《商务英语》课程PPT教学课件（文体分类阅读）Module 04 Executive Summaries

ExecutiveSummariesModuleFourGenre-based Business EnglishReading

Executive Summaries Module Four Genre-based Business English Reading

LearningObjectivesReadingPre-readingPost-readingFurtherReadingknow how to write an executive summarylearn some terms about executive summariesget familiar with the format and content ofexecutivesummariesknowthe basics about three main speech stylespracticethe writing of executive summaries

Learning Objectives Pre-reading Reading Post-reading Further Reading 2 learn some terms about executive summaries 3 get familiar with the format and content of executive summaries 4 know the basics about three main speech styles 5 practice the writing of executive summaries 1 know how to write an executive summary

Pre-readingReadingPost-readingFurtherReadingLearningObjectivesWatch the video about executive summaries, then try to answer the followingquestions.HowtoWriteanExecutiveSummaryBplans业

Learning Objectives Pre-reading Reading Post-reading Further Reading Watch the video about executive summaries, then try to answer the following questions

Pre-readingReadingPost-reading FurtherReadingLearningObjectives21. In what situations do you need an executive summary?When you want to seek a business loan or try to get outsideinvestment.2. What is a good executive summary?The one that graps your readers'attention and motivates them to readmore.3. What should you include in an executive summary?1.Explain whoyou are.2. Tell them what you offer.3.Describe yourtarget market.4. Explain your goal.5.Describethesizeandscaleofyour business6.Add critical details aboutyourteamorpartnerships

Learning Objectives Pre-reading Reading Post-reading Further Reading 1. In what situations do you need an executive summary? 2. What is a good executive summary? 3. What should you include in an executive summary? When you want to seek a business loan or try to get outside investment. The one that graps your readers’ attention and motivates them to read more. 1. Explain who you are. 2. Tell them what you offer. 3. Describe your target market. 4. Explain your goal. 5. Describe the size and scale of your business. 6. Add critical details about your team or partnerships

ReadingPost-reading FurtherReadingLearning ObjectivesPre-readingPartOne GetYourselfPrepared:theBasicsI.Getyourselffamiliarwiththeterms.The following terms are from the passage you are going to read.Read thedefinitions to get yourself prepared for the comprehension of the passage>1. proposal: a plan or suggestion, especially a formal or written one, putforwardforconsiderationordiscussionbyothers2. roundup:a summary of facts or events3.attribute:a quality orfeature regarded as acharacteristic orinherentpartofsb.orsth

Learning Objectives Pre-reading Reading Post-reading Further Reading Part One Get Yourself Prepared: the Basics I. Get yourself familiar with the terms. The following terms are from the passage you are going to read. Read the definitions to get yourself prepared for the comprehension of the passage. ►1. proposal: ►2. roundup: ►3. attribute: a plan or suggestion, especially a formal or written one, put forward for consideration or discussion by others a summary of facts or events a quality or feature regarded as a characteristic or inherent part of sb. or sth

ReadingPost-readingFurtherReadingLearningObjectivesPre-reading>4.projection::anestimate or forecast of a future situation ortrend basedonastudyofpresentones5. rule of thumb:a broadly accurate guide or principle, based on experienceor practice rather than theory6. layperson:a person without professional orspecializedknowledgeinaparticular subject7.startup capital:the money raised by an entrepreneur to underwrite the costsof a venture until it beginstoturna profit

Learning Objectives Pre-reading Reading Post-reading Further Reading ►4. projection: ►5. rule of thumb: ►6. layperson: ►7. startup capital: an estimate or forecast of a future situation or trend based on a study of present ones a broadly accurate guide or principle, based on experience or practice rather than theory a person without professional or specialized knowledge in a particular subject the money raised by an entrepreneur to underwrite the costs of a venture until it begins to turn a profit

ReadingPost-readingFurtherReadingLearningObjectivesPre-readingIl.Test yourself withtheterms.Fill intheblanksinsentenceslistedinColumnBwiththetermsinColumnABAproposal1.Cultureis an essential attributewithout which peopleare nothingbuta senioranimal.roundup2.Notonlydid herespondtotheirunsolicitede-mail,he ultimatelyalsogave them$350,000instartupcapitalattribute3.Another proposal aims to giveChinese workers at leastfive paid vacation days ayear.projection4.Asruleofthumb,acountryneedsenoughforeignexchangeto coverthreemonths'importsortosettleitsshort-termforeigndebt.rule ofthumb5. Here's a quick roundup of the latest and greatest developments, with a bit of local colorthrown in.layperson6. But it was aprojection, that those who had lived through nothing but worst-case scenariosfounddifficulttobelieve.startup7.I'm a completelayperson on economic issues but it struckmeas a bit premature.capital

