复旦大学：《旅游市场研究》课程资源_期末考试题-B卷

复旦大学旅游学系 2008~2009学年第一学期期末考试试卷 口A卷郧B卷口C卷 课程名称:《旅游市场砑究》 课程代码 TOUR130037.01 开课院系:复旦大学旅游学系考试形式:团卷闭卷课程论文 姓名 学号 专业 题号12345678总分 得分 (以下为试卷正文) . Please explain what they stand for in the following special items relating to tourism market. (20%) I. What is tourism positioning, please give an example? 2. What is World Expo Il. Please briefly introduce or explain the following questions. (40%) I Would you please simply explain how to analysis data sources for tourism market, please give an example? 2. Would you please briefly introduce how to design a questionnaire fora tourism market, please give an example? IlL. Discussion Question (please choose only two of the following three questions). (40%) I. Please give statistical analysis or quantity study a bout a tourism market if you were responsible for this market 2. If you were a leader of tourism enterprises, how would you have a quality analysis for a tourism market Please give an example. 3. How would you set up a scientific strategy for a tourist market if you were a ceo of tourism organization? Please give an example

复旦大学旅游学系 2008～2009 学年第一学期期末考试试卷 □A 卷 √B 卷 □C 卷 课程名称：____《旅游市场研究》_______ 课程代码：___ TOUR130037.01_____ 开课院系：______复旦大学旅游学系________ 考试形式：开卷/闭卷/课程论文/ 姓 名： 学 号： 专 业： 题 号 1 2 3 4 5 6 7 8 总 分 得 分 (以下为试卷正文) I. Please explain what they stand for in the following special items relating to tourism market. (20%) 1. What is tourism positioning, please give an example ? 2. What is World Expo ? II. Please briefly introduce or explain the following questions. (40%) 1. Would you please simply explain how to analysis data sources for tourism market, please give an example ? 2. Would you please briefly introduce how to design a questionnaire for a tourism market, please give an example? III. Discussion Question (please choose only two of the following three questions). (40%) 1. Please give statistical analysis or quantity study about a tourism market if you were responsible for this market ? 2. If you were a leader of tourism enterprises, how would you have a quality analysis for a tourism market ? Please give an example. 3. How would you set up a scientific strategy for a tourist market if you were a CEO of tourism organization?Please give an example