《大学英语》课程授课教案（讲义，新视野）Unit 7 Book 3

Unit 7 Book3 学院06教政班 I.Teaching Material(教学内容) SectionA A Rose Is a Rose L.Objectives(教学目标) Objectives Statements of Intended Learning Outcomes 知识目标 KI Grasp the main idea and the organization of A Rose /s a Rose; K2 Comprehend involved sentences or sentence patterns K3 Appreciate their rhetorical features: K4 Master the key language points and grammatical structures in the text Learn to write a paragraph of problem-solution DI Improve reading by identifying the writer's purpose 技能目标 (cf Section B) (To Do) D2 Improve writing skills by using a problem-solution pattern (cf.writing task of Section A) Develop critical thinking by (通过。培养批判性思维} 04 Learn approaches to communication D5 Form the habit of self-reflecting on and independently analyzing and tacking problems in ELL D6 Develop team work and co-operation via group activities Develop autonomou learning a bility viaon ineand off-line study D8 Cultivate research skills by exploring the unknown related to the theme In terms of learning itself.For example: 情意目标 BI Develop Ss'interests/confidence in English study through autonomou (ToBe) learning and co-operation via on-line and off-line learning BEnable stoenjoy their accomplishm nts Or In terms of developing morals,values and ethics depends on the topic concerned. BI Be more concerned with social issues such as the compulsory education of poor children the welfare of the weak.the disabled.the Laid -offs.etc. B2 Enhance Sssocial-consciousness and social responsibility B3 Cherish the school-time toquaify oneself B4 Develop legal awareness and form the habit of evaluating and co- coordinating social problems with laws and regulations III Key points

Unit 7 Book 3 _学院 _06 _教改 _班 I. Teaching Material（教学内容） Section A A Rose Is a Rose II. Objectives （教学目标） Objectives Statements of Intended Learning Outcomes 知识目标 K1 Grasp the main idea and the organization of A Rose Is a Rose; K2 Comprehend involved sentences or sentence patterns K3 Appreciate their rhetorical features; K4 Master the key language points and grammatical structures in the text; K5 Learn to write a paragraph of problem-solution 技能目标 （To Do） D1 Improve reading by identifying the writer’s purpose (cf. Section B) D2 Improve writing skills by using a problem-solution pattern (cf. writing task of Section A) D3 Develop critical thinking by . （通过。培养批判性思维） D4 Learn approaches to communication D5 Form the habit of self-reflecting on and independently analyzing and tacking problems in ELL D6 Develop team work and co-operation via group activities. D7 Develop autonomous learning ability via on-line and off-line study D8 Cultivate research skills by exploring the unknown related to the theme 情意目标 （To Be） In terms of learning itself. For example: B1 Develop Ss’ interests/ confidence in English study through autonomous learning and co-operation via on-line and off-line learning B2 Enable Ss to enjoy their accomplishments Or In terms of developing morals, values and ethics depends on the topic concerned. B1 Be more concerned with social issues such as the compulsory education of poor children, the welfare of the weak, the disabled, the Laid –offs, etc. B2 Enhance Ss’social-consciousness and social responsibility B3 Cherish the school-time to qualify oneself B4 Develop legal awareness and form the habit of evaluating and co￾coordinating social problems with laws and regulations III Key points

1.Key words distribute discoun index soar formula margin release 2.Phrases go out of style range from.to. be left over hold down account for go down nothing but crane one's neck 3.Key patterns 事)的决窍 /prescription for(doing)sth is sth.clse/to do sth.clse.某人（做某 /秘诀是 2)Instead of doing sth,sb.tries to do sth else某人不是要做某事，而是千方百计/设法做 别的事情。 3)As a replacement for sth./b.lost,s.(also)does sth.clse.作为对失去的某物/某人的弥 补，某人（也）做别的事。 4)For those who.,sh.is more.than sth.else.对那些 .人来说，某事要比别的事 更 5)While sb.watches his business/career/study etc.bloom/thrive/boom/prosper etc.,sb.else is undergoing sth unfortunate/distressing etc.在某人目睹其生意/事业/学业等兴旺发 达的同时，别人正在经历不幸的事情。 4.Hard point 1)Interpretation of involved sentences. 2)Development of Ss'communicative skills, 3)Organization of and Ss'involvement in learning activities VI Time allotment 1s period 2-3 periods 4h period periods Preparation Detailed study of Section A Consolidation&development Section B&assessment Part V Teaching Process Step1 Preparation This step aims at helping students grasp the useful expressions in the article as well as developing students'autonomous learning ability. 1)Check the preview by translating English into Chinese formula for success 成功秘诀 stuffed animals 填充（动物）玩且 go bankrupt profit margin 利润空) launch a company 创办公司 the good old days 往昔美好时光 Check the preview by matching words