Learning Objectives Pre-reading Reading Post-reading Further Reading II. Test yourself with the terms. Fill in the blanks in sentences listed in Column B with the terms in Column A. A B proposal 1. Culture is an essential _ without which people are nothing but a senior animal. roundup 2. Not only did he respond to their unsolicited e-mail, he ultimately also gave them $350, 000 in _. attribute 3. Another _ aims to give Chinese workers at least five paid vacation days a year. projection 4. As _, a country needs enough foreign exchange to cover three months’ imports or to settle its short-term foreign debt. rule of thumb 5. Here’s a quick _ of the latest and greatest developments, with a bit of local color thrown in. layperson 6. But it was a _ that those who had lived through nothing but worst-case scenarios found difficult to believe. startup capital 7. I’m a complete _ on economic issues but it struck me as a bit premature. attribute startup capital proposal rule of thumb roundup projection layperson

ReadingPost-reading Further ReadingLearning ObjectivesPre-readingPassage1美HowtoWriteanExecutiveSummaryhttps://www.pandadoc.com/blog/how-to-write-executive-summarylClear, concise, persuasive, and attention-grabbing - that's how to write anexecutive summary.It's the one part of your entire report everyone will read,andfor most people, it might be the only thing they read.Whatisanexecutivesummary?An executive summary is, by its very nature, a summarization of information,servingas anintroductiontoaproposal.Theexecutivesummary often containsbrief statements describing what will be further detailed in the comingproposal

Learning Objectives Pre-reading Reading Post-reading Further Reading Passage 1 How to Write an Executive Summary https://www.pandadoc.com/blog/how-to-write-executive-summary/ Clear, concise, persuasive, and attention-grabbing — that’s how to write an executive summary. It’s the one part of your entire report everyone will read, and for most people, it might be the only thing they read. What is an executive summary? An executive summary is, by its very nature, a summarization of information, serving as an introduction to a proposal. The executive summary often contains brief statements describing what will be further detailed in the coming proposal.

ReadingPost-readingFurtherReadingLearningObjectivesPre-reading机械方法 mechanical orhabitual repetition ofsomethingto belearnedaverage proposal, the executive summary only offers short informationinrota manner. But an outstanding executive summary presents a roundup oftheentire proposal in a way that engages the client and works to SELL.Wheredoes an executivesummary go?Typically, you'll want to include the executive summary at the beginning ofyour business document. This is because the sole purpose of the executivesummary is to provide an overview of the following document — similar to anabstractinanacademicpaper

Learning Objectives Pre-reading Reading Post-reading Further Reading In an average proposal, the executive summary only offers short information in a manner. But an outstanding executive summary presents a roundup of the entire proposal in a way that engages the client and works to SELL. Where does an executive summary go? Typically, you’ll want to include the executive summary at the beginning of your business document. This is because the sole purpose of the executive summary is to provide an overview of the following document — similar to an abstract in an academic paper. 机械方法 mechanical or habitual repetitio n of something to be learned. rot e

ReadingPost-reading FurtherReadingLearning ObjectivesPre-reading美Whatshouldbeincludedinanexecutivesummary?Here are some do's and don'ts to keen in mind when writing an effective众多：大量an extremelysummary to help you out!large number of things orDo'speople1.Write a shining introrgraphAccording to a multitude of internet sources, there is a specific length to whichan executive summary should adhere.This is not the case.While an executivesummary should not be overly lengthy, it should be a comprehensive statementoftheoverallproposal

Learning Objectives Learning Objectives Pre-reading reading Reading Reading Post Post-reading reading Further Reading Further Reading What should be included in an executive summary? Here are some do’s and don’ts to keep in mind when writing an effective summary to help you out! Do’s 1. Write a shining intro paragraph According to a of internet sources, there is a specific length to which an executive summary should adhere. This is not the case. While an executive summary should not be overly lengthy, it should be a comprehensive statement of the overall proposal. multitude 众多；大量an extremely large number of things or people