《大学英语》课程PPT教学课件（学术英语综合）Unit 02 Business Ethics

UNIT 2 Business Ethics All commercial businesses are to make profits.However,is making profits the ultimate goal for a business?How about the ethical challenges businesses face?The texts in this unit may give you some insights into this issue

Unit 2 Business Ethics Unit Contents Unit objectives Text A Text B Text C Academic language and discourse Listening Speaking Writing

Unit 2 Business Ethics Unit Contents Unit objectives Text A Text B Text C Academic language and discourse Listening Speaking Writing

Unit 2 Business Unit Objectives Ethics 1.Professional Knowledge Get acquainted with some important business concepts(e.g.profit maximization,free enterprise, creative capitalism,social responsibility,economic model,socioeconomic model,business ethics,etc.) 2.Reading Summarize the main ideas of a text and identify essential supporting points Understand difficult sentences (e.g.sentences with abstract meaning or ambiguous reference) ● Analyze complex or controversial issues critically (e.g. Adam Smith's theory vs.modified version of Adam Smith's theory;pros and cons of social responsibility; economic model vs.socioeconomic model,etc.)

Unit Objectives 1. Professional Knowledge • Get acquainted with some important business concepts(e.g. profit maximization, free enterprise, creative capitalism, social responsibility, economic model, socioeconomic model, business ethics , etc.) 2. Reading • Summarize the main ideas of a text and identify essential supporting points • Understand difficult sentences (e.g. sentences with abstract meaning or ambiguous reference) • Analyze complex or controversial issues critically (e.g. Adam Smith’s theory vs. modified version of Adam Smith’s theory; pros and cons of social responsibility; economic model vs. socioeconomic model ,etc.) Unit 2 Business Ethics

Unit 2 Business Unit Objectives Ethics 3.Listening Grasp the major points made by the speaker(s) 4.Speaking Learn how to interrupt politely 5.Writing Know how to shape a research paper (cover page and research paper structure)

Unit Objectives 3. Listening • Grasp the major points made by the speaker(s) 4. Speaking • Learn how to interrupt politely 5. Writing • Know how to shape a research paper (cover page and research paper structure) Unit 2 Business Ethics

Unit 2 Business Unit Objectives Ethics 6.Researching Independently locate and study a variety of resources (articles,books,videos,etc.)to find out a Chinese or foreign company which has kept the right balance between earning profits and taking social responsibility 7.Academic language and discourse ● Acquire some specialized vocabulary in business Learn how to add an idea ● Comprehend stylistic differences between formal and informal English and acquire some formal expressions

Unit Objectives 6. Researching • Independently locate and study a variety of resources (articles, books, videos, etc.) to find out a Chinese or foreign company which has kept the right balance between earning profits and taking social responsibility 7. Academic language and discourse • Acquire some specialized vocabulary in business • Learn how to add an idea • Comprehend stylistic differences between formal and informal English and acquire some formal expressions Unit 2 Business Ethics

Unit 2 Text A Lead-in Business Ethics Listen to a talk about smoking and answer the following questions. 1.What is the World Health Organization's formula for saving a billion lives during the 21st century? 2.How many smokers are there in China according to the talk? 3.Which country is the world's second-largest market for cigarettes?

Text A Lead-in Listen to a talk about smoking and answer the following questions. 1. What is the World Health Organization’s formula for saving a billion lives during the 21st century? 2. How many smokers are there in China according to the talk? 3. Which country is the world’s second-largest market for cigarettes? Unit 2 Business Ethics

Unit 2 Text A Overview Business Ethics Summarize the main idea of Text A on the basis of Task 1/Critical Reading and Thinking/Text A

Text A Overview Summarize the main idea of Text A on the basis of Task 1/Critical Reading and Thinking/Text A. Unit 2 Business Ethics

Unit 2 Business Text A In-depth analysis Ethics 1.Contribute as much as possible what you know about the following. economic system 。free enterprise

Text A In-depth analysis 1. Contribute as much as possible what you know about the following. • economic system • free enterprise Unit 2 Business Ethics

Unit 2 Business Text A In-depth analysis Ethics 2.Discuss the features of the two versions of Adam Smith's theory on the basis of Task 1/Critical reading and thinking/Text A. The original version The modified version The invisible e hands guides A firm's principal goal should be companies to strive for profits. to maximize the wealth of its Profit maximization is the right stockholders. goal for a business. Free enterprise is still the best ● Free enterprise system is best for economic system for the country society. as a whole. Some constraints are needed for firms

Text A In-depth analysis 2. Discuss the features of the two versions of Adam Smith’s theory on the basis of Task 1/Critical reading and thinking/Text A. The original version The modified version  The invisible hands guides companiesto strive for profits.  Profit maximization is the right goal for a business.  Free enterprise system is best for society.  A firm’s principal goal should be to maximize the wealth of its stockholders.  Free enterprise is still the best economic system for the country as a whole.  Some constraints are needed for firms. Unit 2 Business Ethics

Unit 2 Business Text A In-depth analysis Ethics 3.Find out the arguments about how to strike the right balance between earning profits and taking social responsibility in Text A. 4.Have a group discussion about the questions in Task k2/Critical reading and thinking/Text A

Text A In-depth analysis 3. Find out the arguments about how to strike the right balance between earning profits and taking social responsibility in Text A. 4. Have a group discussion about the questions in Task 2/Critical reading and thinking/Text A. Unit 2 Business Ethics