1. Key words distribute discount circulate counter index delivery soar formula margin launch release rival 2. Phrases go out of style range from . to . be left over hold down account for go down nothing but crane one’s neck 3. Key patterns 1) Sb.’s formula / recipe / prescription for (doing) sth. is sth. else / to do sth. else. 某人（做某 事）的诀窍 / 秘诀是······ 2) Instead of doing sth., sb. tries to do sth. else 某人不是要做某事，而是千方百计／设法做 别的事情。 3) As a replacement for sth./sb. lost, sb. (also) does sth. else. 作为对失去的某物／某人的弥 补,某人(也)做别的事。 4) For those who., sth. is more.than sth. else. 对那些······人来说，某事要比别的事 更······ 5) While sb. watches his business/career/study etc. bloom/thrive/boom/prosper etc., sb. else is undergoing sth. unfortunate/distressing etc. 在某人目睹其生意／事业／学业等兴旺发 达的同时，别人正在经历不幸的事情。 4. Hard points 1) Interpretation of involved sentences; 2) Development of Ss’ communicative skills, 3) Organization of and Ss’ involvement in learning activities , VI Time allotment 1 st period 2-3 periods 4 th period 5 th &6th periods Preparation Detailed study of Section A Consolidation & development Section B & assessment Part V Teaching Process Step 1 Preparation This step aims at helping students grasp the useful expressions in the article as well as developing students’ autonomous learning ability. 1) Check the preview by translating English into Chinese formula for success 成功秘诀 stuffed animals 填充（动物 ）玩具 go bankrupt 破产 profit margin 利润空间 launch a company 创办公司 the good old days 往昔美好时光 Check the preview by matching words

contemporary among decline go after amid modern domestic to a great degree substantialy- -competitor chase at home riva go down 2)Listen to a short passage,Saint Valentine's Day and answer the questions 1)When did the story take place? 2)Why ouldn'tth young? 3)Who isthe day named after 4)What did Valentine do in favor of the young people there? 5)How was he punished? Keys: 1)In the Roman Emp Theydtheroirprirv 3)A priest named Valentine. 4)He secretly married a great number of young couples 5)He was put into prison. Step2 Detailed study of Section A This step aims at helping students grasp the main idea and the organization of the text in section A.master the structure of complicated sentences and the usage of participle phrases,as well as learn to translate sentences using the phrases and structures in the text 1)Text understanding r the foll s related tothe text What message do red roses deliver according to Gerald Hager,Executive director of a marketing research institute? "Red roses say 'Ilove you'"says Gerald Hager How do discountrose shops help those people who are hopelessly in love? They helpt 3 ow are the customers dressed when they move about among the counters and stare at shelf after shelf of rose in more than 50 colors? Some are dressed in work clothes and some in expensive suits and overcoats How does Roses Only obtain success in the discount rose retailing field? By holding prices down through controlling every link in the rose chain ⑤Why are U.S. rose growers going bankrupt while discount rose retailers watch thei business prosper' Because of severe foreign competition What is the trend that has hurt domestic rose growers such as Johnson Flowers of California?

2) Listen to a short passage, Saint Valentine's Day and answer the questions 1) When did the story take place? 2) Why couldn’t the young men marry openly? 3) Who is the day named after? 4) What did Valentine do in favor of the young people there? 5) How was he punished? Keys: 1) In the Roman Empire. 2) They hadn’t completed the required period of military service. 3) A priest named Valentine. 4) He secretly married a great number of young couples. 5) He was put into prison. Step 2 Detailed study of Section A This step aims at helping students grasp the main idea and the organization of the text in section A, master the structure of complicated sentences and the usage of participle phrases, as well as learn to translate sentences using the phrases and structures in the text. 1) Text understanding Answer the following questions related to the text. ① What message do red roses deliver according to Gerald Hager, Executive director of a marketing research institute? “Red roses say ‘I love you’,” says Gerald Hager. ② How do discount rose shops help those people who are hopelessly in love? They help those people save money. ③ how are the customers dressed when they move about among the counters and stare at shelf after shelf of rose in more than 50 colors? Some are dressed in work clothes, and some in expensive suits and overcoats. ④ How does Roses Only obtain success in the discount rose retailing field? By holding prices down through controlling every link in the rose chain. ⑤ Why are U.S. rose growers going bankrupt while discount rose retailers watch their business prosper? Because of severe foreign competition. ⑥ What is the trend that has hurt domestic rose growers such as Johnson Flowers of California?

