompliancesystem

Learning Objectives Pre-reading Reading Post-reading Further Reading II. Test yourself with the terms. Fill in the blanks in sentences listed in Column B with the terms in Column A. A B executive 5. A company might use some of its _ to pay dividends as a reward to shareholders. Or it might reinvest the money into the business. PR 6. “We have to be prepared for the difficult times awaiting us”, said Mikio Watatsuki, former _director of the Bank of Japan. earnings 7. It has also transferred loan portfolios to other parts of the bank in order to help shrink the _of its US consumer finance arm. balance sheet 8. This fall, the company hired a new _ and chief compliance officer as part of a broader overhaul of its compliance system. earnings executive balance sheet general counsel

ReadingPost-readingFurtherReadingLearning ObjectivesPre-readingPassage1HowtoWriteYourAnnual Letterto Shareholders2021/01/how-to-write-your-annual-letter-to-shareholders-2]主要的；基本的；重要的forming a basic, large orthe news each year for his letter to Berkshire Hathawayimportantpartofsthhis uniquely wry and contrarian style and covering many topicsthatlittle direct bearingon Berkshire's re 遗向投资者an investor who as taken one ofthestaple obligatiFO,adeliberately decides to gomuchlarger-关系；影响thewayinwhichagainsttheprevailing ness leaders.a kind of State ofonesth isrelated to sthorwisdomofotherinvestorsIt's impressivrelease your own annual letter, you may beinfluencesittne buniett piaybook and offeryour shareholders a bit of yourtemptedto takea page iromownwitandwisdom.But don't be afraid to take a differentapproach: simple, clear, and concise

Learning Objectives Pre-reading Reading Post-reading Further Reading Passage 1 How to Write Your Annual Letter to Shareholders https://westwicke.com/2021/01/how-to-write-your-annual-letter-to-shareholders-2/ Warren Buffet makes the news each year for his letter to Berkshire Hathaway shareholders. By employing his uniquely wry and style and covering many topics that have little direct on Berkshire‘s results or prospects, Buffet has taken one of the obligations of a public company CEO, and turned it into something much larger — a kind of State of the Union from the desk of one of our mostimportant businessleaders. It’s impressive. And as you get ready to release your own annual letter, you may be tempted to take a page from the Buffett playbook and offer your shareholders a bit of your own wit and wisdom. But don’t be afraid to take a different approach: simple, clear, and concise. 逆向投资者an investor who deliberately decides to go against the prevailing wisdom of other investors contrarian bearing staple 关系；影响the way in which sth is related to sth or influences it 主要的；基本的；重要的 forming a basic, large or important part of sth

ReadingPost-readingFurtherReadingLearningObjectivesPre-readingThe shareholderletter is an important piece of communication with your investors.The lettercertainlygets less attention than yourfinancial results.And intruth,it isoftenoverlooked byordinaryinvestorsand media coveringyourcompany,whomayperceiveitaspuffer.rest byprofessionalinvestors and analysts,becauseit'san（宣传或广告中的）吹捧o clearly lay out his or her vision for the company, alignespinexaggeratedpraise,noldersaroundthatvision,andhighlightitscurrentprogresspublicity or advertisingtowaraiong-termgoais,includingkeymilestonesachieved.Theletteris obligatory.Take seriouslytheresponsibilityof writing(orleastreviewing)itbyfollowingthesesimpletips:

Learning Objectives Pre-reading Reading Post-reading Further Reading The shareholder letter is an important piece of communication with your investors. The letter certainly gets less attention than your financial results. And in truth, it is often overlooked by ordinary investors and media covering your company, who may perceive it as . But it is read with interest by professional investors and analysts, because it’s an opportunity for the CEO to clearly lay out his or her vision for the company, align employees and other stakeholders around that vision, and highlight its current progress toward long-term goals, including key milestones achieved. The letter is obligatory. Take seriously the responsibility of writing (or least reviewing) it by following these simple tips: (宣传或广告中的)吹捧 exaggerated praise, esp in publicity or advertising puffer y