黑龙江农业经济职业学院：《经济法基础》课程教学资源（PPT课件，双语版）第七章 市场结构与厂商均衡——垄断竞争市场的厂商均衡 Equilibrium of the Firm Under Monopolistic Competition

7.4 Equilibrium of the Firm Under Monopolistic Competition 垄断竞争市场的厂商均衡

垄断竞争市场的厂商均衡 7.4 Equilibrium of the Firm Under Monopolistic Competition

教学目标 Objectives: 了解垄断竞争的市场条件 ■掌握垄断竞争市场的需求曲线和收益曲线 ■掌握垄断竞争市场的短期均衡条件 掌握垄断竞争市场的长期均衡条件 知识点 Knowledge 垄断竞争的市场条件、垄断竞争市场的需求曲线和收益曲线 垄断竞争市场的短期均衡和长期均衡条件、价格歧视 技能点Skis: 理解垄断竞争对消费者和生产者的影响

教学目标Objectives： ▪ 了解垄断竞争的市场条件 ▪ 掌握垄断竞争市场的需求曲线和收益曲线 ▪ 掌握垄断竞争市场的短期均衡条件 ▪ 掌握垄断竞争市场的长期均衡条件 知识点Knowledge： 垄断竞争的市场条件、垄断竞争市场的需求曲线和收益曲线 垄断竞争市场的短期均衡和长期均衡条件、价格歧视 技能点Skills： 理解垄断竞争对消费者和生产者的影响

专业词汇 Professional terms Monopolistic competition independence product differentiation non-price competition production development advertising inelastic demand Excess capacity minimum-cost diversity of product

Monopolistic competition independence product differentiation non-price competition production development advertising inelastic demand Excess capacity minimum-cost diversity of product 专业词汇Professional terms

、垄断竞争的含义与条件 Monopolistic competition It can best understood as a situation where there are a lot of firms competing, but where each firm does nevertheless have some degree of market power: each firm has some choice over what price to charge fro its products

一、垄断竞争的含义与条件 Monopolistic competition It can best understood as a situation where there are a lot of firms competing, but where each firm does nevertheless have some degree of market power: each firm has some choice over what price to charge fro its products

、垄断竞争的含义与条件 Assumptions of monopolistic competition There are quite a large number of firms There is freedom of entry of new firms into the industry Unlike perfect competition, however, each firm produces a product or provides a service in some way different from its rivals

一、垄断竞争的含义与条件 Assumptions of monopolistic competition ▪There are quite a large number of firms ▪There is freedom of entry of new firms into the industry ▪Unlike perfect competition, however, each firm produces a product or provides a service in some way different from its rivals

二、垄断竞争市场上厂商的需求曲线 E 0 Qo Q2 Q1 Q 垄断竞争厂商的需求曲线

二、垄断竞争市场上厂商的需求曲线 垄断竞争厂商的需求曲线 0 Q0 Q2 Q1 Q D2 D1 P1 P0 P E F

、垄断竞争市场上的短期均衡 SMO 0 B 0 垄断竞争厂商的短期均衡

三、垄断竞争市场上的短期均衡 垄断竞争厂商的短期均衡 0 Q0 Q SMC D D2 B D1 A P0 P

四、垄断竞争市场上厂商的长期均衡 P AC P M MR\d(AR 00n 0 垄断竞争市场厂商的长期均衡

四、垄断竞争市场上厂商的长期均衡 LMC LAC d＇ d(AR ) P0 M E 0 Q0 Q 垄断竞争市场厂商的长期均衡 MR P

五、垄断竞争市场上的非价格竞争 non-price competition Non-price competition involves two major elements: production development and advertising i The major aims of product development are to produce a product that will sell well (i.e. one in high or potentially high demand) and that is different from rivals' products (i. e. has a relatively inelastic demand due to lack of close substitutes). a The major aim of advertising is to sell the product. This can be achieved not only by informing the consumer of the products existence and availability, but also by deliberately trying to persuade consumers to purchase the good

五、垄断竞争市场上的非价格竞争 non-price competition Non-price competition involves two major elements: production development and advertising. ▪The major aims of product development are to produce a product that will sell well (i.e. one in high or potentially high demand) and that is different from rivals’ products (i.e. has a relatively inelastic demand due to lack of close substitutes). ▪ The major aim of advertising is to sell the product. This can be achieved not only by informing the consumer of the product’s existence and availability, but also by deliberately trying to persuade consumers to purchase the good

五、垄断竞争市场上的非价格竞争 non-price competition 非价格竞争的主要手段有: 产品差别 产品变异 广告

五、垄断竞争市场上的非价格竞争 non-price competition 非价格竞争的主要手段有： ▪产品差别 ▪产品变异 ▪广告