The trend is that imported roses are sold across the entire breadth of the industry.from What happened recently to Colombia's rose crop and to U.S.rose growers on this Valentine's Day? They are trving to work with their overseas rivals instead of fighting them 2)Organization The essay entra theme:theros busines s must adapt to changing conditions in the marketplace in order to succeed.One characteristic writing technique that runs throughout the reading passage is a problem-solution pattern. The whole passage can be divided into 4 parts: Part I(Paa.1):As long as the rose remains the most popular flower as a symbol of love changing sin the nation's ros stry mean much torose growers and to those who distribute roses and those who sell. Part II(Paras.2-6):When selling roses is no longer abeautiful experience for traditional flower shops.one rose retailer.Roses Only.made a success with some adjustments. Part IlI (Paras 7-12):Severe foreign co outs Us rose erowers on the edge of Flowers,a domestic o grower,however,findsa out. Part IV (Paras 13-14):When people in the rose business are trving to adapt to changing conditions in the marketplace in order to succeed,they long for the good old days of steady profits for them General situation: The rose is going to ren e most the t popular flower because love never goes out of style.The nation'sro stry relies much on t selling and growing ofroses. Para.1

The trend is that imported roses are sold across the entire breadth of the industry, from big flower shops to street-corner stands. ⑦ What happened recently to Colombia’s rose crop and to U.S. rose growers on this Valentine’s Day? They are trying to work with their overseas rivals instead of fighting them. 2) Organization The essay focuses on one central theme: the rose business must adapt to changing conditions in the marketplace in order to succeed. One characteristic writing technique that runs throughout the reading passage is a problem-solution pattern. The whole passage can be divided into 4 parts: Part I (Para. 1 ): As long as the rose remains the most popular flower as a symbol of love, any changing conditions in the nation’s rose industry mean much to rose growers, and to those who distribute roses and those who sell. Part II (Paras. 2-6): When selling roses is no longer a beautiful experience for traditional flower shops, one rose retailer, Roses Only, made a success with some adjustments. Part III (Paras. 7-12): Severe foreign competition puts U.S. rose growers on the edge of bankruptcy. Johnson Flowers, a domestic rose grower, however, finds a way out. Part IV (Paras. 13-14): When people in the rose business are trying to adapt to changing conditions in the marketplace in order to succeed, they long for the good old days of steady profits for them. General situation: The rose is going to remain the most popular flower because love never goes out of style. The nation’s rose industry relies much on the selling and growing of roses. Para. 1 _

Problem 1: Problem 2: Selling roses is no longer a beautiful experienc U.S.rose growers are going bankrupt. for traditional flower shops. Para.7 Para.2 Solutions: Solutions: Example of solution: Example of solution: oses Only-a general introduction of the Johnson Flowers-a general introduction of the company:The co pany was transformed from company:Even though Michael Johnson with his raditional shop.With its headquarters in New family members has been working for the rose York,it has 3 stores in New York,I in Canada ndustry for years,they complain that their profi and 5 in Spain.It plans to expand to three more margin has dropped substantially.The company U.S.cities this year. has its bitter experience in that they were driven Para 3 out of the business of growing carnations Paras 3-10 foverseas carnation growers Roses Only's solution 1: shopsatract ustomers and the high quality of the roses make them think they Johnson Flowers'solutions: an buy roses cheap there. Working with foreign flower growers,having a Para.4 few distribution centers to sell imported roses, widening their business area and being a esentative for producer Roses Only's solution 2: They got a break this Valentine's Day as arecen courage customers to buy in dozens instead o frost killed 25%of Colombia's rose crop.But it's hard to operate a business on someone else's disaster Para.5 Paras.11&12 Paras 2-6 Paras.7-12 Roses Only's solution 3: ocut down the cos,the company grows its own roses to sell fresh roses via overnight delivery and the company also sells other items such as balloons and stuffed animals Para 6

