《营销管理》学习指导：Sample questionnaires_Instructor, Sample Golf-related Questionnaires

Sample questionnaires Dr Michael R Hyman, NMSU

Dr. Michael R. Hyman, NMSU Sample Questionnaires

Questionnaire #1

2 Questionnaire #1

QUESTIONNAIRE FOR NMSU P G M. PROGRAM The following questionnaire has been designed to determine the purchasing habits of P G.M. students at New Mexico State University. The P.G. M. Program is interested in how much you are willing to spend on golf equipment and clothing ast assured that your answers to the following questions are completely confidential. Your cooperation in filling out this questionnaire is important to the P.G.M. Program and is greatly appreciated. Dr. Michael R Hyman, Associate Professor of Marketing MKTG 310: Marketing Research, MWF 1: 30-2: 20 INSTRUCTIONS: FOR EACH QUESTION, PLEASE CIRCLE THE NUMBER NEXT TO Y ANSWER OR FILL IN THE BLANK SPACE. REMEMBER, THERE ARE NO RIGHT OR WRONG ANSWERS TO THESE QUESTIONS (1) When did you purchase your current set of golf clubs? 12m82 5-6 years ago ... More than 6 years ago (2) How much did you spend on your current set of golf clubs? 599 6 5600-699, 5200-299,,,, 5700-799 300-399 5800-899 400-499, ore than $899 t of golf clubs? Golf course pro shop Golf discount store (such as Golf USA) porting goods store (such as Oshman's)..,..+,.. iscount store (such as Kmart) Other type of retailer such as mail order (4) How often do you purchase golf balls? ore than once a week Once every two week

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5) On average, how much do you spend for one dozen golf balls? Less than多12,, s1720.... s21-24 25-28 345 More than s28 6) Where do you most often purchase golf balls? +++++,,++4甲非非非 Golf discount store (such as Golf USA).,,++. Sporting goods store (such as Oshman's) Other type of retailer (such as mail order)........,.+... (7) How much do you typically spend on a pair of golf shoes? ess than 550 乡50-99 2345 More than $199 Where do you most often purchase a pair of golf shoes? Golf discount store (such as Golf USA) sporting goods store (such as Oshman's) 1234 Other type of retailer (such as mail Specify (9) On average. how much do you spend on golf equipment(clubs, shoes, and balls) each year? ““+“++++ 5100-199 乡200-299,,,,, 5300399 789 5400499 ∴5 More than s (10) On average, how much do you spend on golf apparel each year? Less than s50 s100-149 150-199 200-299 多300399 234567 More than $399

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(11) Where do you purchase most of your golf apparel? Golf discount store (such as Golf USA)......4..., Sporting goods store (such as Oshman's Discount store (such as Km Other type of retailer (such as mail order).,..,.,... 5 (12) What is your handicap? (13) How many times have you played golf in the last week None Once Two or three times Four or five times 5 (14) What is your class standing? Sophomore,.........,.. unior (15) What is your ger Fema|e,,,,,,,, (16) What is your height? ft (17) What i ht? pounds (18) What is your shoe size? (19) Are you left handed or nght handed? eft handed,,,,,,,,,,,. Our professor, Dr. Hyman, may wish to verify that you completed this questionnaire. Thus, if your are comfortable doing so. would you please write in your first name and your local telephone number. Home Phone Number THANK YOU FOR YOUR COOPERATION

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Questionnaire #2

6 Questionnaire #2

QUESTIONNAIRE FOR EXECUTIVE (PAR 35) NINE-HOLE GOLF COURSE golfers hold about the addition of an Executive (Par 35) nine-hole golf course at New Mexico State University. Rest assured that your answers to the following questions are completely confidentia our cooperation in filing out this questionnaire is important to the golf program at New Mexico State University and is greatly appreciated Dr, Michael R. Hyman, Associate Professor of Marketing MKTG 310: Marketing Research, MWF 1: 30-2: 20 INSTRUCTIONS: FOR EACH QUESTION, PLEASE CIRCLE YOUR ANSWER OR THE NUMBER NEXT TO YOUR ANSWER.REMEMBER, THERE ARE NO RIGHT OR WRONG ANSWERS TO THESE QUESTIONS. (1) On average, how many times per week do you play golf at each of the following golf courses? Las Cruces Country Club .,......,.....0.1.2.3.4.5.6.7.7+ lew Mexico State Golf Course ...,..0.1.2.3.4.5 cacho Country Club,.,,..... 0.1.2 4.5.6.7.7 White Sands Golf Club ,0,1.2.3.4.5.6 IF YOU ANSWERED 0 TIMES PER WEEK AT THE NEW MEXICO STATE GOLF COURSE, SKIP TO QUESTION #3. 2) Please circle the number which best corresponds with your beliefs about the New Mexico State University golf course, where: a I strongly disagree with this statement h 4 a I somewhat agree with the statement 5 s I strongly agree with the statement Statement Strongly oore I am satisfied with the playing conditions The condition of the greens is adequate for the fees I schedule my tee times to avoid crowding Often there are long delays when I play this course

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you be willing to play an Executive nine hole golf course at New Mexico IF YOU ANSWERED NO" TO QUESTION #3. SKIP TO QUESTION #7. (4) Please circle the number which best corresponds with your beliefs about an Executive nine-hole golf course at New Mexico State University, where 1 a I strongly disagree with this statemen 2=I somewhat disagree with the statement 3 I somewhat agree with the stateman 5 m I strongly agree with the statement Statement Agree I would consider playing this course ifI were pressed12 I prefer such a course be fairly easy Such a course would reduce tee time delays at the 18-hole course at NMSU Such a course would help beginners to improve their (5) How much would you be willing to pay to play a Executive nine-hole golf course at 41:5111 14-:15 More than 515 ble, and assuming the green fee you answered in Question #4, how an average week woud you play an Executive golf course at New 1 345677 滥哑RA YOU A FEW PERSONAL QUESTIONS TO HELP US GROU 17·2 5 13-16 8叱

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Are you left handed or right handed? Right handed 9) Including yourself, how many golfers are there in your household? 10)What is your gender? (11) In which of the following categories does your age fall? (12) In which of the following categories does your total (pre-tax) annual household come fall Under 915 车15.000 Optional: Our professor, Dr. Hyman, may wish to verify that you completed this questionnaire. Thus, if your are comfortable doing so, would you please write in your first name and your local telephone number. First Name Homo Phono Number THANK YOU FOR YOUR COOPERATION. 9

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Questⅰ bonnaire# 10

10 Questionnaire #3