Problem 1: Selling roses is no longer a beautiful experience for traditional flower shops. Para. 2 Solutions: Example of solution: Roses Only — a general introduction of the company: The company was transformed from a traditional shop. With its headquarters in New York, it has 3 stores in New York, 1 in Canada and 5 in Spain. It plans to expand to three more U.S. cities this year. Para. 3 Roses Only's solution 1: Well-decorated shops attract customers and the high quality of the roses make them think they can buy roses cheap there. Para. 4 Roses Only's solution 2: Encourage customers to buy in dozens instead of in ones, twos and threes by cutting down the price. Para. 5 Paras. 2- 6 Roses Only’s solution 3: To cut down the cost, the company grows its own roses to sell fresh roses via overnight delivery and the company also sells other items such as balloons and stuffed animals. Para. 6 Problem 2: U.S. rose growers are going bankrupt. Para. 7 Solutions: Example of solution: Johnson Flowers — a general introduction of the company: Even though Michael Johnson with his family members has been working for the rose industry for years, they complain that their profit margin has dropped substantially. The company has its bitter experience in that they were driven out of the business of growing carnations because of overseas carnation growers. Paras. 8-10 Johnson Flowers' solutions: Working with foreign flower growers, having a few distribution centers to sell imported roses, widening their business area and being a representative for overseas flower producers. They got a break this Valentine's Day as a recent frost killed 25% of Colombia's rose crop. But it's hard to operate a business on someone else's disaster. Paras. 11 & 12 Paras. 7-12

Conclusion: Asaresult of severe foreign competition those in theo business long for the good od days wherea rdinary peo wonde e rose price more than before Paras.13 &14 3)Word study distribute u1)supply(goods).to shops(尤指向商店)供应（货物），发售 【翻译】公司的目标是最终在整个欧盟发售它的产品。 The company aims eventually to distribute its products throughout the European ple,places,.ctc.分发，分送，分配 The groups raise money and distribute it to help those in need. 3)spread out through an area使分布，散布：撒 【翻译】在世界各地区，人口增长不会均匀分布。 Population growth will not be among the world's regions 【i记忆】distribut 分配 请勿混涌：contribute v.壶献 ,投稳 attribute 以.归因于，归属于 【搭配】把.分配给某人，在某人中间分配某物 distribute sth tolamong sb discount 1)n.meaning:a cutting-down in the usual price 【翻译】商店营业员说如果我一下买三件，他们可以给我打很大的折扣。 The shop assistant said they could give me a big discou if I bought three at once 【搭配】give sb.a discount 给某人打折 打折扣 2)u① 打折 【翻译】那家商店把所有没卖出的商品打折出售。 That store discotnted all its unsold merchandise. 2regard (a story,piece of news,suggestion,etc.)as unimportant or unlikely to be true or valuable不（全）信，漠视，低估 【翻译】专家们认为这个地区不大可能发生第二次地震 Experts have discounted the possibility of a second earthquake in the area Circulate .Write down the Chinese meaning of circulate in different sentences. 1)They circulated a good luck card for everyone to sign.(cause to)move round or through(使)移动（使）循环，（使）流通 2)Strange stories began to in the small town about Morison's new girlfriend

_ Conclusion: As a result of severe foreign competition, those in the rose business long for the good old days whereas ordinary people wonder about the rose price more than before. Paras. 13 & 14 3) Word study distribute vt. 1) supply (goods) in a particular area, esp. to shops （尤指向商店）供应（货物），发售 【翻译】公司的目标是最终在整个欧盟发售它的产品。 The company aims eventually to distribute its products throughout the European Union. 2) divide and give out among several people, places, etc. 分发，分送，分配 【翻译】这些小组募集钱款，然后将其分发出去以帮助那些贫困的人. The groups raise money and distribute it to help those in need. 3) spread out through an area 使分布，散布；撒 【翻译】在世界各地区，人口增长不会均匀分布。 Population growth will not be evenly distributed among the world’s regions. 【记忆】distribution n. 分配 请勿混淆：contribute vt. 贡献，捐赠，投稿 attribute vt. 归因于，归属于 【搭配】把······分配给某人，在某人中间分配某物 distribute sth. to/among sb. discount 1) n. meaning: a cutting-down in the usual price 折扣 【翻译】商店营业员说如果我一下买三件，他们可以给我打很 大的折扣。 The shop assistant said they could give me a big discount if I bought three at once. 【搭配】give sb. a discount 给某人打折 at a discount 打折扣 2) vt. ① make a discount 打折 【翻译】那家商店把所有没卖出的商品打折出售。 That store discounted all its unsold merchandise. ②regard (a story, piece of news, suggestion, etc.) as unimportant or unlikely to be true or valuable 不（全）信， 漠视，低估 【翻译】专家们认为这个地区不大可能发生第二次地震。 Experts have discounted the possibility of a second earthquake in the area. Circulate v. Write down the Chinese meaning of circulate in different sentences. 1)They circulated a good luck card for everyone to sign. _(cause to) move round or through（使）移动,（使）循环，（使）流通 2) Strange stories began to circulate in the small town about Morison’s new girlfriend

(cause to)spread widely(使)流传，散布，传播 【记忆】 circulationn. 循环 circular a. 圆形的〔循环的) circle n. 圆形物 counter neaning:respond to sb./sth.with adifferent.反对，反击，对抗 【翻译】他为自己的行动做了有力的舞护，反驳了我们对他的批评。 He countered our criticism with a powerful defense of his actions index 1)(pl indexes or indices)asystem of numbers used for comparing values of things which According to the consumer price index.the price of food doubled between 1960 amd1975. 2)translate the phrases into chinese card 图书馆的卡片索引 本书的索引 h.make an index for sth.or enter sth.in an index为编索引，将编入索引 【a翻译】These new books are not ready for borrowing.The librarian is indexing them 这些新书还不能借，图书管理员正在为它们编索引。 【搭配】phrases. 经济指数 price index 物价指数 delivery n1)[U.C]the act of taking or giving sth.to sb.,orthe things taken or given 投递，送交：投递的邮件，发送的货物 【翻译】g of mail a day 我们链天接收两次邮件。 2)[C,U)the process of giving birth分娩 【记忆】deliver v.meaning:递送，陈述，释放，发表（一篇演说签） 【搭配】translate the phrases into english 特快专递卫ive 货到付款 soar H.1)rise very quickly toa high level升高，高涨 【例句】Housing prices had sod a further twenty percent.房屋价格又上升了20%： the the eekend.周末气温会升到30多度 2)(of a bird or airplane)rise high in the a hile flying without moving the wings o using power翱翔 【例句】那只鸟在天空中飞掠而过。The bird soared through the ai亚 鹰在山谷的上空翱翔。The eagles soard high above the valleys formula n

_(cause to) spread widely (使)流传，散布，传播_ 【记忆】 circulation n. 循环 circular a. 圆形的（循环的） circle n. 圆形物 counter v. meaning: respond to sb./sth. with a different view, a return attack, etc. 反对，反击，对抗， 反驳 【翻译】他为自己的行动做了有力的辩护，反驳了我们对他的批评。 He countered our criticism with a powerful defense of his actions. index n. 1) (pl. indexes or indices) a system of numbers used for comparing values of things which vary against each other or against a fixed standard 指数 【翻译】从消费价格指数来看,1960 至 1975 年间食品价格翻了一番。 According to the consumer price index, the price of food doubled between 1960 and 1975. 2) translate the phrases into Chinese. card indexes in a library 图书馆的卡片索引 an index to a book 一本书的索引 vt. make an index for sth. or enter sth. in an index 为······编索引，将······编入索引 【翻译】These new books are not ready for borrowing. The librarian is indexing them. 这些新书还不能借，图书管理员正在为它们编索引。 【搭配】translate the phrases into Chinese. economic indexes 经济指数 price index 物价指数 delivery n. 1) [U, C] the act of taking or giving sth. to sb., orthe things taken or given 投递，送交；投递的邮件，发送的货物 【翻译】We get two deliveries of mail a day. 我们每天接收两次邮件。 2) [C, U] the process of giving birth 分娩 【记忆】deliver vt. meaning: 递送， 陈述， 释放， 发表（一篇演说等） 【搭配】translate the phrases into English 特快专递 special delivery 货到付款 cash on delivery soar vi. 1) rise very quickly to a high level 升高，高涨 【例句】Housing prices had soared a further twenty percent. 房屋价格又上升了 20%。 Temperatures will soar into the thirties over the weekend.周末气温会升到30多度。 2) (of a bird or airplane) rise high in the air while flying without moving the wings or using power 翱翔 【例句】那只鸟在天空中飞掠而过。The bird soared through the air. 鹰在山谷的上空翱翔。The eagles soared high above the valleys. formula n

Write the plural of formula:formulasor formulae 1)[C]a method,plan,or set of principles worked out to achieve a desired resul 计划，准则 【翻译】The film star talked about herf for succes.那位影星谈了她的成功之道。 双方研究出一套解决罢工问题的可行方案。 The two sides worked out an acceptable formula for settling the strike 2)[C]a mathematical rule expressed in a set of numbers and letters公式，方程式 【翻译】The calculating dis ne are known 一个专门特定的公式计算距离。 3)[C]a list of the chemical substances used in making a medicine,a drink,etc.,sometimes also including a description of how they are to be mixed配方，处方 【翻译】有人偷了这种新饮料的秘密配方。 Someone has stolen the s cret formula for the new drink Margin Write down the meaning of circulate in different sentences 1)If I have any comments to make,I'll write them in the margin.[U.C]the empty space round the written or printed matter on a page页边，页边的空白 2)that the government is leding by the ofm ICl an amount by which isgreater than another差数，余地 3)Our profit margin is very low.[C]the difference bet een the amount of monev that a company receives and the amount that it spends差额，利润 【记忆】marginal a边经的.少量的，不重要的 【搭配】translate the phrases into chinese allow amargin of tenm nutes留十分钟的高裕 by a narrow margin 勉强 launch Write down the chinese meaning of circulate in different sentences 1)Early last vear the company researched the possibility of launching a new late-night show begin (sth such as a plan)or introduce (sth new such as a p oduct)发起（运动.推 出（产品 2)Our nuclear missiles can be launched at a moment's notice.vt.send (a new ship,etc.into the water or send(a rocket satellite.etc)into the sky or space)使（船）下水：发射（火箭、卫 显笔) 3)The rocket had a minor problem during its first lounch last octobern(sing the act o nching发起.发射 【翻译】他们特地为这本新书的发行举行了一次聚会 They launched a special party for the new book 发动一场进攻/运动launch an attack/campaign 发动，开始launch out release .)alow(news,film,ctc.)to be made known or to be shown发布，发表，发行 【a翮i译】The latest developments have just been released to the public. 刚刚向公众发布了最新的进展情况。 警方公布了他们要审问的人的照片

Write the plural of formula: formulas or formulae 1) [C] a method, plan, or set of principles worked out to achieve a desired result 方法，计划，准则 【翻译】The film star talked about her formula for success. 那位影星谈了她的成功之道。 双方研究出一套解决罢工问题的可行方案。 The two sides worked out an acceptable formula for settling the strike. 2) [C] a mathematical rule expressed in a set of numbers and letters 公式，方程式 【翻译】There is a special formula for calculating distance, if speed and time are known. 如果已知速度和时间，可以利用一个专门/特定的公式计算距离。 3) [C] a list of the chemical substances used in making a medicine, a drink, etc., sometimes also including a description of how they are to be mixed 配方，处方 【翻译】有人偷了这种新饮料的秘密配方。 Someone has stolen the secret formula for the new drink. Margin Write down the meaning of circulate in different sentences. 1) If I have any comments to make, I’ll write them in the margin. _[U, C] the empty space round the written or printed matter on a page 页边，页边的空白_ 2) It is shown that the government is leading by the narrowest of margins. _ [C] an amount by which one thing is greater than another 差数，余地_ 3) Our profit margin is very low. _ [C] the difference between the amount of money that a company receives and the amount that it spends 差额，利润_ 【记忆】marginal a. 边缘的，少量的，不重要的 【搭配】translate the phrases into Chinese allow a margin of ten minutes 留十分钟的富裕 by a narrow margin 勉强 launch Write down the Chinese meaning of circulate in different sentences. 1) Early last year the company researched the possibility of launching a new late-night show. vt ._ begin (sth. such as a plan) or introduce (sth. new such as a product) 发起(运动)，推 出(产 品) 2) Our nuclear missiles can be launched at a moment’s notice. vt. send (a new ship, etc.) into the water or send (a rocket, satellite, etc.) into the sky or space) 使(船)下水；发射(火箭、卫 星等) 3) The rocket had a minor problem during its first launch last October. n. (sing.) the act of launching 发起；发射 【翻译】他们特地为这本新书的发行举行了一次聚会。 _ They launched a special party for the new book. _ 发动一场进攻/运动 launch an attack/campaign 发动，开始 launch _out_ release vt. 1) allow (news, film, etc.) to be made known or to be shown 发布，发表，发行 【翻译】The latest developments have just been released to the public. 刚刚向公众发布了最新的进展情况。 警方公布了他们要审问的人的照片

The police have released a picture of the man they want to question. 2)give freedomor free movementto释放，放开，放松 【翻译】He was from prison after serving two years of a five-year sentence 他被判五年徒刑，服刑两年后就被释放。 动物饲养员把狮子从笼子里放了出来。 The zoo keepers released the lions from their cage. 【辨析】release,.elie release 表示“释放，解除”之意，只从某种束缚或痛苦中解放出来，其宾语后常用介 词from。 relieve 则表示“减轻，除去（痛苦不安）”的意思，指暂时减轻痛苦，而不能从根本 上减轻痛苦，或表示“使.放心”之意。 n.Write down the meaning of circulate in different sentence 1)Death was a merciful tme.the act of setting free or being set free￥，放 2)The band played their latest release.[C]a book film record.piece of news ete.that has been made available to the public发行的新书、申号影、唱片等：发布的新闻 【韩译】 减轻某人的痛苦 ele 解除某人的痛 om one's pain rival n.v 【搭配】have norivals 无与伦比 rivals for/in sth .的竞争对于 【翻译】这批藏画在世界上无与伦比。 This collection of naintin os has no vals in the world. 我认为乒乓球运动不如足球那样激动人心。 I think table tennis cannot rival football in excitement. 我们曾经是商业上的竞争对手。 We were rivals in business go 着和发 在的东西可能会过时，但像诚实这样的内在素质却永远不 会过时。 Such exteriors as clothing and hairstyle may fall out of fashion but the interiors like honesty will never go out ofstvle ange from.to:meaning vary or extend between certain limits在一定范围内变化 【例句】These tapes range in Prices fiomS7toSI0 这些磁带价格从7美元到10美元不等。 【韩译】一个国家的发展是多方面的，包括从政治体制和经 济到教育及人民生活 水平的各个方面。 and economy to education and the people's living standards be left over:meaning:remain after the rest has been used or divided剩下米，留下米 【a翩译】It's shameful to see so much food lefover in restaurants. 看见餐厅里吃利丢下这么多的食物，真是感到羞耻

The police have released a picture of the man they want to question. 2) give freedom or free movement to 释放，放开，放松 【翻译】He was released from prison after serving two years of a five-year sentence. 他被判五年徒刑，服刑两年后就被释放。 动物饲养员把狮子从笼子里放了出来。 The zoo keepers released the lions from their cage. 【辨析】release, relieve release 表示“释放，解除”之意，只从某种束缚或痛苦中解放出来，其宾语后常用介 词 from。 relieve 则表示“减轻，除去（痛苦不安）”的意思，指暂时减轻痛苦，而不能从根本 上减轻痛苦，或表示“使······放心”之意。 n. Write down the meaning of circulate in different sentences. 1) Death was a merciful release for him as he had been through unbearable suffering all this time. [U]_ the act of setting free or being set free 解脱，释放 2) The band played their latest release. [C] a book, film, record, piece of news, etc. that has been made available to the public 发行的新书、电影、唱片等；发布的新闻 【翻译】 减轻某人的痛苦 _ release one’s pain _ 解除某人的痛苦 _ release sb. from one’s pain _ rival n. vt. 【搭配】have no rivals 无与伦比 rivals for/in sth. .的竞争对手 【翻译】这批藏画在世界上无与伦比。 _ This collection of paintings has no rivals in the world._ 我认为乒乓球运动不如足球那样激动人心。 _ I think table tennis cannot rival football in excitement. _ 我们曾经是商业上的竞争对手。 _ We were rivals in business._ go out of style : meaning _ be out of date 不再时兴，过时_ 【翻译】像衣着和发型这样外在的东西可能会过时，但像诚实这样的内在素质却永远不 会过时。 Such exteriors as clothing and hairstyle may fall out of fashion, but the interiors like honesty will never go out of style. range from . to .: meaning: vary or extend between certain limits 在一定范围内 变化或 扩展 【例句】These tapes range in Prices from $7 to $10. 这些磁带价格从 7 美元到 10 美元不等。 【翻译】一个国家的发展是多方面的，包括从政治体制和经 济到教育及人民生活 水平的各个方面。 The development of a country is of many dimensions, ranging from political system and economy to education and the people’s living standards. be left over: meaning: remain after the rest has been used or divided 剩下来，留下来 【翻译】It's shameful to see so much food left over in restaurants. 看见餐厅里吃剩丢下这么多的食物，真是感到羞耻

She is lefi over to sob(剩她一人独自哭泣)，when others play out. hold do 不升盒 Most of the food shops have promised to hold prices down until after the new year 大多数的食品商店己保证新年以前不涨价。 He has not quit smoking.but is helddown to three cigarettes aday 他没有戒烟，但己减少到每天只抽3支了 这些措施有助于减少该城人日 These measures helped to hold down the city's population. 【扩展】hold back克制、抽制 hold on 抓牢，保持 hold off推迟做某事 account for l)supply the amount that is mentioned占去 【例句】Sales to Europe accounted for8o%of our total sales last year 卖到欧洲去的货物占了我们去年货物总量的80%。 【翻译】目前女性人口只占总人口的40% 2)explain or give areason for sth.解释 【例句】I want you to account for each sum of the money you spent 我要你说明你所花掉的每一笔钱的用途。 【翻译】你能解释我们实验屡屡失败的原因吗？ Can vou the serial failuresi r experiment? go down::meaning:become lower fall下降，降低 I The world's total supply of oil is going down all the time.as more and more gets used up 随着愈来愈多的石油被消耗掉，全世界石油的总供应一直在减少。 肉蛋的价格正在下跌。 Meata ng down in pri nothing but:meaning:only只有，除-以外什么也丕 【a翻译】Her life has been nothing but disaster upon disaster but her courage never fails. 她的生活只有接连不断的灾难和不幸，但是她从不丧失勇气。 这不过是个笑话而己。 crane one's neck:meaning:stretch one's neck伸长脖了 【l译】He craned his neck in order to get a better view. 他伸长脖子以便看得更清楚。 人们伸长了脖子回头朝他看 People c raned (their necks)back to look at him 4)Language points More than a million roses will be sold during this festival for lovers,the biggest day of the year for the nation'srose industry.(LI) 【结构】the biggest day of the year for the nation's rose industry是前面的festival的同位语

_ She is left over to sob _(剩她一人独自哭泣), when others play out. 今日事，今日毕。Today’s work should never be left over till tomorrow. hold down: meaning: keep at a low level; keep down（使）保持低水平，（使）不增加，（使） 不升高 【翻译】Most of the food shops have promised to hold prices down until after the new year. 大多数的食品商店已保证新年以前不涨价。 He has not quit smoking, but is held down to three cigarettes a day. 他没有戒烟，但已减少到每天只抽 3 支了。 这些措施有助于减少该城人口。 These measures helped to hold down the city’s population. 【扩展】hold back 克制、抑制 hold on 抓牢，保持 hold off 推迟做某事 account for 1) supply the amount that is mentioned 占去 【例句】Sales to Europe accounted for 80% of our total sales last year. 卖到欧洲去的货物占了我们去年货物总量的 80%。 【翻译】目前女性人口只占总人口的 40%. At present, the female only account for 40% on the whole population. 2) explain or give a reason for sth. 解释 【例句】I want you to account for each sum of the money you spent. 我要你说明你所花掉的每一笔钱的用途。 【翻译】你能解释我们实验屡屡失败的原因吗? Can you account for the serial failures in our experiment? go down: meaning: become lower; fall 下降，降低 【翻译】The world's total supply of oil is going down all the time, as more and more gets used up. 随着愈来愈多的石油被消耗掉，全世界石油的总供应一直在减少。 肉蛋的价格正在下跌。 Meat and eggs are going down in price. nothing but: meaning: only 只有，除······以外什么也不 【翻译】Her life has been nothing but disaster upon disaster but her courage never fails. 她的生活只有接连不断的灾难和不幸，但是她从不丧 失勇气。 这不过是个笑话而已。 It is nothing but a joke. crane one’s neck: meaning: stretch one’s neck 伸长脖子 【翻译】He craned his neck in order to get a better view. 他伸长脖子以便看得更清楚。 人们伸长了脖子回头朝他看。 People craned (their necks) back to look at him. 4) Language points ① More than a million roses will be sold during this festival for lovers, the biggest day of the year for the nation’s rose industry. (L1) 【结构】the biggest day of the year for the nation's rose industry 是前面的 festival 的同位语